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Category: Online Reviews

The Growing Menace of Review Fraud and How to Stop It

By Scott Davenport | October 12, 2023 | Online Reviews,  Reviews

Online reviews have become an big part of the consumer’s decision-making process. Over 90% of people read online reviews before making a purchase. Not surprisingly, some unethical businesses and individuals are manipulating reviews to mislead consumers. This practice, known as review fraud, is becoming more widespread and can have serious consequences. But what is review …

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What to Do When Customers Only Focus on the Negative

By Scott Davenport | September 19, 2023 | Online Reviews,  Product Reviews Update,  Reviews

Online reviews have become an integral part of the consumer decision-making process. According to a recent survey conducted by BrightLocal, over 90% of consumers read online reviews before making a purchase. Even more striking, the survey found that negative reviews are read by 18% more people than positive reviews. This imbalance can spell trouble for …

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Why Businesses Should Care About Negative Reviews

By Scott Davenport | August 30, 2023 | Online Reviews,  Reviews,  Uncategorized,  User Generated Content

User-generated content (UGC) refers to any form of content created by customers or users of a product or service, such as reviews, ratings, social media posts, etc. In digital marketing, UGC has become an invaluable source of organic and authentic information about brands. Positive UGC in the form of reviews, ratings and testimonials is often …

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How To Use Online Reviews To Market To Different Generations (Infographic)

By Scott Davenport | December 22, 2022 | Infographic,  Infographics,  Marketing,  Online Reviews

With effective marketing strategies, you can attract and engage with the right person with the right message at the right time. This is true especially when marketing to people of different generations. This is called generational marketing. It’s hard to acquire customers, especially when you’re trying to market a product or service to a number …

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Google Updates Search Ranking for Product Reviews to Better Highlight More In-Depth Information

By Scott Davenport | April 9, 2021 | Google,  Online Reviews,  Reviews

In an announcement by Google, they spoke of an update regarding a ranking algorithm that relates to product reviews. The purpose of this update is to provide increased SERP placement to product reviews that includes ‘insightful analysis and original research’. As explained by Google: “We know that people appreciate product reviews that share in-depth research, rather …

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Fewer People Trust Online Reviews

By Scott Davenport | March 24, 2021 | Online Reviews,  Reviews

For small businesses, reviews are important. With positive reviews, they can flourish. With negatives ones though, and business can all but dry up. Reviews can make or break them. They are that important. Proactive online reputation management can build trust with new and returning customers, as well as increase the visibility in local search. According …

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What Type of Online Reviewer Are You?

By Scott Davenport | August 11, 2020 | Online Reviews,  Reviews

Customer reviews are more popular than ever. They’re also more important than ever, given that most consumers read online reviews before buying something. But when it comes to leaving reviews, everyone is different. So, what motivates people to leave customer reviews, and what do they expect from businesses in return? And while good reviews are …

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Fake And Inaccurate Reviews Driving Billions In ‘Wasted’ Consumer Spending [Report]

By Scott Davenport | March 6, 2020 | Consumer Surveys,  Online Reviews,  Reviews

According to American consumers, they wasted $125 on average in 2019 because of inaccurate reviews, says a new report. By extrapolate this information across the adult population, about $25 billion in consumer spending in the US has been wasted because of fake and inaccurate online review. The report seems to be portraying a form of …

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Sara Spivey on the Power of Online Reviews & How They Drive ROI [PODCAST]

By Scott Davenport | December 19, 2016 | Online Reviews,  ROI

In one of the newest episodes of Marketing Nerds, Sara Spivey, the Chief Marketing Officer at Bazaarvoice, joined SE Features Editor Danielle Antosz to discuss the power of online reviews and how you could use them to drive ROI. Some of the questions found and answered in the post includes: What are the main benefits of …

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