YP is a site that provides both local business listings online and in print, and is spinning off its print business into a new company they are calling “Print Media LLC,” although YP will remain focused on digital.
While YP continues to sell online business listings and online marketing services, the new Print Media company will distribute 90 million YP-branded yellow pages in the United States. Despite the marketing differences, the two companies are going to continue working closely together and share a YP-led sales team, which will sell for the print business.
From today’s press release announcing the move:
We believe that the separation of the print directory business from YP will drive benefits for our consumers who rely on the print directory to connect with local businesses, and for YP’s customers that advertise across multiple platforms to grow their businesses.
With distinct leadership, Print Media will be best positioned to focus on ‘best in class’ print advertising solutions through dynamic enhancements in our print directory product, unique investments in related print medium and a more focused strategy,” said new Print Media CEO Jack Freker.
YP has been busy over the past few months building up its digital offerings, continuing moves made last year to better compete with Google and Yelp in the local space.
The splitting of the two companies is planned to be made legal by June 30.