Before you start doing any work on SEO, it's important that you get a handle on your keyword research. Aside from helping to inform your strategy and structure your content, you have to know the needs of our searchers, the search demand landscape of the SERPs, and the sort of competition you're up against. In [...]
There is a large number of surveys that focus on smart speakers, but there is some new data from Kantar Worldpanel that stands out when it comes to comparing attitudes and behaviors of Google Home and Amazon Alexa owners. The survey was conducted in late 2018, and there are two main takeaways from it. According to the [...]
Amazon.com as begun rolling out video advertising on its smartphone apps. Right now, almost all search results yields a graphical ad unit at the top of the SERP. Video ads for relevant products will begin appearing in those same positions, according to Bloomberg. “Amazon has been beta testing the ads on Apple Inc.’s iOS platform for [...]
Editors have influence. They are the guardians at the gates. And behind those gates, there are huge audiences. The editor's job is to filter the good from the bad. They get pitched all day, every day. Delete... Delete... Delete... Open, read, accept! Lisa Jenkins in the Managing Editor for social media's biggest blog: Social Media [...]
On Monday, Teikametrics has announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization platform. According to the company, the bidding algorithm is powered by machine learning and analyzes ad data, transaction data, and importantly, cost of goods sold data. The algorithm analyzes bids hourly to make adjustments when needed. “Amazon is continually [...]
LinkedIn, which is owned by Microsoft, is expanding its interest targeting capability with Bing search data. Bing recently began incorporating LinkedIn data for search ad targeting and now we’re seeing search data being used for targeting on LinkedIn for the first time since Microsoft acquired the B2B social network in 2016. With this expansion into interest targeting capability, advertisers will be [...]
Bing has announced large upgrades to their text-to-speech capabilities in voice search, visual search capabilities and improvements to their intelligent answers. According to the company, Bing's intelligent answers are smarter by leveraging their own deep learning models. Bing says that they are able to answer "harder questions than ever before"by being able to use advancements in GPU [...]
Advertisers on Facebook who promote housing, employment or credit offers won't be able to target ads by age, gender or ZIP code any longer. This new ad policy applies to advertisers that target US users on Facebook, Instagram and Messenger. On Tuesday, the company said that it will be launching a tool for users to search and [...]
Google is now facing their third significant antitrust fine in the EU. This fine is penalizing Google for 1.49 billion euros ($1.69 billion) for “abusive practices in online advertising” involving publisher contracts surrounding AdSense for search. The fine “takes account of the duration and gravity of the infringement. . . . [and] has been calculated on the [...]
A new update has been pushed within the new Google Search Console to the sitemap report to support new actions, Google announced on Twitter. With this update, you can open the contents of a sitemap in a new tab, delete a sitemap, review more detailed errors, and more. Those actions include: Opening the sitemap content in a new tab [...]