Project Description

Problem:

  • Hired Yellow Pages to build restaurant website
    • Website does not reflect brand
    • Stock-photo images that don’t represent location
    • No menus on website
    • Website does not show up on first 3 pages of Google search (even for targeted terms)
  • Google Business Page showing prior restaurant’s information and reviews. Menu’s are outdated
  • Need to gain more local attention as competition is fierce in local restaurant scene

Project Scope:

  1. Build a new website representative of client’s culture and style
  2. In-house food and drink product and location photography
  3. Fix Google Business Page and update online menus
  4. Gain organic positioning on search engines

Outcome:

  • Designed website to showcase restaurant style and culture
  • Added professional food, location, and staff photography to website and physical menus
  • Updated menus and pushed to all localized consumer and travel websites and portals
  • Targeted event space reservations and increased foot traffic through web promotions

Cost and Final Results: 

  • Project included 3-months of website development, SEO implementation, and online brand building efforts
  • Total cost for website, photography, and add-ons $5,300
  • Resulted in:
    • #1 rankings for numerous local restaurant keywords
    • Menus now propagated to more than 30 restaurant, travel, and review websites
    • Menus viewed more than 2,500 times within 3 months
    • Online reviews improved by 79%
  • In-store tickets have increased 27% since project launch
  • Event room bookings have increased to near sell-out levels