Blog

phone, display, apps-292994.jpg

What Are Some Mistakes That You’re Making That Is Ruining Your Social Media Engagement?

When it comes to social media, it isn’t just about the amount of followers you have. It’s how engaged your audience is with you and your brand. Are your followers commenting on your posts? Do you see some accounts engaging with you a lot, while others just sit in the background not saying or doing …

What Are Some Mistakes That You’re Making That Is Ruining Your Social Media Engagement? Read More »

analyses, research, study-6898420.jpg

Why Does Your Business Really Need SEO?

These days, your business website needs SEO more than ever. Thanks to the likes of the pandemic, we are seeing a higher number of people moving online, making more business and purchasing decisions through online websites more than ever. As I’ve discussed on multiple blog posts in the past, SEO can give you the answer …

Why Does Your Business Really Need SEO? Read More »

green tree python, morelia viridis, line-8343.jpg

How To Use Python And Streamlit To Find Striking Distance Keyword Opportunities

Python has become one of the most popular programming languages out there, and is used for a number of things, including machine learning and building websites and software testing. The programming language can be utilized by a number of people, no matter if you’re into programming or not. Python is a great way to automate …

How To Use Python And Streamlit To Find Striking Distance Keyword Opportunities Read More »

analytics, charts, traffic-925379.jpg

How To Create A GA4 Landing Page Report In 10 Steps

Google has been pushing the new Google Analytics 4 (GA4) for a while now, and its been urging website owners to upgrade their existing Universal Analytics code and to run GA4 code side by side. For those who didn’t know, the biggest reason for this upgrade to GA4 is because of cookies. Google wants to …

How To Create A GA4 Landing Page Report In 10 Steps Read More »

change, to change, world-4039486.jpg

Google Updates Advice On How You Can Control Titles In Search Results

Google Search Central has made some updates in a section of the developer support page that gives tips on how you can control the site title that Google uses in search results. The company lists seven best practices for webmasters and marketers for writing title tags that will help what Google shows in the search …

Google Updates Advice On How You Can Control Titles In Search Results Read More »

measurement, millimeter, centimeter-1476913.jpg

Measuring Link Building

There are a lot awesome metrics that SEO can take advantage of in order to measure the success of their strategies. But is there a better way you could be using them than how you currently are? In this episode of Whiteboard Friday, Tom shows us how we can use these metrics as part of …

Measuring Link Building Read More »

How Does A Solid Content Strategy Empower Your Team?

In this Search Engine Journal video, Amanda Zantal-Wiener, SEJ’s new Editor-In-Chief, talks with Loren Baker to discuss a number of things, including her role, content strategy and leadership. They also discus how a solid content strategy coupled with a strong editorial team can truly empower and inspire your team.

magic cube, patience, tricky-1976725.jpg

The 5 Most Important Skills in SEO

What are the most important skills you can have in SEO? According to Neil Patel, five of these skills includes: Creativity Understanding analytics Understanding conversion rate optimization Having people skills Experimentation Check out Neil’s video for the full explanation on his points!

scale, question, importance-2635397.jpg

The Four Differences Between B2C and B2B Marketing You Should Know

Working in the digital marketing world, you’re familiar with the B2B and B2C business types. But, you may not be as familiar with the difference in the marketing strategies between the two types. Most of the time, B2B marketing focuses on logical process-driven purchasing decisions, while B2C marketing focuses on emotion-driven purchasing decisions. These descriptions …

The Four Differences Between B2C and B2B Marketing You Should Know Read More »

banking, bank, dollar-4857303.jpg

What’s A Good Cost Per Acquisition?

Many marketing metrics are indicators of success, including conversion rates and visits. But, Cost Per Acquisition (CPA) is a financial metric that is used to directly measure the revenue impact of marketing campaigns. According to Big Commerce, Cost Per Acquisition “measures the aggregate cost to acquire one paying customer on a campaign or channel level. …

What’s A Good Cost Per Acquisition? Read More »