UX

Custom Extraction Using an SEO Crawler for CRO and UX Insights – Whiteboard Friday

Insights, SEO, UX, Whiteboard Friday / By

The data you are able to harness coming from custom extraction via crawler tools is worth its weight in revenue, from e-commerce to listings sites to real estate and myriad verticals beyond. Using a greater granularity of data, you’ll be able to uncover CRO and user experience insights that can inform your optimizations and transform …

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Visualizing Speed Metrics to Improve SEO, UX, & Revenue – Whiteboard Friday

Technical SEO, User Experience, UX, Whiteboard Friday / By

Page speed is important to Google. We all knew that, but why? There are more reasons than ever to focus on both site speed and become adept at communicating its value to devs and stakeholders. In this episode of Whiteboard Friday, Sam Marsden takes up point by point through how Google understands speed metrics, the …

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Managing the Tensions & Tradeoffs Between UX & SEO – Whiteboard Friday

SEO, UX / By

In today’s digital world, we have a lot of considerations that have to be made when it comes to online marketing.  We can’t just think of SEO, nor can we think of just the user experience.  Both of these things share a number of the same places online, sometimes working together and sometimes clashing with each …

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