Case Studies Project Details Skills Needed: business consulting ecommerce google analytics Categories: Analytics Ecommerce PPC SEO pay-per-click (PPC) SEO usability analysis Tags: analytics PPC SEO Problem: Client spending $30k per month on PPC. Conversion rates are high according to analytics Back-end sales numbers and profits do not support analytic data Client keeps allocating more budget […]

Case Studies Project Details Skills Needed: business consulting ecommerce google analytics pay-per-click (PPC) Tags: b-to-b ecommerce ecommerce SEO profit growth usability SEO traffic acquisition usability analysis Categories: Analytics Ecommerce PPC SEO Social Media Problem: Online sales have flat-lined for previous 2 years, after 5 years of year-to-year growth Pay-per-Click losing avg. of $4k per month […]