YouTube is updating its restrictions on gun-related content, prohibiting videos that are meant to sell firearms and firearm accessories or private sales, or offering instructions on building a firearm, ammunition, or firearm accessories.
The ban on videos that are meant to sell firearms or certain firearms accessories, also includes videos that link to sites that sell such items.
“We routinely make updates and adjustments to our enforcement guidelines across all of our policies. While we’ve long prohibited the sale of firearms, we recently notified creators of updates we will be making around content promoting the sale or manufacture of firearms and their accessories, specifically, items like ammunition, gatling triggers, and drop-in auto sears. We will begin enforcing these new guidelines next month. We recommend creators take a look at our Help Center and review their own content during that time.” a YouTube spokesperson told Marketing Land.