LinkedIn has announced a new Focused Inbox among other things! If you market your business on this platform, it’s important you watch this video! Here’s an outline on what this video covers:
There’s a new feature on LinkedIn called “LinkedIn Group Identity Targeting” and, according to LinkedIn, they “apply privacy-enhancing methods to our first-party data to group members together. Groups are based on shared professional traits, such as a member’s job title, company, industry, and more. Groups leverage our first-party targeting attributes to ensure that members of […]
If you want to amplify the reach of digital content, paid advertising is typically the strategy most people would recommend. At the same time, businesses that want granular ad targeting without privacy and security risks of using third-party data, LinkedIn is a shining beacon on the dark in the advertising sphere. In this White Shark […]
So you’ve created a brand new company page on LinkedIn and you’re curious as to how to grow an audience? Or perhaps, you’ve had one for a while now, and you’ve noticed that the competition is outpacing your page? How in the world do you get that traffic and do better than your competitors? You’ll […]
Explore the Best 2023 LinkedIn Strategy with Social Media Examiner and Jerry Potter featuring Judi Fox.
B2B content trends can be tough. B2B marketing is always evolving as we see new technologies and platforms emerge. Because of this, new trends and strategies will emerge as well. These days, marketers have to understand where the industry is going if they want to be sure to stay ahead of the curve. LYFE Marketing […]
A great number of businesses these days have a LinkedIn account because they recognize it as a powerful tool that not only shows people what their business is all about, it can help generate leads and develop new partnerships. By having a LinkedIn company page, you have a public avenue to share more information about […]
Thanks to all of the crazy drama that we are all witness to at Twitter, there are a lot of folks who are thinking about using other options. One of the major options for many of these people have looked into is LinkedIn. Because people in general have begun to switch over to the LinkedIn […]
Do you want to get 2023 started right? If so, LinkedIn will be able to get you on track for the next year. The social business platform recently shared an overview on how to establish your vision for the year ahead, a five step process that will help get a clear vision of what you […]
LinkedIn is great platform for B2B companies to make connections with the decision makers in their audience. If you’re a B2B company and you haven’t had the opportunity to create a profile yet, this video is for you! Watch to see how to create a LinkedIn company page and optimize it!