It can be pretty easy to fall into a rut with your SEO audits. If it doesn't meet best practices, it need to be fixed, right? Not necessarily. Although an SEO checklist is basically a checklist, it is important to both approach and prioritize your fixes in order to be efficient and effective with your [...]
Over they years, which of these have you heard? Convincing clients and stakeholders that SEO is worth the trouble. From doubts about the value of its traffic to concerns over time and competition with other channels, there seems to be an argument against our jobs all the time. In this episode of Whiteboard Friday, Kameron [...]
You know how bad it feels to spend so much time and effort on outreach and wake up the next day to find an empty inbox. It's pretty demoralizing, and it is more common than you think. When it comes to outreach, getting those emails opened is half the battle. In this episode of Whiteboard [...]
Here's something that might have crossed your mind before - things would be a lot easier if you knew how to program. Programming is pretty intimidating, especially if you are unsure about your technical expertise. There is quite a lot to learn, and finding where to start can be difficult as well. In this episode [...]
Search isn't something that should be contained separately from your marketing strategy. If you want to see success, cross-collaboration cross your organic, content and paid teams is important. But it takes a lot of effort, untangling communications to cross-training to getting buy-in from everybody involved. What should search marketers do? In this episode of Whiteboard [...]
Technical SEO is incredibly important, and there are a lot of folks that knows at least something about the subject. But something that is hindering your success in SEO is the way you think about technical SEO. In this episode of Whiteboard Friday, Ben Estes from Distilled shares the agency's tried and true framework for [...]
In this throwback episode of Whiteboard Friday, Cyrus Shepard calls out seven easy hacks to keep your title tags clickable in the SERPs. 7 -Title Tag- Hack for Increased Rankings + Traffic - Whiteboard Friday
As an agency, are you set up and ready to go for ongoing Google Tag Manager success? GTM isn't a tool that's the easiest to use, but if you take your time with it and get some experience with it under your belt, it can make things a lot easier. With this episode of Whiteboard [...]
Page speed is important to Google. We all knew that, but why? There are more reasons than ever to focus on both site speed and become adept at communicating its value to devs and stakeholders. In this episode of Whiteboard Friday, Sam Marsden takes up point by point through how Google understands speed metrics, the [...]
It may be hard to believe, but SEO and PPC aren't on the on the opposite ends of the spectrum. There are several different ways the two can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this episode of Whiteboard Friday, Dana DiTomaso explains how you can [...]