In this SEMrush lesson we'll get ideas from SEMrush on how to modify pages that bring you traffic, and have the most potential to rank higher in search results with a few adjustments. https://www.youtube.com/watch?v=5aSyhOfNABM
An upcoming change to ad delivery has been announced by Google and will begin September 17. The accelerated delivery option is going to be removed, leaving standard delivery as the only option for Search and Shopping campaigns, as well as with campaigns with shared budgets. If there is any Search or Shopping campaigns and shared budgets [...]
There are several studies going around that show how important reviews are to a consumer's decision-making when it comes to making purchases. In order to protect the integrity of online reviews, Congress passed The Consumer Review Fairness Act (CRFA) in 2016. This was largely modeled on an earlier California law. The intention of CRFA was to “prohibit the [...]
Want to learn seven essential PPC optimization strategies that are proven to boost ROI, save time, and reduce spend? From set up, budgeting and account structure, to the use of data, technology integrations and audience settings, this valuable webinar will cover it all. Over the last decade, the number of account and campaign parameters to [...]
Facebook is adding the same Special Ad Category field that came out for Ad Managers in July to its Marketing API next month. This update is designed for marketers and developers running housing, employment and credit ads, which limits the set of targeting options to keep marketers from running discriminatory ad campaigns. “All developers that want [...]
Twitter is rolling out a new video ad bidding option that lets advertisers run 15-second or shorter video ads, but only be charged if the ad is viewed for 6 seconds with pixels at 50% in-view. Twitter called it a “Flexible option for advertisers who care about the completed view metric, but are ready to [...]
Early last year, SEO firm Conductor was acquired by WeWork (now known as "The We Company"), but the purchase price wasn't revealed until Thursday when We’s S-1 filing was released. The deal was made for $15.8 million in cash and $97.8 million in Series AP-1 Preferred Stock. The total transaction was valued at just over $113 [...]
Google has add the ability for users to see reviews across multiple listings on a single page. These can be seen within Google My Business reviews section at https://business.google.com/reviews. Google made the announcement over here saying “Businesses can view reviews for multiple listings at once. With bulk reviews, you’ll be able to view, reply to, and flag reviews for [...]
Over they years, which of these have you heard? Convincing clients and stakeholders that SEO is worth the trouble. From doubts about the value of its traffic to concerns over time and competition with other channels, there seems to be an argument against our jobs all the time. In this episode of Whiteboard Friday, Kameron [...]
On August 14, Shopify launched its new Shopify Chat tool. This consumer-facing native chat function can be implemented on Shopify e-commerce sites at no additional cost. After the feature is enabled, the chat tool will display on all pages of the merchant's online store. The feature is compatible with all browsers and operating system. With [...]