Guest blogging is one of the best ways to build high-quality contextual links that will help your website rank higher in Google. But, unfortunately, it is easier said than done. This sponsored ThinkTank webinar features Tim Soulo, Chief Marketing Officer at Ahrefs, as he share the top tactics and strategies of their own in-house content [...]
According to what Google has told CNBC, “there is very little search personalization” going on in the Google search results ranking right now. Currently, the personalization being used is limited to “user’s location or immediate context from a prior search.” Several years ago, Personalized search for search rankings was a big deal. But these days, we don't really see cases of [...]
For as long as SEOs have been working with Google, they've thought about the best ways to optimize for user intent. Each search represents a need by a human to find something out. We all know what kind of answers we need. The query/keyword is our best guess toward surfacing that information. The moment we hit [...]
Bing made an announcement that it is shutting down its anonymous submit URL tool, which would let anybody submit any URL on the web for submission into the Bing search index. It was only a few months ago when their public URL tool was shut down. Bing said you can still use Bing Webmaster Tools to submit your own URLs. [...]
Oh no, another pollster at the front door! Will his survey give a true picture of the actual opinions or the participants? That depends on many variables. It's the same with studies and tests we do for digital marketing and SEO. In this episode of the popular Here's Why digital marketing video series, Stone Temple's [...]
Twitter is making it easier for users to find live broadcasts from the accounts they follow, while also giving advertisers running in-stream video ad campaigns prime real estate by pushing video content to a prominent spot on the app. Twitter, who made the announcement yesterday, said it would put livestreams from followed accounts atop a [...]
The only constant in the world of local SEO is change. As you grow your local brand or local search marketing agency, you'll be onboarding new hires. These hires will have to keep up with continuous industry developments in order to make agile contributions to team strategy. It can save training time if you can [...]
According to the CDP Institute, the customer data platform (CDP) market, by 2019, is expected to generate $1 billion in revenue. The increasing complexity in the customer journey, martech stack and data governance is the driving growth of this increasing revenue. In the first publication of MarTech Today's “Enterprise Customer Data Platforms: A Marketer’s Guide,” it [...]
Branch has been best known for its deep-linking solutions, and TUNE for its mobile attribution of app installs, as well as for mobile performance marketing. Branch announced this week that it is acquiring TUNE’s Attribution Analytics platform and team. Now that Branch is getting its attribution platform, TUNE will be focusing on HasOffers, its performance marketing [...]
Over 20 Snapchat's Discover partners will be able to build their own Our Stories content from publicly submit video and photo Snaps over the coming weeks, allowing them to use them on their Discover channels, as well as embed them on their own websites and social channels. Discover partners will have the ability to include added editorial [...]