Evergreen PPC campaigns can be an important asset for any business and their digital marketing efforts. If these campaigns can be optimized on the regular to represent the current needs and goals of the customers and the business, then you’re well on your way to good things. An evergreen PPC campaign is a type of …

4 Strategies You Can Use To Optimize Stale Evergreen PPC Campaigns For Google Ads Read More »

It seems that when Google made their announcement for Bard, they may have had a few missteps, but in an attempt to get things straightened out, they came out with ts new search guidelines on AI-generated content.  According to the new guidelines, Google seems to support what many SEOS have argued for. Google said that as …

What Does Google’s New Guidelines Mean For AI-Produced Content Mean For SEO? Read More »

Have you ever really wondered what the the difference between Facebook page likes and Facebook page followers are? Which one of them really matters for your brand? In this LYFE Marketing video, they answer that exact question! This video covers:

For a while now, there was news that Bing Chat answers were coming to Bing Search results, thanks to Mikhail Parakhin, who leads up Bing Search and Bing Chat, and now, it seems that Microsoft Bing has finally added the feature to the Bing SERPs. Barry Schwartz shared a screenshot over on his blog post on …

Bing Search Results Get Bing Chat Answers Read More »

By controlling the consumer experience on your website, you are able to control how they see and interact with your brand. One of the biggest ways to control the brand experience for SEOS is the SERP. The only issue is that the traditional ways we measure brand reach on the SERP doesn’t always hit its …

You’re Measuring Your Branded SERP Wrong Read More »

A great tool for a business is the art of persuasion. With the right words and actions, you can land new clients, gain new leads and win those coveted conversions. Why are persuasive brands so great at what they do? They are likeable and influential because they put the needs of others above their need …

The Language of Persuasion: What You Can Say To Get Your Way Read More »

You’re creating content every day, and it’s getting posted on all of your favorite social media platforms. You’re even emailing your list of subscribers If this is what you’re doing, we must commend you for doing what you can to get all the traffic you can to your website. But just because you’re creating a …

Is Every Post A Great Candidate For Outreach? Read More »

When Microsoft first talked about a new version of its search engine Bing which used an upgraded version of the same AI technology that underpins chatbot ChatGPT, Google talked down the AI tool. But now, Google is looking to add its own generative AI elements to Gmail, Google Docs, Slides, Sheets, and more. Google is looking to …

Google Is Adding Generative AI To Gmail, Docs, Slides And More Read More »

The affiliate marketing industry is a multibillion dollar industry that has a lot of opportunities for creators. If you’re selling something online, affiliate marketing has become a common way for brands to market their products and services. According to Statista, business spending on affiliate marketing hit $8.2 billion in the U.S in 2022 and Influencer Marketing Hub estimates …

What You Need to Get Started with Affiliate Marketing Read More »

Have you thought about releasing new videos on Twitter that really stand out? Twitter recently came out a new, eight-part educational series on video marketing that does that. This new series is called ‘Unskippable’, and provides a practical overview of key elements of creating video clips that make users want to stop and watch them. Each …

Twitter Rolls Out A New Video Marketing Education Course Read More »