Did you know that under the right kind of structure and parameter set, pausing paid search can actually be a great source of data. According to John Smith, the senior Paid Search Analyst at Uproar, PPC professionals will measure certain variations of total revenue over total cost. He said that, “if it’s high, we’re doing [...]
Search Optimization is a very dynamic field that is constantly changing and evolving at a rapid rate. Google is doing what they feel is providing the most relevant and reliable information available to its users, all while adding and changing its ranking algorithm. This is why it can be pretty challenging to keep up with [...]
On this episode of Marketing O'Clock, Google is showing more data in Search Terms reports. Then, the Marketing O'Clock crew talks about how Facebook launches Facebook Stories and their smart glasses collaboration with Ray-Ban. Also, Google talks about putting Standard Display and Smart Campaigns in a single campaign type. https://www.youtube.com/watch?v=gh7HBjhy7eY
In this episode of Whiteboard Friday, Tom Capper talks about an issue that a good number of SEOs are facing - cannibalization. But what is cannibalization and how do you identify it? Is it something that can be fixed? https://fast.wistia.net/embed/iframe/rdm3gdb0d2
Do you ever notice how most marketing videos tend to show fun businesses, like restaurants, or salons in their examples? What if your business is just isn't as "fun" to most people? But if you think that your business is boring, you can still make compelling content, and make marketing work for your business. It [...]
Having a social media advertising plan in vital since it lets you hyper-target specific users, build an audience database and directly track your ROI. With social media, you can reach your target audience regardless of their location and connect with your followers. But if you're thinking about using social media ads, or you just want [...]
A blog can be extremely useful to any website, as it can have useful content that can be a trusted source of information for your audience and customers. If you can create posts about topics that are found interesting by your audience, it will show them that you're more than just a robotic business that [...]
Log file analysis is a task in SEO that lets you see how Google bot and other web crawlers and users are interacting with your website. With a log file, you'll get valuable insights that inform your SEO strategy or help solve problems surrounding the indexing and crawling of your web pages. Basically, log files [...]
The pandemic has really caused a lot of problems for everybody, as well as businesses. I don't think there's many companies that haven't had some sort of issue arise due to COVID. To help support small businesses (SMB), Facebook has launched an expansion of their Invoice Fast Track program, which lets SMBs apply for Facebook [...]
LinkedIn is a great place to advertise your business online. The platform allows you to create company pages that defines and promotes your business. It can also be a great place for researching other businesses and people who have similar interests, strategies or profiles as yours. The last couple of years seems to have done [...]