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What Are 6 Tips You Can Use To Get The Best Out Of Your Paid Social Media Marketing? (Infographic)

Everybody these days seems to be using social media. In North America alone, people spend about 2 hours and 5 minutes on social media every day. This gives marketers the ability to get their brand and messaging in front of their target audience. Businesses can use paid social media marketing to to get in front …

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Thought Leadership And SEO: The 3 Key Elements And Search Ranking Strategies

You might be wondering – what exactly is thought leadership, and how does it affect search rankings? Thought leadership isn’t exactly something new, and has become a commonplace thing when talking about content marketing and public relations tactics. The Oxford Dictionary defines it as “the practice of developing important new ways of thinking that influence …

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Do You Need A B2B Facebook And Instagram Ad Guide?

These days, B2B marketers are using a smorgasbord of social media platforms to reach out to their audience. According to Social Media Examiner, among B2B marketers, Facebook (89%) is now the most used social networking platform, followed by LinkedIn (81%), Instagram (72%), YouTube (57%) and Twitter (54%). This isn’t the first time we’ve heard about …

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Top Four Things You Should Know About GA4 – Whiteboard Friday

The newest version of Google Analytics is just what it sounds like – new and improved. GA4 ads new analysis technology without requiring any additional code, and is fully functionality and is the default property type when creating a new Google Analytics property. If you’re using UA on your website, upgrading is easy. First, go …

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Great Expectations: The Truth About Digital PR Campaigns

Digital PR (public relations) is an online marketing strategy that businesses utilize to increase the online presence of their brand. Digital PR is potentially more critical than technical SEO, John Mueller of Google, knew from experience that digital PR gets massive results, especially when paired with a strong SEO strategy. He said, “I love some …

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Complete Blogging Course To Grow Your Business

Do you want to learn content marketing tactics and blogging strategies that will help you grow your website visits? In this video, you’ll learn how to grow traffic to your blog and turn it into a customer acquisition channel for your business. You’ll also find out why most blogs fail and how you can avoid …

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How Can Coding Skills Improve Your SEO Efforts?

Do I need coding skills for SEO? The short answer is no. Typically, SEO doesn’t really require much, if any, hands-on coding knowledge to succeed. But, the longer answer is yes, as a good sense of how programming can work, or even an ability to code itself, will come in use as you do your …

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The 8 SEO Issues That are Ruining Your Rankings and How You Can Fix Them

If you’ve been keeping up with the digital marketing landscape in the last decade, you know how important search engine optimization (SEO) is. SEO increases your digital visibility, making it crucial for you to build and maintain an effective online presence. That said, SEO strategies are constantly changing, and it can be frustrating if your …

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9 Tips for Writing an SEO Optimized Blog Article

The internet has completely changed the landscape of marketing over the last two decades. While competition has increased, there are also many more opportunities for growth. Implementing SEO optimized blog articles is one of the best strategies for increasing website traffic and building leads. This article will look at the importance of SEO and the …

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Seamlessly Integrating SEO For Product Launches

In this Search Engine Journal video, Hubspot’s Aja Frost & Rory Hope joins SEJ’s founder, Loren Baker, where they talk about how SEO can be used alongside product launches, how it helped Hubspot’s launch of CMS Free, as well as how your company can use this information in your next product launch, expansion or growth …

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