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Category: Schema

What Is Schema Markup and Why It’s Important For SEO

By Scott Davenport | September 13, 2023 | Schema

Schema markup is code that is added to your web pages to help search engines better understand the content. Schema markup uses structured data formats like JSON-LD, Microdata, and RDFa to annotate page content with machine-readable meaning. This extra context helps search engines return more informative results for users. Using schema markup is important for …

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The What, Why, How And Where Of Schema Markup

By Scott Davenport | March 8, 2023 | Schema,  Schema.org

You might ask yourself, “what is Schema? I’ve heard it before, but I’m not totally sure what it’s all about.” That’s ok! That’s what this post is all about! Schema markup is a code that lets search engine understand the content found on a website, allowing it to better represent it in the search results. …

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Schema Strategy And How To Get More From The SERPs

By Scott Davenport | July 27, 2022 | Schema,  Structured Data & Schema.org

Do you want more from your SEO efforts? Do you need a marketing boost, as well as drive traffic to your website? In this episode of Search Engine Journal’s SEJ Show, CoFounder and CEO of Schema App Martha van Berkel sits down and talks to founder Loren Baker. Martha shares tips on what structured data …

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Schema.org Rolls Out Its Schema Markup Validator Tool

By Scott Davenport | May 12, 2021 | Google,  Schema,  Schema.org,  Structured Data & Schema.org

On May 11, Schema.org announced that it has launched its schema markup validator tool, which can be found at at validator.schema.org. The validator helps to validate your structured data on your website for general purposes. This is what Schema.org said according to the announcement: “As agreed last year, Schema.org is the new home for the structured data validator …

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How To Use Schema To Create A Google Action

By Scott Davenport | November 26, 2019 | Google,  Schema,  Search By Voice,  SEO,  Structured Data & Schema.org

Recently, Google announced that publishers are now able to create Google Actions from web content using schema markup. Google Actions is a great way for brands to get extra mileage out of their SEO strategy, as well as offer another opportunity to reach searchers organically. Optimizing for some of the newest features, such as Google …

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Top 10 CMS Features to Increase Traffic & Revenue from Mobile, Schemas, Voice, and Direct Answers

By Scott Davenport | October 24, 2019 | Direct Answers,  Mobile,  Schema,  Traffic,  Voice

Whether you have a hotel website, retail store page, restaurant website, auto dealer site, banking site, healthcare site or corporate site – there are key elements you can leverage to drive more organic traffic. Discover how key features in your content management system (CMS) can help maximize your website’s revenue for next-generation SEO, mobile technology, …

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Google Updates Guidelines on Using ‘How-to’ Structured Data

By Scott Davenport | May 29, 2019 | Google,  How To,  Schema,  Structured Data & Schema.org

Google’s help document has been updated on using “how-to” structured data with new guidelines about things people should try avoiding. How-to structured data is a type of markup that communicates to Google that a piece of content is a how-to article. By using how-to mark up, it makes a page eligible to appear in search …

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Schema Markup for SEO: Here’s Why You Should Not Ignore It

By Scott Davenport | April 17, 2017 | Schema,  Schema.org,  SEO

In order to understand the world around us, and to communicate our understanding to others, we apply schema. That is, we assign things to general classifications, such as animal, vegetable, or mineral. In this episode of the popular Here’s Why digital marketing video series, Eric Enge and Mark Traphagen invite Stone Temple’s Senior Director of …

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Google Announces Similar Items Schema For Image Search On Mobile

By Scott Davenport | April 11, 2017 | Google,  Schema,  Schema.org

Just recently, Google’s image search results on the mobile web and in the Android Search app are now showing “similar items.”  Basically, if you do an image search, Google could shold you additional product images from place where you can buy that item you did the search on. Product manager, Julia E, announced on Google’s search blog …

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