Project Details
Skills Needed:
Categories:
Problem:
- Hired Yellow Pages to build restaurant website
- Website does not reflect brand
- Stock-photo images that don’t represent location
- No menus on website
- Website does not show up on first 3 pages of Google search (even for targeted terms)
- Google Business Page showing prior restaurant’s information and reviews. Menu’s are outdated
- Need to gain more local attention as competition is fierce in local restaurant scene
Project Scope:
- Build a new website representative of client’s culture and style
- In-house food and drink product and location photography
- Fix Google Business Page and update online menus
- Gain organic positioning on search engines
Outcome:
- Designed website to showcase restaurant style and culture
- Added professional food, location, and staff photography to website and physical menus
- Updated menus and pushed to all localized consumer and travel websites and portals
- Targeted event space reservations and increased foot traffic through web promotions
Cost and Final Results:
- Project included 3-months of website development, SEO implementation, and online brand building efforts
- Total cost for website, photography, and add-ons $5,300
- Resulted in:
- #1 rankings for numerous local restaurant keywords
- Menus now propagated to more than 30 restaurant, travel, and review websites
- Menus viewed more than 2,500 times within 3 months
- Online reviews improved by 79%
- In-store tickets have increased 27% since project launch
- Event room bookings have increased to near sell-out levels