Although telling your clients that you're making them money is an important thing to do, it can be difficult to know how to present your results in a way they can easily understand. In this case, this is were Google Data Studio comes in handy. In this episode of Whiteboard Friday, Dana DiTamaso shares how [...]
At some point during your time as an SEO, the topic of faceted navigation is bound to come up It's a common solution to product filtering for e-commerce sites, but managing it on the SEO side can quickly get out of control with the potential to cause both indexing bloat and crawl errors. In this [...]
Even though you can do all the tweeks and changes in the world to a site, how do you know that it's the right thing for the one you're working on? If you don't have data that supports your hypotheses, it's difficult to say. In this episode of Whiteboard Friday, Will Critchlow will talk to [...]
With every client, they usually fall into two categories: Your allies in SEO Passive spectators There's always a chance that they could even be working against you. By understanding expectations goals and strategies by everyone involved, you can really help to improve your client relations, provide extra clarity, and reduce the amount of times you're [...]
Not everybody is knowledgeable in regards to SEO, and that even includes clients. Due to this lack of understanding, roadblocks and delays in work will stand in your way of doing your job. But, knowing your clients level of SEO maturity can certainly help. In this episode of Whiteboard Friday, Heather Physioc will expound upon [...]
I'm sure there are plenty of SEO folks out there practicing outdated SEO tactics who are in the belief that they still have a great deal of positive influence. In this episode of Whiteboard Friday, offers us a series of replacement activities that will go much farther toward moving the needle.
Once your customer has become a lead, are you mindful of their experience after the fact? Using newsletters, invoices and sales emails are easy to use, but if you really want to deliver an exceptional experience for your customer, one that really improves their retention for your brand, you have to do more. In this [...]
SEO isn't just about content and meta tags. In order to succeed, you'll find that a huge part of it centers around the inevitable business negotiations. In this episode of Whiteboard Friday, Britney Mueller takes us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills.
Does creating local-specific pages on your website make sense? Whether you own or market for a local business, it makes sense you may want to compete for space in the organic SERPs using local pages. In this episode of Whiteboard Friday, Tom Capper shares a 4-point process for determining whether local pages are something you [...]
One of the most frustrating tasks that an SEO can take on is pinpointing the reason for a ranking drop.The are a a lot of unknown numbers of factors that going that can go into ranking these days, but luckily, the methodology for diagnosing these fluctuations is readily at hand. In this episode of Whiteboard [...]