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The importance of your content shouldn’t be something to underestimate. When creating content, look at it as you would money. It has value. The more time and effort you spend on it, the more value your business and your audience gets from it. By effectively written content, you will attract more of an audience, which …
The word content can have a number of different meanings, as it can include everything from social media to video and website content to blogs. Content plays a very important role in any marketing campaign and can help you design creative brand communication to make an impact on your target audience. If you want to …
It’s a known fact that content marketing is a great way to build your brand and reach your target audience. Video content marketing is when brands create video content to raise their online profile. You’ll typically produce videos in the form of webinars, courses, live videos, or self-hosted videos, and are typically published on platforms …
Does posting one content daily increase ranking? This question was directed towards Google, who answered it this way: “No. Posting daily or at any specific frequency for that matter doesn’t help with ranking better in Google search results. However, the more pages you have in the Google index, the more your content may show up …
Does Adding Content Daily Increase Your Rankings? Read More »
Do you want to be sure that the content you’re developing has as much an impact on as many people as possible? In this episode of Whiteboard Friday, content marketing expert Ross Simmonds takes us through the content life cycle, as well as covers how we an use it to ensure that the content you …
How To Maximize Your Content? – Whiteboard Friday Read More »
I’m sure that many of us have experienced things that were out of context. It doesn’t matter if it was something a friend said, or a video clip of somebody saying something that doesn’t make sense. Things like this seem different when you aren’t completely in the loop. You just don’t know what’s going on …
How Do You Incorporate More Context In Your Social Media Content? Read More »
Repurposing content is a strategy that not every marketer is taking advantage of, and in reality, they should. The idea of recycling content you’ve already created is great, because you can use that to reach a wider audience, or keep it fresh in their minds. Creating new content is obviously great, but that tactic ends …
19 Ways To Repurpose Content For Maximum Visibility And Reach Read More »
As more people shift over from traditional advertising (tv, radio and newspaper) and into the digital sphere, your online content will become more and more valuable. One of the best tools you can have at your brand’s disposal is content writing, and if your content isn’t great, you’re likely turning away from a number of …
SEO is a landscape that is constantly changing and evolving, thanks to Google’s regular algorithm changes and updates, forking organizations with websites to always re-evaluate their SEO strategies as a result. These companies have no choice but to carry out content auditing from time to time. A content audit is the process of analyzing and …
How Do You Prioritize Your Content Audit Findings And Take Action? Read More »
There are a number of common complaints that business owners tend to have: “We’re not getting enough traffic to our website.” “Our social media isn’t converting the way we want them to.” “Our bounce rate is just too high.” Many different social media platforms do have a number of their own benefits, there’s one that …
5 Important Components Of A Compelling YouTube Video Read More »