In the world of online search, staying ahead of the curve is an absolute necessity. Google, the search engine giant, continually introduces new technologies and features to enhance the user experience and, in turn, challenge the status quo of search engine optimization (SEO) and online advertising. One such innovation that has been making waves in …

Unveiling the Power of SGE: 4 Key Statistics and Their Impact on SEO, Ads, and User Experience – Whiteboard Friday Read More »

In this Whiteboard Friday, Lazarina Stojmirovic dives into the art of data storytelling. She outlines the four main components: data science, data visualization, narrative, and relationships. To create compelling data stories, you need skills in data analysis, visual communication, and stakeholder management. Lazarina explains how to balance hard data with persuasive narrative, and technical expertise …

Data Storytelling: Skills and Elements Read More »

Search engine optimization (SEO) and web development are two essential disciplines for any successful website. SEO is the process of improving a website’s ranking in search engine results pages (SERPs), while web development is the process of creating and maintaining websites. While SEOs and developers may seem like two different worlds, they actually have a …

Optimizing Collaboration: Enhancing Synergy Between SEOs and Developers Read More »

These days, practically every business has a need to leverage every available tool to attract and retain customers. One effective strategy is the creation of local landing pages, which are specifically designed to target customers in a particular geographic area. By optimizing these pages for local search queries, businesses can significantly enhance their visibility in …

How to Create Kick-Ass Local Landing Pages – Whiteboard Friday Read More »

Looking at Google Analytics 4 (GA4), it does have a lot of interesting features, some of which you could already find in Universal Analytics, but improved. One of these features includes something called Audiences, which tends to be used for just ads. An Audience is a group of users that can be created based on …

Expanding the Uses of GA4 Audiences Beyond Ads – Whiteboard Friday Read More »

It is no secret that the insane and sudden popularity of artificial intelligence (AI) has had a huge impact on a number of things we do, including self-driving cars, facial recognition software, and all the various types of content creation. AI is changing the way we live and work. And the world of content creation …

AI is Changing the Way We Create Content Read More »

In this episode of Whiteboard Friday, Bethan shares five helpful tips for presenting your SEO projects to executives or different teams. It’s important to remember that each stakeholder group has different interests and goals, and you need to cater to them accordingly. By following Bethan’s tips, you can effectively communicate the value of your SEO …

Effective Strategies For Presenting SEO Projects To Executives Read More »

Petra has had experience when it comes to talking with C-level decision makers about the business problems they’re having and turning it around into solutions. In this episode of Whiteboard Friday, Petra discusses the main considerations you need to focus on when explaining the value of your work:

The idea of collecting customer feedback can be quite overwhelming, especially if you’re running a small business or you have a lot of customers to deal with. It can be difficult to know where to start. Despite that difficulty, we all know that customer feedback can be a powerful information that gives you crucial insights …

Harnessing the Power of Feedback Read More »

It’s true that creating backlinks seem complex, and maybe even daunting, but they’re still one of the more effective SEO strategies available. In the first episode of Whiteboard Friday of 2023, Paddy shows us three different methods you can use to evolve your link building efforts. Even if they aren’t anything we haven’t heard of …

Three Ways You Can Evolve Your Link Building In 2023 – Whiteboard Friday Read More »