See How Better Marketing Connects to HVAC Growth.
Explore how Thrive has helped HVAC companies improve local visibility, generate more inquiries, and attract more installation opportunities. These case studies show the challenges, the work behind the improvements, and the results reported.
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Look Beyond Traffic. Follow the Opportunities.
Rankings and website visits can help homeowners find your business. The next question is whether that attention produces calls and inquiries for the services you want to grow.
Our HVAC case studies look at that connection: stronger local visibility, websites built to encourage contact, and campaigns focused on relevant service and installation searches. Each story starts with a different challenge and shows how the strategy addressed it.
More Leads. A Stronger Share of Installation Opportunities.
A family-owned Oregon HVAC & Electrical company was losing inquiries to local competitors. Installation leads represented just 2% of its lead mix, and the company wanted more opportunities to grow that part of the business.
Thrive rebuilt the website around clear contact actions, targeted installation-related searches, and developed Google Ads campaigns for service and installation needs. Google Business Profile optimization supported the local strategy.
Results:
- 300% increase in overall leads in comparative quarters
- 5,800% increase in installation leads over two years
- Installation share grew from 2% to 40% of leads by the second year
Stronger Local Visibility for an HVAC & Plumbing Company
An HVAC and plumbing company came to Thrive after leads had been declining month over month. Important local searches had lost visibility, and the company needed more homeowners to find and contact it through Google.
Thrive rebuilt the local strategy around:
- Relevant service keywords and competitive research
- Google Business Profile optimization
- Local and industry citations
- Website improvements supporting location relevance
- Weekly Google Business Profile posts
- Call tracking to measure incoming inquiries
More Calls. More Leads. New Monthly Revenue.
The local search improvements helped the company generate substantially more activity through its Google Business Profile and a larger volume of quality leads.
- 21 priority keywords reached top-three rankings
- Tracked phone calls increased 1,395% from month one to month six
- Quality leads increased 326%
- Other Google Business Profile actions increased 520%
- The case study reported more than $58,000 per month in new revenue
A New Website and Content Strategy to Regain Ground
A Midwest Carrier HVAC dealer had not updated its website in several years. Competitors with stronger websites were gaining visibility, and the company needed a clearer strategy to compete for relevant searches.
Thrive addressed the problem through:
- A modern, responsive website
- Clear calls to action
- Expanded, optimized service-page content
- Keyword targeting around relevant HVAC needs
- A continuing roadmap for new content
From Limited Search Visibility to Sustained Lead Growth
The rebuilt website and continuing content work expanded the company’s search presence and brought more visitors directly to its service pages.
- First-page rankings grew from zero to 25 in six months
- Daily website visits grew from approximately 5 to more than 500 after 12 months
- 85% of the new traffic went directly to service pages
- Leads increased 352% by month nine and 611% by month 14
Targeting Installation Work the Business Wanted to Grow
The Oregon HVAC company needed more than a larger inquiry count. It wanted more homeowners looking for new installations, which represented only a small share of its existing leads.
Thrive aligned the website and campaigns around that goal through:
- Installation-focused keyword research
- Website content and contact actions
- Google Ads campaigns for service and installation needs
- Google Business Profile optimization
- A coordinated approach across organic and paid search
Installation Leads Became a Larger Part of the Mix.
The combined website, search, and advertising strategy helped the Oregon company increase overall inquiries while attracting a much larger share of installation opportunities.
- Overall leads increased 300% in comparative quarters
- Installation leads increased 5,800% over two years
- Installation inquiries grew from 2% to 40% of the lead mix by the second year
The change gave the company more opportunities to pursue the installation work it wanted to grow.
What We Measure Along the Way
Marketing performance becomes more useful when your business can see how visibility and inquiries connect with business outcomes.
Local & Search Visibility
Rankings, service-page traffic, and Google Business Profile activity help show whether more homeowners can find your company.
Calls & Inquiries
Tracked calls and website inquiries help reveal whether that visibility is producing contact opportunities.
Service & Installation Mix
Understanding what prospects need helps show whether marketing supports the types of work your business wants to grow.
Revenue & Efficiency
Where tracking is available, revenue and acquisition costs help your business evaluate the value of its marketing investment.
Explore the HVAC Case Studies
Each button below opens or downloads an individual case study with more detail about the company’s challenges, the strategy, and the reported results.
What Could Stronger Marketing Change for Your HVAC Business?
Start with the part of your growth process that needs attention.
Your company may already be investing in marketing and still face challenges that limit its return:
- Competitors appear ahead of you in local searches
- Important services are difficult to find online
- Website visitors leave without contacting you
- Too few inquiries relate to installation work
- Calls and forms are difficult to attribute
- Reporting stops at traffic and lead counts
Thrive helps identify those gaps and build a strategy around your services, service area, and growth priorities.
Questions About Our HVAC Case Studies
Learn how to interpret the results and how the approach could apply to your business.
Why are the client names withheld?
These studies are presented anonymously, allowing us to share the challenges, strategies, and reported outcomes without identifying the companies.
Can our company expect the same results?
Each study reflects a specific engagement. Your opportunities depend on your starting position, competition, service area, budget, website, and ability to handle incoming inquiries.
Were these results produced by SEO alone?
The local visibility study focuses on Google Business Profile and local search improvements. The content study combines a website rebuild with ongoing optimized content. The Oregon study combines website improvements, SEO, Google Ads, and Google Business Profile work.
Why do you measure installation leads separately?
A higher total lead count does not tell you which services people need. Separating service and installation inquiries helps your company evaluate whether marketing is supporting its priorities.
Do more leads mean more completed jobs?
These studies report lead growth and, in one case, new monthly revenue. An inquiry still needs to be answered, qualified, and converted into work. Lead counts should be evaluated alongside your sales and operational reporting.
How do you decide what our company needs?
We begin with your goals and current performance, then examine your website, search visibility, advertising, contact paths, and tracking to determine where improvements could have the greatest value.
Let’s Talk About Your Company's Next Stage of Growth.
Build a clearer connection between your marketing investment and the service and installation opportunities your business wants to create.