Scott Davenport

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The Death And Afterlife Of Content Marketing

On this episode of the SEJ Show, Loren Baker, the founder of Search Engine Journal, and Vitor Peçanha, the CMO and co-founder of Rock Content, sit down to talk about the future of content marketing, the importance of branding in trusted content, the “death” of content marketing, and even the challenges and opportunities of building …

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How To Brand Your Emails Like A Pro (Infographic)

If you’re sending email marketing campaigns to your clients and customers as part of a larger marketing strategy, one of the things you’ll want to make sure of is to brand the emails that you’re creating. This way, you will look good when they land in their inbox. By creating emails that look good, that …

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Moving Targets: Keywords In Crisis

Many marketers tend to do this – they take a once-and-done approach to keyword research, and Google decides to change how things work. How do we do keyword research in fast-paced industries and during world-changing moments? Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen.

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What Is Thought Leadership Content, And How Do You Use It?

In every market, industry and business, you’ll find somebody who wants to be considered a thought leader, but what exactly is a thought leader? According to the Oxford Dictionary, thought leadership is defined as “the practice of developing important new ways of thinking that influence others.” SEMrush says that thought leadership is “the delivery of …

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14 Things That Can Hurt Your Site’s SEO Rankings (Infographic)

One of the worst things that a business can experience from a website perspective is a sudden drop in their SEO rankings, watching all of their hard work just go out the window. If you’re experiencing a drop in SEO rankings, you’re not alone. Every website has, or will, face a drop in rankings in …

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5 Tips To Help You Maximize Your Facebook Marketing Push This Holiday Season

Have you heard that social media doesn’t drive results, or that holiday: advertising on Facebook isn’t worth it anymore? If you have, the people who have said that clearly doesn’t know what they’re talking about. Social media is a huge driving force in the realm of marketing and advertising. Here are ten reasons that Facebook …

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