You have an idea of who your buyer is, you’ve figured out what channels to use, and you have started posting on your social media channels. But how do you know if what you are doing is working? Are you posting the right content? Is your audience responding? Is there a return on investment, or [...]
The Hubspot folks sat down with Meghan Keaney-Anderson and Jillian Ricciardelli to learn how to align advertising creative and media buying tactics to reach and engage your audience https://www.youtube.com/watch?v=h6UNlJPNYYk
A critical vulnerability has been found in the Rank Math SEO plugin, allowing an attacker to gain administrative access. Luckily, this was fixed a day after Rank Math was notified of the issue. In context of a WordPress site, privilege escalation is a reference to a situation like a coding bug, creating an opportunity for [...]
If you're sitting there behind your PC or your phone, wondering what you should be posting on Twitter, the social media company wants to help you out. Twitter is giving us a month long content calendar. A month's worth of weekday tweet ideas has been outlined to help marketers plan on what to post each [...]
According to an announcement made on March 31, Google search will be adopting the SpecialAnnouncement structured data type. Guidelines were published by Google and was using it on COVD-19- related announcements and site owners can start marking up their content with it, despite support still being in development. At this point, at the time of this writing, Google hasn't [...]
Due to the COVID-19 pandemic, Google Ads update its Inappropriate content policy, taking aim at keywords around sensitive events, price gouging and more. On March 31 and effective immediately, the update doesn't specifically mention coronavirus, but the change is obviously aimed at preventing advertisers from making the attempt to capitalize on the outbreak. Earlier this [...]
Dawn Anderson authored the comprehensive deep dives on Google BERT, and now, Barry Schwartz was able to speak with her to talk about the topic. She talks about what Google BERT is, what could change with Google BERT in the future, how SEOS could leverage BERT for their own purposes and how Bing and Google [...]
It seems that Google has stopped its short-lived test of monthly ad budgets. According to to a screenshot of the notice that Gianpaolo Lorusso of AdWorld Experience tweeted, Advertisers that had access are now being notified. https://twitter.com/adwexp/status/1245303709699104769?s=20 Advertisers were told, “Monthly budgeting will no longer be available as of April 2020. Your campaign budgets will automatically switch [...]
According to Danny Sullivan of Google, he confirmed that marking a Google My Business listing as temporarily closed isn't going to harm rankings or visibility. With businesses closing in order to try halting the spread of the virus, Google introduced a "temporarily closed" indicator in GMB. There was some initial concern about the indicator negatively [...]
Due to the recent Google My Business (GMB) policy changes, limited support and a lot of the confusion surrounding the coronavirus crisis, there are many local SEOs have had problems with listings updates and other GMB features. Posts is a critical GMB tool whose performance has been a bit uneven. According to Google, Posts are working [...]