Online Reviews

Google Updates Search Ranking for Product Reviews to Better Highlight More In-Depth Information

In an announcement by Google, they spoke of an update regarding a ranking algorithm that relates to product reviews. The purpose of this update is to provide increased SERP placement to product reviews that includes ‘insightful analysis and original research’. As explained by Google: “We know that people appreciate product reviews that share in-depth research, rather …

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Fewer People Trust Online Reviews

For small businesses, reviews are important. With positive reviews, they can flourish. With negatives ones though, and business can all but dry up. Reviews can make or break them. They are that important. Proactive online reputation management can build trust with new and returning customers, as well as increase the visibility in local search. According …

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What Type of Online Reviewer Are You?

Customer reviews are more popular than ever. They’re also more important than ever, given that most consumers read online reviews before buying something. But when it comes to leaving reviews, everyone is different. So, what motivates people to leave customer reviews, and what do they expect from businesses in return? And while good reviews are …

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Fake And Inaccurate Reviews Driving Billions In ‘Wasted’ Consumer Spending [Report]

According to American consumers, they wasted $125 on average in 2019 because of inaccurate reviews, says a new report. By extrapolate this information across the adult population, about $25 billion in consumer spending in the US has been wasted because of fake and inaccurate online review. The report seems to be portraying a form of …

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Sara Spivey on the Power of Online Reviews & How They Drive ROI [PODCAST]

In one of the newest episodes of Marketing Nerds, Sara Spivey, the Chief Marketing Officer at Bazaarvoice, joined SE Features Editor Danielle Antosz to discuss the power of online reviews and how you could use them to drive ROI. Some of the questions found and answered in the post includes: What are the main benefits of …

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