Reviews

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How To Get More 5 Star Google Reviews For Your Business

Reviews are important to any business. The vast majority of consumers (93%) say online reviews impact their purchasing decisions. So it’s not an understatement to say that online reviews can make or break your company’s success. Imagine going to Amazon to purchase something, and not seeing any of the reviews. It’d be a lot tougher to …

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Google Updates Search Ranking for Product Reviews to Better Highlight More In-Depth Information

In an announcement by Google, they spoke of an update regarding a ranking algorithm that relates to product reviews. The purpose of this update is to provide increased SERP placement to product reviews that includes ‘insightful analysis and original research’. As explained by Google: “We know that people appreciate product reviews that share in-depth research, rather …

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Fewer People Trust Online Reviews

For small businesses, reviews are important. With positive reviews, they can flourish. With negatives ones though, and business can all but dry up. Reviews can make or break them. They are that important. Proactive online reputation management can build trust with new and returning customers, as well as increase the visibility in local search. According …

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What Type of Online Reviewer Are You?

Customer reviews are more popular than ever. They’re also more important than ever, given that most consumers read online reviews before buying something. But when it comes to leaving reviews, everyone is different. So, what motivates people to leave customer reviews, and what do they expect from businesses in return? And while good reviews are …

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Fake And Inaccurate Reviews Driving Billions In ‘Wasted’ Consumer Spending [Report]

According to American consumers, they wasted $125 on average in 2019 because of inaccurate reviews, says a new report. By extrapolate this information across the adult population, about $25 billion in consumer spending in the US has been wasted because of fake and inaccurate online review. The report seems to be portraying a form of …

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It’s Time To Make 2017 The Year Of Honest Reviews!

It seems like there’s an overwhelming amount of fake reviews out there these days being cluttered among real reviews.  It’s true that reviews are an important piece of the Local SEO puzzle, but they aren’t anywhere near a silver bullet. How come there are so many companies cheating when it comes to reviews?  If they had …

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