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Top 5 Reasons You Should Be Implementing MarTech in Your Business Strategy

Over the last several years, it seems that marketing technology (martech) has become quite popular. Gatner defines Martech as such: “Marketing technology is a set of software solutions used by marketing leaders to support mission-critical business objectives and drive innovation within their organizations. Martech solutions focus on content and customer experience, advertising, direct marketing, marketing …

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How Do You Analyze Your SEO Competition In Order To Find Opportunities?

Being able to understand your competition can be very advantageous for your business. Knowing who your competitors are and what they offer can help make the products and services and marketing efforts standout eve more. By having a greater understanding of your competitors, you can respond better to rival marketing campaigns with your own initiatives …

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3 Marketing Strategies Inspired By Pokémon Go

I’m sure many of you have heard of the sensational smartphone app, Pokémon Go. The app exploded in popular the moment it was first launched by Nintendo in July of 2016. Vox explains what the app is: “In simple terms, Pokémon Go is a game that uses your phone’s GPS and clock to detect where and when …

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Blue Ocean SEO Strategy

If you are familiar with blue ocean marketing strategy, then you know that SEO is typically a “red ocean” strategy. For those who are unfamiliar with blue ocean strategy, it’s an approach to business that doesn’t concern itself with the competition. This strategy encourages you to suspend all that you know about building success to …

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Facebook Ads are “Dead.” Here’s Why and What to Do

Facebook ads are dead. Ok, they aren’t dead. They’re more expensive than actually deceased. Because of this, fewer people will end up using them. This means they are becoming extremely hard to make them effective. With this being said, there’re new ways to help grow your business. Listen to this video for business growing tips …

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Local Marketing And How To Use Location To Your Advantage

With local marketing you will be able to reach new audiences, boosts your search rankings and online traffic, establishing your business in your local community. This is why it’s essential that you nail down your local visibility, no matter what kind of business you’re running. The advantages of using location includes: Higher and faster market penetration …

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What Are Some Image Rules For The Top 7 Social Networks?

As any marketer would know, visuals and images helps increase engagement. Did you know that content with images receives up to 40% more shares than content without it? As humans, we rely so much on our vision to perceive the world, so it would make sense that we make decisions based on what we see. …

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Ad Graphic Mistakes That Are Hurting Your Results

Advertising is an important part of being able to maintain a successful business. With all the right advertising methods in place, you will be able to keep existing customers coming back. This will help you not only keep your current clientele, but you will also grow it even further. Sure, having the right ad copy …

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How Long Should a Blog Post Be?

When it comes to blogging, a question that seems to always come up is this – what is an adequate length for blog posts regarding SEO and user engagement? There isn’t always going to be one specific, all encompassing answer. The best post length depends on a number of factors, which includes value and user …

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How Can You Make Your Brand Storytelling More Compelling?

Thanks to social media, it has become a force when it comes to influencing people’s views of various brands, making digital marketing extremely important in this day and age. Because of its appeal to customers, platforms like Twitter, Facebook, Instagram and the like have gained a lot of popularity through its use of brand storytelling. …

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