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Users are the main focus of everything that is done in modern SEO. Trying to find and understand the right audience can definitely be a challenge for anybody, no matter how much experience you have. In this Mozcon video, Alexis covers how to find your audience, share tools that are available for all price points, …
On this episode of the SEJ Show, Loren Baker, the founder of Search Engine Journal, and Vitor Peçanha, the CMO and co-founder of Rock Content, sit down to talk about the future of content marketing, the importance of branding in trusted content, the “death” of content marketing, and even the challenges and opportunities of building …
If you’re sending email marketing campaigns to your clients and customers as part of a larger marketing strategy, one of the things you’ll want to make sure of is to brand the emails that you’re creating. This way, you will look good when they land in their inbox. By creating emails that look good, that …
How To Brand Your Emails Like A Pro (Infographic) Read More »
Are you in the need for some quick optimization tips for your website? Marketing 360 has come up with a handful of quick tips that you can use to optimize your site, especially if you’re new to SEO. Do keyword research for said topic, use Google auto-fill or Google keyword planner Pick your “golden keyword”, ideally …
Many marketers tend to do this – they take a once-and-done approach to keyword research, and Google decides to change how things work. How do we do keyword research in fast-paced industries and during world-changing moments? Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen.
In every market, industry and business, you’ll find somebody who wants to be considered a thought leader, but what exactly is a thought leader? According to the Oxford Dictionary, thought leadership is defined as “the practice of developing important new ways of thinking that influence others.” SEMrush says that thought leadership is “the delivery of …
What Is Thought Leadership Content, And How Do You Use It? Read More »
One of the worst things that a business can experience from a website perspective is a sudden drop in their SEO rankings, watching all of their hard work just go out the window. If you’re experiencing a drop in SEO rankings, you’re not alone. Every website has, or will, face a drop in rankings in …
14 Things That Can Hurt Your Site’s SEO Rankings (Infographic) Read More »
Is your business ready for online shopping this holiday season? Get acquainted with the latest eCommerce trends to dominate this year. With a little know-how, you can begin to adjust your marketing strategy to match online behavior. Watch this White Shark Media video to learn more.
What are five things you shouldn’t ever do in digital marketing if you want to succeed? In this short Ignite Visibility video, here are five things you want to avoid: Change URLs on my Website Hire Based on Costs Train Someone Else to Manage Social Media or Ads Learn to Code and Build a Website …
What Are Five Things You Shouldn’t Do In Digital Marketing? Read More »
Have you heard that social media doesn’t drive results, or that holiday: advertising on Facebook isn’t worth it anymore? If you have, the people who have said that clearly doesn’t know what they’re talking about. Social media is a huge driving force in the realm of marketing and advertising. Here are ten reasons that Facebook …
5 Tips To Help You Maximize Your Facebook Marketing Push This Holiday Season Read More »