scottdavenport

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What Are Some Mistakes That You’re Making That Is Ruining Your Social Media Engagement?

When it comes to social media, it isn’t just about the amount of followers you have. It’s how engaged your audience is with you and your brand. Are your followers commenting on your posts? Do you see some accounts engaging with you a lot, while others just sit in the background not saying or doing …

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How To Use Python And Streamlit To Find Striking Distance Keyword Opportunities

Python has become one of the most popular programming languages out there, and is used for a number of things, including machine learning and building websites and software testing. The programming language can be utilized by a number of people, no matter if you’re into programming or not. Python is a great way to automate …

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How To Create A GA4 Landing Page Report In 10 Steps

Google has been pushing the new Google Analytics 4 (GA4) for a while now, and its been urging website owners to upgrade their existing Universal Analytics code and to run GA4 code side by side. For those who didn’t know, the biggest reason for this upgrade to GA4 is because of cookies. Google wants to …

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Google Updates Advice On How You Can Control Titles In Search Results

Google Search Central has made some updates in a section of the developer support page that gives tips on how you can control the site title that Google uses in search results. The company lists seven best practices for webmasters and marketers for writing title tags that will help what Google shows in the search …

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The 5 Most Important Skills in SEO

What are the most important skills you can have in SEO? According to Neil Patel, five of these skills includes: Creativity Understanding analytics Understanding conversion rate optimization Having people skills Experimentation Check out Neil’s video for the full explanation on his points!

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The Four Differences Between B2C and B2B Marketing You Should Know

Working in the digital marketing world, you’re familiar with the B2B and B2C business types. But, you may not be as familiar with the difference in the marketing strategies between the two types. Most of the time, B2B marketing focuses on logical process-driven purchasing decisions, while B2C marketing focuses on emotion-driven purchasing decisions. These descriptions …

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What’s A Good Cost Per Acquisition?

Many marketing metrics are indicators of success, including conversion rates and visits. But, Cost Per Acquisition (CPA) is a financial metric that is used to directly measure the revenue impact of marketing campaigns. According to Big Commerce, Cost Per Acquisition “measures the aggregate cost to acquire one paying customer on a campaign or channel level. …

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