Google is currently experimenting with a new display format for local ads within its local pack. In this test, sponsored results appearing in the local pack may not display their typical review stars. This departure from the usual presentation, where review stars are prominently featured for both organic and sponsored results, aims to understand the impact of removing this key visual cue for advertisers.
Anthony Higman, a keen observer of search trends, first noticed this change and shared his findings on X (formerly Twitter). While this specific instance hasn’t been replicated by others, Higman’s screenshots provide evidence of Google’s ongoing exploration of different ad formats within the local pack.
This testing phase signifies Google’s continuous efforts to optimize the user experience and explore innovative ways to present local search results. By removing review stars from sponsored results, Google aims to assess how user behavior and engagement are affected. This could potentially lead to a more streamlined and visually distinct presentation of local ads, potentially improving user clarity and reducing visual clutter within the local pack.
It’s important to note that this is currently an ongoing test, and its implications for advertisers and users remain to be seen. Google will likely analyze the data gathered during this testing period to determine the most effective and user-friendly presentation of local ads within its search results.
Forum discussion at X.