Recently, Microsoft announced an “extension” as part of an update to its Office 365 ProPlus software that automatically forces company-wide Chrome and Firefox search engine defaults to Bing search, from what is, more than likely, Google. Because of the expected backlash, Microsoft reversed, at least at bit. The extension will automatically seek out installations of …

Microsoft Office Hits Pause On Forcing Bing Search In Chrome, Firefox Read More »

For the last 25 years, marketers relied on third-party tracking cookies in order to track consumer behavior online. Practically all ad tech and martech platforms utilize cookies for targeting, retargeting, display advertising and behavioral marketing in general. But now, everything is changing. There is technology out there that blocks cookies, such as Apple’s Intelligent Tracking …

What’s Next Now That The Third-Party Browser Tracking Cookie Is Dead? Read More »

According to Mozilla in an announcement, they have terminated their search deal with Yahoo and that that their new version of the Firefox browser, which they’ve name Firefox Quantum, will feature Google as the default search provider. “As part of our focus on user experience and performance in Firefox Quantum, Google will also become our new default …

Mozilla Drops Yahoo Search For Google With New Firefox Quantum Browser Release Read More »

As many of you have probably heard, ever since the Yahoo and Firefox deal went through, Yahoo had managed to take some of Google’s search share away from them, but in a constant tug-of-war scenario, Google had managed to take back some of that search share from Yahoo.  Google had done this in part by …

Yahoo Asking Firefox Users To Make Yahoo Search Their Default Search Engine Read More »

Come on Google.  You’ve got to have more pride than that.  After all, you’re the biggest search engine on the block, so get up off your knees and stop making a scene. I am asking Google to have a little respect for itself because Google has put a big, new message above its organic search …

Google Is Practically Begging Firefox Users To Switch Their Default Search Engine Read More »

According to Mozilla CEO Chris Beard, it wasn’t money that allowed Yahoo to win the Firefox search deal away from Google.   Simply put, it was the better strategic partner for them.  When interviewed by Marketing Land, Beard said that the deals it was looking at had to do with “equivalent economics” but Yahoo had …

Mozilla CEO: It Wasn’t Money — Yahoo Was The Better Strategic Partner For Firefox Read More »

Yahoo and Mozilla just announced on November 19th a “strategic five-year partnership that makes Yahoo the default search experience for Firefox in the United States on mobile and desktop.”  But will this deal help the company grow search engine traffic?  For Yahoo CEO Marissa Mayer, there is always hope.  Along with this new deal, she hopes …

Yahoo’s Marissa Mayer: Firefox Deal Will Help Grow Search Share; Some Mobile Ads Won’t Come From Bing Read More »