Search Ads

The New UniveRSAl Search Ad Type: Microsoft Ads To Only Support Responsive Search Ads

On this episode of Marketing O’Clock, here are the things they discuss: Microsoft announces that it is following in Google’s footsteps and is depreciating ETAs, making RSA’s the only ad type. Google announces that it will be moving to a first-price auction model, and also unveils the new Analytics 360. The Marking O’Clock team breaks …

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Google Search Gets Dark Mode, but Search Ads Become Harder To See

Google has finally joined the Dark Mode club, allowing users to turn their Google homepage into a darker version of its original self, making it easier on the eyes. But, when looking through google search results, the Ad label against black background becomes much more difficult to see when compared to the light background. Dark …

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Google Guaranteed badge Will Begin Appearing On Google Maps Listings

Recently, Google began making the Google Guaranteed badge available to businesses for a monthly, outside of participating in Local Services Ads. The cost of the badge will set you back $50 a month, or $600 a month., and will appear on the local business profile, as well as in the Local Pack. Currently, Google Guaranteed …

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Microsoft Advertising Promotion Extensions Are Now Available For The Holidays

Promotion extensions are now available for Microsoft Advertising accounts, but only in the US. These extensions will allow you to select from events or occasions such as Christmas, Black Friday or Cyber Monday. Microsoft said that: “Promotion Extensions allow you to highlight a special offer or a special deal in your text ad. Additionally, you can tie your deal …

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Bing Shopping Has Opened Up To Free Product Listings

In an announcement made on August 17, Microsoft made organic product listings available in the Bing Shopping tab. The company said, “we’re excited to announce the availability of free Product Listings, which allow you to show your product offers for free on the Bing Shopping Tab starting in the USA and soon rolling out to other …

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Google Is Extending Lead Forms To Both YouTube and Discovery Campaigns

For some time now, Google has tested lead form ad extensions in Search campaigns, but now the company has extended lead form extensions in YouTube and Discovery campaigns ads for advertisers to make use of. There are even new initiatives that are meant to automate data imports into Google Ads. According to the announcement, later this …

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Microsoft Advertising Is Offering Free Stock Images For Audience Ads

If you are an advertiser who uses Microsoft Adverting, and you’re wanting more images to use for your search campaigns, you are in luck. On July 21, Microsoft Advertising announced a partnership with Shutterstock that makes over 320 million images available for search campaigns on Microsoft’s platform. This will be rolling out for the US …

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Google Opens Image Extension Beta, Adds Countdowns To Responsive Search Ads

Back in May, Google announced that it was going to sunset gallery ads and move forward with image extensions. On July 15, Google launched an image beta and even added dynamic countdown functionality to responsive ads. Image extensions, when enabled and activated, will show a single right-justified image alongside your text ad. The beta is …

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Google Tests ‘Curbside Pickup’ Badge For Local Shopping Ads

One area that Google can dangle over Amazon is Local retail. Because of the COVID-19 restrictions, Google has been giving local businesses more messaging options, including: Special store hours Pickup and delivery options More in Google My Business.  Google has now enabled “Curbside pickup” badges for Local Inventory Ads. The “Curbside pickup” features has been piloted …

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Google’s Got A New Shopping Ad Test — And It’s Different

A format-blending Shopping as test is being run by Google that we could consider pretty interesting. SEMrush spotted this Shopping ad test on May 7th. As you can see from the following tweet and screenshot, the product listing ad (PLA) for Body Candy Body Jewelry is accompanied by a text block blue it with a blue …

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