On Wednesday, October 26th, YouTube rolled out something called End Screens, which is a new “mobile-friendly” feature for creators, and designed to help them better engage their audience.
The images used for the End Screens are thumbnail images that can be displayed during the last five to 20 seconds of a video, which prompts views to watch anothoer video, subscribe to a channel, or visit a collaborator’s channel.
YouTube says that, with the launch of End Screens, creators will not have to use Annotations to add links within videos.
Currently, many creators use Annotations, a desktop-only tool that allows you to add clickable links to your videos, to manually create end screens. This will no longer be necessary, as the new End Screens are not only easier to create, but also allow you to reach more viewers on desktop and mobile.
The End Screens were tested with a limited number of creators and used their feedback to fine-tune the new feature before they released the feature to everybody else.
You can read more about the new End Screens on YouTube’s Creator Blog.