Online reviews have become an big part of the consumer’s decision-making process. Over 90% of people read online reviews before making a purchase. Not surprisingly, some unethical businesses and individuals are manipulating reviews to mislead consumers. This practice, known as review fraud, is becoming more widespread and can have serious consequences. But what is review […]
Online reviews have become an integral part of the consumer decision-making process. According to a recent survey conducted by BrightLocal, over 90% of consumers read online reviews before making a purchase. Even more striking, the survey found that negative reviews are read by 18% more people than positive reviews. This imbalance can spell trouble for […]
User-generated content (UGC) refers to any form of content created by customers or users of a product or service, such as reviews, ratings, social media posts, etc. In digital marketing, UGC has become an invaluable source of organic and authentic information about brands. Positive UGC in the form of reviews, ratings and testimonials is often […]
With effective marketing strategies, you can attract and engage with the right person with the right message at the right time. This is true especially when marketing to people of different generations. This is called generational marketing. It’s hard to acquire customers, especially when you’re trying to market a product or service to a number […]
In an announcement by Google, they spoke of an update regarding a ranking algorithm that relates to product reviews. The purpose of this update is to provide increased SERP placement to product reviews that includes ‘insightful analysis and original research’. As explained by Google: “We know that people appreciate product reviews that share in-depth research, rather […]
For small businesses, reviews are important. With positive reviews, they can flourish. With negatives ones though, and business can all but dry up. Reviews can make or break them. They are that important. Proactive online reputation management can build trust with new and returning customers, as well as increase the visibility in local search. According […]
Customer reviews are more popular than ever. They’re also more important than ever, given that most consumers read online reviews before buying something. But when it comes to leaving reviews, everyone is different. So, what motivates people to leave customer reviews, and what do they expect from businesses in return? And while good reviews are […]
According to American consumers, they wasted $125 on average in 2019 because of inaccurate reviews, says a new report. By extrapolate this information across the adult population, about $25 billion in consumer spending in the US has been wasted because of fake and inaccurate online review. The report seems to be portraying a form of […]
In one of the newest episodes of Marketing Nerds, Sara Spivey, the Chief Marketing Officer at Bazaarvoice, joined SE Features Editor Danielle Antosz to discuss the power of online reviews and how you could use them to drive ROI. Some of the questions found and answered in the post includes: What are the main benefits of […]