Some people call a website the "front door" of a business. Would you enter a house if the front door was messy, inaccessible, or broken? In the age of digital marketing, website design matters. It doesn't matter how good your product is– if your website is unattractive or difficult to navigate, it can deter prospective customers. A professionally designed website can improve your digital visibility and bolster the success of your business.

Why are Websites So Important?

A website is an incredibly important touch-point between your business and potential consumers. In many cases, your website is a customer's first impression of your company, making it a critical aspect of your online business's success.

Build Credibility

While a poorly designed website is better than none at all, it can damage your credibility. Most people browsing the web are fully aware of the commonality of internet scams, which means they will be wary of businesses without an online presence, or one that looks suspicious. A high-quality website garners trust from potential clients.

Show Your Brand

Websites are the best way to showcase the scope of your brand. In your design and content, you can show your site visitors who you are, what you stand for, and what you can do for them. Demonstrating a developed brand identity further increases your credibility and professionalism.

Another Avenue for Leads

Forget cold-calling! Websites are a great way to get more leads. As consumers become interested in your brand, they will want to know more. Creating a page with basic contact information is an effortless way to get solid leads with high-interest levels.

What Makes a Good Website?

There are a lot of website-building tools out there, but not all of them will help you build a successful website. An Oregon SEO company may offer web design and SEO packages to help create the perfect digital home for your business. Here are a few qualities of effective websites.

User-Friendly and Functional

Your website design should be beautiful, clean, and easy to navigate. Label each page clearly and ensure it's easy to access important information. It's also critical that your website runs quickly and as expected. If a page takes too long to load, it may frustrate potential customers, causing them to look elsewhere.

Ready for Mobile Viewers

If a consumer comes across your page from a quick web search, odds are they popped their phone out of their pocket and stumbled across your product or service. A site that still looks good and runs smoothly from a mobile device ensures you are ready for any client. Utilizing affordable web design services in Portland can help ensure your site is usable from any device.

Clear Calls to Action

Make sure the purpose of your site is clear by telling the reader precisely what you want them to do. Include knowledgeable content, a concise description of services, and a statement encouraging the user to call, email, or purchase today!

Optimized for Web Searches

An Oregon SEO company can provide content to get your website at the forefront of web searches. Including the right words and formatting can help get your business to the right audience instead of floating somewhere in cyberspace.

Professionally Designed

You have enough to worry about with your business– instead of wasting your time creating a mediocre website, hire a professional. Many affordable web design services in Portland can ensure your site checks all the boxes before launching it.

Contact a qualified Oregon SEO company today to optimize your website and begin building a more successful business!