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Standard Text Ads Will Live On A Bit Longer, Microsoft Advertising Says

It seems that there are still quite a few advertisers with active standard text ads in their Microsoft Advertising accounts. Their end date has been extended. According to Microsoft Advertising, standard text ads wouldn't be be served after 2019, but the company announced existing standard text ads may continue to serve until March 31. For the last [...]

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Google Ads Now Showing Cart Metrics For Shopping Campaigns

E-commerce cart conversions columns now in beta in Google Ads Any merchant who runs Google Ads Shopping campaigns will now be able to see e-commerce data in the UI to gain a clearer sense of what products are driving profitable cart transactions. With this data available in Google Ads just over a month out from the [...]

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Location Targeting Available In Google Smart Shopping Campaigns

Smart Shopping campaigns Google's machine learning-driven campaigns for product ads. These campaigns automatically optimize ad delivery across Google's properties. Since this is a newer campaign type, there are settings and reporting limitations that keep a number of advertisers on the sidelines. Advertisers weren't able to control location targeting until just recently. Previously, Smart Shopping campaigns targeted [...]

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Sidecar Launches Amazon Advertising Campaign Management Solution

Sidecar, an e-commerce marketing technology firm, launched a new solution for managing Amazon Advertising campaigns. In a mix of technology and managed service, Sidecar for Amazon is trying to streamline management of sponsored products, sponsored brands and product display ads and provide optimization and reporting features currently lacking in the Amazon Advertising platform. Although Amazon's advertising [...]

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Google Moves To Simplify, Standardize Content Policies For Publishers

Google is changing up how it presents publisher content policies, and is also standardizing content polices and restrictions across AdSense, AdMob and Ad Manager. The company's content policies are going to be divided into two categories - Google Publisher Policies and Google Publisher Restrictions. The Google Publisher Policies page outlines the types of content that [...]

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Google Expands App Campaigns Search Inventory On iOS Browsers

An announcement by Google has been made saying that the App ads will appear on more iOS mobile web browser searches. Because of this, campaign reports will even include installs and in-app conversion events from iOS browsers. App advertisers don't have to do anything to gain access to this new ad inventory, as anyone with [...]

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Amazon To Introduce Video Ads In Mobile-App Search Results as begun rolling out video advertising on its smartphone apps.  Right now, almost all search results yields a graphical ad unit at the top of the SERP.  Video ads for relevant products will begin appearing in those same positions, according to Bloomberg. “Amazon has been beta testing the ads on Apple Inc.’s iOS platform for [...]

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Teikametrics Adds Hourly Bidding Optimization For Amazon Advertising

On Monday, Teikametrics has announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization platform. According to the company, the bidding algorithm is powered by machine learning and analyzes ad data, transaction data, and importantly, cost of goods sold data.  The algorithm analyzes bids hourly to make adjustments when needed.  “Amazon is continually [...]

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Bing Ads brings 3D ads to Search with Samsung

Samsung, in a first for search advertising, began running a 3D ad format on to promote the new Glaaxy S10 phone. This new format is the result of months of coordination between Bing, Samsung and agency Performics, a unit of Starcom.  The ads will be displayed in desktop search when users search for the [...]

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