In order to assist retail advertisers increase their exposure for their Black Friday and Cyber Monday deals this year, a new experiment was launched by Google with promotion extensions in Google Ads. Between now and November 27, Google might serve a specific Black Friday promotion ad format when people search for the following Black Friday [...]
There were a number of folks who, on early Thursday, noticed that Bing Ads began supporting a third headline and a second description (ad text), who followed Google’s move to give regular expanded text ads the same number of characters as its responsive search ads. In August, the optional third line and second description was added by Google [...]
If you have an audience on YouTube, could you be doing everything possible to reach them? Based on a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube in this week's episode of Whiteboard Friday.
SEMrush's Marketing Scoop Episode 2.7 is a Content Marketing special where we’ll be looking at the latest digital marketing news as well as drilling down into a specific piece of content and discovering why it was a marketing success.
A new set of filters around event markup in the search appearance filter has been added by Google in Google Search Console‘s performance report. With this new filter, you can see how well your event listings in Google search are doing in web search. Not only is there the search appearance compare or filter rich results, AMP non-rich results, AMP article, [...]
For Microsoft, their digital assistant seems to be in a bit of a tough spot. Despite the fact that the assistant has been integrated into Windows 10, which has a user base of 700 million users globally, Cortana has only about 150 million users according to the last official Microsoft figures. In comparison, this is several [...]
Creating content is one of the best ways to grow your market and generate interest from shoppers these days, no matter which industry your business trades in. You and your team likely spend countless hours each month working on coming up with content to educate your customers, share news, get people excited about product or [...]
It seems Rankbrain is a marketing ploy by Google. Supposedly: it is essential to 15% of queries, affects every user query, is the third most important ranking signal… Mmmmmm. Omi, David and Doc Sheldon are here to get away from the hype, cut to the chase and tell us what we need to know about [...]
It's pretty obvious that your customers aren't going to wait until Black Friday to shop for the holidays. There have been a number of consumers in the last few years have begun shopping for the holidays ahead of Black Friday. The retail weekend beginning and ending with Black Friday and Cyber Monday (BFCM) respectively has [...]
Google's newest dismantling of exact match should be completely rolled out by now. According to Google, it should be done by the end of October. During SMX East conference in New York last month, this was a regular discussion throughout the event. Now that people are beginning to see the effects of this change, Search Engine Land [...]