Google has shared results from the first year of their upfront program for YouTube advertisers that they are calling Google Preferred. This program features campaigns on the channels of top-performing content producers. Google said that the program’s debut has sold out.
When 30 traditional TV advertisers tried out the program, it was reported that they not only successfully tried out the service, but are continuing to advertise on YouTube. It was found that Google Preferred campaigns saw an 80% increase in Ad Recall on average, as well as a 17% increase in Brand Awareness.
A US panel study was conducted in 2014 and it was found that Google Preferred campaigns that reached viewers in-market for certain products were 46% more likely to search a brand on YouTube than the wider audience.
There was a 70% increase reported by Google for YouTube creators in Google Preferred partner revenue year-over-year compared to only 50% for YouTube creators overall. There was a subscriber increase of 45% year-over-year with an average view increase of 76 percent.