YouTube announced that they have updated its Terms of Service recently, stating that there is now a provision that allows YouTube to put ads into non-monetized videos. Basically, it won’t matter if YouTube content is monetized or not – you’ll be seeing ads no matter the video.
As explained by YouTube:
“Starting today, we’ll begin slowly rolling out ads on a limited number of videos from channels not in YPP. This means as a creator that’s not in YPP, you may see ads on some of your videos. Since you’re not currently in YPP, you won’t receive a share of the revenue from these ads, though you’ll still have the opportunity to apply for YPP as you normally would once you meet the eligibility requirements.”
It can be nice not having to see advertisements in all the videos you watch, which is a plus to many people, so with this new ToS update, it’ll be interesting to see how well this is will be received. But from a business aspect, I can see how this would improve the available ad space for the company.
YouTube also has added clarification to explicitly ban the harvesting of facial recognition data from YouTube clips. And from a tax perspective, US creators whoa re part of the YouTube Partner Program will see revenue payments from YouTube be treated as royalties now.
“Google will withhold taxes from these payments if it is required by law. US creators will generally be unaffected by these withholding taxes as long as they provide valid tax documentation in Adsense.”
Source – Social Media Today