When you have one of Google's most helpful and empathetic voices voices willing to answer incredibly pressing SEO questions, who should you ask? Recently, Will Critchlow interviewed Google's John Mueller at SearchLove London. In this episode of Whiteboard Friday, Will shares his best lessons from that session. He covers Domain Authority, the great subdomain versus [...]
Over the last year, local SEO has run at a startling and practically constant pace of chance. There have been a massive amount of new Google My Businesses features and an ever-increasing emphasis on the importance of review, and much more that has happened. It can be pretty tough to keep up with. In this [...]
Organic and paid search don't always have to be on opposing sides, as there are times when there are benefits in knowing how they can work together. If you take the time to know all of the details of AdWords, it can improve your rankings and on-site experience. In this episode of Whiteboard Friday, Dana [...]
If you have an audience on YouTube, could you be doing everything possible to reach them? Based on a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube in this week's episode of Whiteboard Friday.
It's easy to get confused when you look at questions about URL structure and information architecture, but it's important to make sure you maintain the distinction. IA tends to be more impactful than URL decisions alone, although the advice that's given around IA will often default to suggestions on how to best structure your URLs. [...]
Google Analytics data is used to support a lot of important work, ranging from our everyday marketing reporting to investment decisions. To this end, it's important that we're aware of how the data works. In this episode of Whiteboard Friday, Tom Capper will explain how the sessions metric in Google Analytics works, several ways that [...]
Log file analysis can certainly provide some really detailed insights about what Googlebot is doing on your site. But this topic can be quite intimidating talk about. In this episode of Whiteboard Friday, Britney Muller breaks down log file analysis to make it more accessible to SEOs everywhere.
I'm sure that over the years that you've been in SEO, you've made countless recommendations to clients that ended up going nowhere. Did you run into a lack of budget? You Can't get a buy-in from your boss or colleagues? It's also possible that your work keeps getting deprioritized in favor of other initiatives. What [...]
Although telling your clients that you're making them money is an important thing to do, it can be difficult to know how to present your results in a way they can easily understand. In this case, this is were Google Data Studio comes in handy. In this episode of Whiteboard Friday, Dana DiTamaso shares how [...]
At some point during your time as an SEO, the topic of faceted navigation is bound to come up It's a common solution to product filtering for e-commerce sites, but managing it on the SEO side can quickly get out of control with the potential to cause both indexing bloat and crawl errors. In this [...]