Google Ads has expanded its Promotion Assets with the addition of new barcode and QR code formats, offering advertisers greater flexibility in how they share promotional offers. This enhancement streamlines the redemption process for customers, bridging the gap between digital and physical shopping experiences.
The barcode option supports a variety of formats, including Aztec, Data Matrix, and EAN-8, while QR codes can accommodate up to 720 characters of text. It’s important to note that QR codes do not support direct links. Advertisers utilizing the barcode format are required to provide valid barcode numbers.
To implement these new promo code options, advertisers simply select either barcode or QR code when creating Promotion Assets within their Google Ads campaigns. They then input their specific promotional information while adhering to the format limitations.
These new features are significant for advertisers as they provide increased flexibility in executing cross-channel promotions and offer improved redemption tracking capabilities. The barcode format facilitates seamless in-store integration, while QR codes simplify the process for customers to claim offers on their mobile devices, potentially boosting conversion rates.
This update was initially brought to our attention through a LinkedIn post by Google Ads Strategist Thomas Eccel.