We spend a lot of time focused on innovations at Google, but we should never forget that one of the drivers of innovation is competition. In this episode of the popular Here's Why digital marketing video series, Eric Enge explains how Bing continues to drive innovation in search engine technology and application.
According to a survey from mobile ad platform Aki Technologies, consumers are more receptive to mobile ads in front of the TV and in moments before falling asleep in bed. Audience marketplace Lucid was contracted by the company to conduct an online survey of 1,000 US adults in November 2018. 59 percent of the respondents [...]
It's estimated that globally, about 1.3 billion people live with some form of distance or near vision impairment. Previously, if somebody had a visual impairment, this would potentially hamper their online screen experience. But now, because of advancements made in tech today, almost anybody can go online and do things over the internet. A big idea behind [...]
Your rankings have dropped and you don't know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It's an important and often complex mystery to solve, and there are a number of boxes to check off while you investigate. In this Whiteboard Friday, Rand shares a [...]
Tackling the challenges of big data is a big task, and quite intimidating. There are some tech-thinking companies who have led the charge towards analytics, metrics and measurement. Even with those companies out there, there are others who are still grounded with more questions than answers. How much data should you collect? What metrics are [...]
Danny Sullivan of Google posted on the Google Webmaster blog some tips on how to succeed in Google News in 2019. “We’d like to offer some best practices and advice we hope will lead publishers to more success within Google News in 2019,” Sullivan wrote. The advice. Here are key takeaways for Google News SEO best practices: Make [...]
It's not totally ideal if you're testing for just SEO or just CRO, as some changes result in higher conversions and reduced site traffic as an example, while others could rank more highly, but convert less well. In this episode of Whiteboard Friday, Will Critchlow demonstrates a method of testing for both top-of-funnel SEO changes [...]
Yes, Quora is one of the newest players on the Paid Ads market, but what a player it is. Some would argue it is one of the best platforms for B2B lead generation. Learn how to significantly increase your visibility, engagement, and lead generation on Quora. JD will walk you through the exact steps you [...]
It's known that video streaming services and social media platforms move quit a lot of traffic, and videos are moving slowly but surely to the front and center as the most popular form of online content. The spread of video content is being helped by being made more accessible by the widespread use of mobile [...]
On January 17, Microsoft and Verizon announced an update to the partnership that has long existed in various iterations between Yahoo, AOL and Bing search ad networks. Verizon-owned AOL and Yahoo are both under the ownership of Verizon Media Group, which used to be known as Oath. Microsoft and Yahoo has had a somewhat convoluted and sometimes strained partnership since 2009. [...]