Why do SEO for Roofing Companies?
Search Engine Optimization (or SEO) is a strategic process of optimizing your website, and its individual pages and links, so that it will show up higher in the rankings of organic search listings on search engines like Google, Bing, and Yahoo! Doing SEO for the roofing industry uses most of the same search engine optimization tactics, but we tweak things a bit just for targeted, industry keywords – and also (typically) a tight local focus.
Thrive has been perfecting Roofing SEO for many years now. Our research and experience has shown us exactly which search terms drive new business for roofing companies. Combined with your brand, and your location details, we can make sure your business shows up in search and drives new roofing leads!
Isn't it Just About Keywords?
Yes, SEO is about keywords… and much more! Proper roofing Search Engine Optimization takes dozens of elements into consideration, starting with targeted location and roofing audience factors, and technical website elements. Knowing which keywords, and the type of content and links work best for roofing businesses, is a key reason to contact Thrive Business Marketing for your roofing business’ SEO needs.
Audit & Planning
You need to know where you are before you can know how to move forward. For this reason, we like to start all roofing SEO campaigns with an audit of your website, your local audience, and your competitors. This review is the foundation of our plan, which will help us propel your SEO success in the roofing market.
Mobile SEO Planning
Is your website mobile friendly? Does it pass Google’s mobile test? Beyond that, does it rank well in mobile organic listings for roofing related searches? And is the navigation and content laid out in a preferred mobile fashion? Since mobile is so important for SEO these days, we’ll make sure all of these elements are set up for mobile SEO success on roofing search terms.
Local SEO Focus
Most roofing companies are locally focused. Knowing this, we’ll employ specific local SEO strategies for roofing related searches, to ensure your business shows up well for your local audience. Many of our SEO strategies are the same across the board; but when you need to be locally focused, there are some additional tactics to employ to ensure the greatest possible local roofing rankings.
Audience & Keyword Building
Now that we have a great understanding of your business, how and where you need to target, and what kind of competition we’re up against, we can dive into audience-specific keyword planning. We already know the top lead-generating keywords across the roofing industry. But we’ll need to define these keywords in tandem with your geographic target(s) and local competitors. Doing so allows us to build a primary and secondary set of keyword targets to drive new roofing leads and profits.