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Branding Guide for Small Businesses

For small businesses, branding is essential to standing out in a sea of competitors. But with so many moving parts, it can be tough to know where to start. From knowing your target market to being consistent with your messaging, there are a lot of factors that go into building a strong brand. The good …

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The Flywheel Effect: How Small Wins Lead to Profit Increases

What is the flywheel effect? How can you use it to grow your business? The flywheel effect happens when small wins for your business build on each other over time and eventually gain so much momentum that growth almost seems to happen by itself. From a mechanism perspective, your company is one large flywheel, composed of …

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7 Effective Tips On How To Format Your Blog Post In 2023

Are you having trouble keeping people on your site and reading your content? After all, you put in so much time and effort into the content you create. You want them to stay and at least read it, but they aren’t. If you think about it, there are people who’ll just scan or skim the …

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How Do You Stay Motivated With Your Blogging?

Do you find it hard to remain motivated? Do you find it difficult to find the motivation to write blog posts and do other blog-related things? Sure, it’s easy to start off energetically at first, but after a while, it can become hard to sustain the initial energy, interest and passion it takes to be …

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Writing Marketing Content: A Proven Framework

The word content can have a number of different meanings, as it can include everything from social media to video and website content to blogs. Content plays a very important role in any marketing campaign and can help you design creative brand communication to make an impact on your target audience. If you want to …

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How Should You Get Started With Your Video Content Strategy?

If you clicked on this post, it’s likely that it’s because you know how important video content marketing is. No longer can you get by using just written content and images. In the United States, digital video marketing is a $135 billion industry, meaning that brands are seeing just how big the creating and distribution of video …

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Do You Need A Guide To Creating An Influencer Marketing Strategy?

These days, it’s becoming more and more difficult for brands to get attention online, thanks to the insurmountable noise every other business is making since they had the same idea. Because everyone these days are trying to advertise, consumers don’t know who they should go with – they’ve become skeptical about brands indulging in self-promotion. …

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SEO 101 All You Have To Know About Backlink

Backlinks are one of the most important elements of any successful SEO strategy. Despite the fact that Google makes hundreds if not thousands of changes to its algorithm, backlinks still remain a ranking signal. Google still remains one of the three most important search engine ranking factors. They are responsible for connecting websites together, and …

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Are There Any Better Ways To Advertise On YouTube?

Can you believe that YouTube is 17 years old? Since it’s launch in 2005, YouTube has become the biggest video-sharing platform, and the second largest social media platform in the world, boasting over 2.6 billion users. It’s estimated that the number of users worldwide will climb to 2.85 billion by 2.25. If you’re a creator, …

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SEO Gap Analysis – Whiteboard Friday

When it comes to ranking on Google, you have a lot to contend with. You have to worry about the quality of your products and services that you provide your customers and clients, as well as the website that you sell of that on. Because you’re online and trying to do use SEO to rank …

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