Does creating local-specific pages on your website make sense? Whether you own or market for a local business, it makes sense you may want to compete for space in the organic SERPs using local pages. In this episode of Whiteboard Friday, Tom Capper shares a 4-point process for determining whether local pages are something you [...]
One of the most frustrating tasks that an SEO can take on is pinpointing the reason for a ranking drop.The are a a lot of unknown numbers of factors that going that can go into ranking these days, but luckily, the methodology for diagnosing these fluctuations is readily at hand. In this episode of Whiteboard [...]
The first experience that your searcher has with your brand happens on Google's SERPs, not your website. Being able to influence their organic first impression can go quite far towards improving both customer perception of your brand conversion rates. In this episode of Whiteboard Friday, Rand takes us through the inherent challenges of reputation management [...]
Is your link building strategy going in the right direction? Are you utilizing outdated practices? In this episode of Whiteboard Friday, Britney Muller clarifies what link building tactics are still relevant, and which ones are useless or a potentially harmful. The Rules of Link Building - Whiteboard Friday
Our work days are getting more and more complex everyday. Things are getting more complicated as time goes on, especially in the wake of the mobile-first index. We have to wonder where to focus our optimization efforts. Which is more important, mobile or desktop? Throw voice into the equation and things get even more crazy. [...]
There are quite a few people who rely on Google, but the company's decisions as of late have made doing SEO more difficult than it used to be. What are some of the organic opportunities that have been taken away, and what are some of the possible solutions? Rand covers a rather unsettling trend for [...]
When i comes to choosing a domain, there's a lot that goes into it. It is a big deal. With all the things that goes into determining your URL, there are two important questions that should guide your decision-making: What are my goals? What's best for my users? In this episode of Whiteboard Friday, Kameron [...]
When is a good time to use metrics like bounce rate, pages per visit, and time on site? When should you be ignoring them? There are so many opinions on these metrics being valuable or not, and unsurprisingly, the answer isn't black an white. Learn what Rand has to say about this metrics debate in [...]
An incredibly common request of agencies and consultants is link building. There are ways that you can go about that that are far more advisable than others. If you're likely to be asked for this week, or if you're looking to hire somebody for it, it's not a bad idea to have rules of thumb. [...]
Are your presentations getting a lukewarm reception? If that's the case, it's time for you to invest in your data storytelling. There are some smart rules where, if you follow them, a structured approach to data visualization could make all the difference in how stakeholders receive and act upon your insights. In this episode of [...]