Learn how to build a paid media plan in this free HubSpot Academy course: https://bit.ly/36NgTFa In this video, we sat down with Kirk Williams, a Google shopping expert and the founder of a micro agency called ZATO, to learn what it takes to run Google shopping ads. What are Google shopping ads? Google shopping ads [...]
Instagram has decided to drop the IGTV app from its home screen, saying that a small number of users have been using that button. Users are accessing IGTV content mainly through links from the main feed, as well as the Explore feed and directly from creator's profiles. Even with the IGTV button gone, IGTV videos [...]
On April 6 of this year, data-vocabulary.org structured data markup will become ineligible for Google rich result features. The announcement was made on Tuesday, January 21. Sit owners have to convert to the schema.org markup if they want their pages to continue being eligible for Google rich results. When April 6 comes around and your [...]
Performance marketing agency Merkle launched New Stream Media this month. New Stream Media is a service was created to help retailers develop and support media programs to monetize their customer data and sell advertising on and off of their own websites. The service came about because of the "consistent conversations around data" that Merkle found [...]
Christine kicks of season two by talking how developing her agency’s mission. The folks at HubSpot dig into why it’s important to make an impact to society, how you can go about creating your own mission, how you get buy-in from the team, and how it impacts your go-to market. https://www.youtube.com/watch?v=xU1GZMeEHCw
Mike and Nikole Rose join the folks at HubSpot to talk about open book financial management: a practice in which Mojo shares their financials with the team to have everyone think like business owners. They talk about why they incorporated this financial transparency, how it’s impacted the organization, and how interested agencies can get started [...]
Reddit’s deepfake policy Recently, Reddit joined the growing collective of platforms pushing back on deepfakes and other forms of manipulated media. The company updated its community guidelines to ban the use of deceptive impersonation within its app, including the use of deepfake content. According to the update, “Do not impersonate an individual or entity in a misleading [...]
Instagram is testing DMs on the web Instagram is now testing the ability to direct message users on its desktop version. As of January 16, Instagram started to test the feature on a small number of the platform's global users, who can now access their DMs from Instagram's website. With the introduction of this feature, [...]
LinkedIn pages are getting some new features that are designed to facilitate more community engagement and form better relationships with their followers. LinkedIn says that there are over 50 million organizations around the world who are using pages to connect with customers, prospects and employees. LinkedIn is rolling out regular updates every quarter in order to [...]
YouTube is introducing profile cards that display all comments a user has left on a specific video. If you tap on the profile picture of a user who left a comment, their profile card is pulled up that contains a summary of public information about that user. Information in the new YouTube profile cards include: NameProfile [...]