John Morabito, the Director of SEO at Stella Rising, and Barry Schwartz hung out at John's New York City office to talk about branded search. There are a lot of opportunities for success in search by looking at branded search, such as brand names, product names, and other uses of your names with various keywords. According [...]
The Director of Organic Search at Catalyst, William Álvarez, invited Barry Schwartz to chat with him at his office, 3 World Trade Center. They talked mostly about his thoughts why structured data is not just important today for getting richer results in Google but his thoughts on why it will be important in the future. William [...]
On the morning of January 13, Google announced on the @SearchLiaison Twitter handle that it is rolling out the first core update of 2020. Generally, Google will roll out these algorithmic updates every few months or so. Google said “Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called [...]
Python is a programming language that can help uncover incredible SEO insights, saving you time by automating time-consuming tasks. For those who haven't really done much exploring this side of search, it can be intimidating. In this episode of Whiteboard Friday, Britney Muller offers an intro into a helpful tool that is worth your time [...]
Conductor, an SEO technology firm, has released a new market place in its Searchlight platform. Corporate and agency customers are able to request managed services directly within the platform interface. Conductor's goal is to help alleviate some work for SEOs and make SEO tasks more accessible for markters juggling SEO as just one of the [...]
Brian Dean, whose YouTube channel has almost 275,000 subscribers. He and Barry Schwartz sat down at at Barry's New York office for a chat. According to Dean, it's about making some really good quality videos that get the users attention right away and you convince them to listen through the entire video. By getting a few [...]
Microsoft has launched a new product called Bing Pages with the aim at allowing businesses and individuals to manage their branding on Bing and Outlook. This was was first reported by MSPoweruser, which is currently in beta. An example of a Bing Page. Source: Bing. Bing Pages will appear in Bing search results, which is similar [...]
The IRS has revised its Free File agreement with online tax return software providers, which will require them to allow their Free File landing pages to be indexed by search engines and backing out of its pledge not to enter the e-file service marketplace. This news was reported on December 30. By using robot directives strategically, [...]
There are folks who believe that E-A-T is one of the most important SEO success factor known today. At the same time though, there are others who feel that it is quite overblown. Is E-A-T a direct ranking factor, or is it more indirect? Or is it even a factor at all? E-A-T is an acronym [...]
An important assessment in any SEO audit is determining what kind of hypertext transfer protocol status codes (or HTTP Status Codes) exist on a website. The codes that can be found on a website can become complex, turning into a hard puzzle that has to be solved before other tasks can be finished. If a [...]