Measuring and tracking your brand’s health is crucial for any business, especially in the competitive world of SEO. In this post, we’ll take a look at why brand metrics should be part of every SEO’s toolkit. To help illustrate why brand matters for SEOs, Tom Capper, a Senior Search Scientist at Moz, makes the case …

Why Should SEOs Measure Brand?  Read More »

Generation Z, also known as Gen Z, refers to the demographic cohort born between 1997 and 2012. This generation was born during a time where the internet and social media are ubiquitous. Gen Z is the first truly digital native generation – they do not remember a time before smartphones, social platforms, and on-demand services. …

How Gen Z Relates to Brands (Infographic) Read More »

Are you just starting out trying to create your brand? We know it can be challenging to do so, so here are some tips that you can use to get started! Pick a name, easy to spell, easy to remember, domain available, social handles available Buy domain and secure social handles Trademark your name Pick …

How To Build A Brand – 10 Tips To Get Started Read More »

It isn’t surprising when we hear about the marketers who don’t do all they can do for their clients. It’s all about the bare minimum. If you want to really stand out and create real loyalty, you have to do more – you have to create a thriving brand ecosystem that aligns with the brand’s …

How To go Beyond Marketing For Clients: The Value Of A Thriving Brand Ecosystem Read More »

If you include more of the available marketing tools and tech in your marketing campaigns, you might find nothing but opportunities. But there are two sides to every coin. Sure, you’ll find more positive opportunities for your brand and business, but it’s also possible that you’ll have a higher chance of experiencing data breaches, as …

Why Is Cybersecurity, Financials, and Digital Marketing Important To Your Brand’s Future? Read More »

These days, shoppers are no longer restricted to purchasing solely from the shops that are within their local town or street. Thanks to the influence of online businesses, shopping behavior has changed dramatically. It’s highly important that you set yourself out as the best option for the customer in your niche by building brand loyalty. …

Meta Released A New Report On The Importance Of Building Brand Loyalty In Online Marketing Read More »

Soon, we will see Gen Z become the most influential consumer segment, as they were born between the years 1997 and 2012. That means they will bee anywhere from 10 years old to 25. The older part of Gen Z may already be part of your target audience, and you may or may not even …

How Does Gen Z Relate To Brands? (Infographic) Read More »

Thanks to social media, it has become a force when it comes to influencing people’s views of various brands, making digital marketing extremely important in this day and age. Because of its appeal to customers, platforms like Twitter, Facebook, Instagram and the like have gained a lot of popularity through its use of brand storytelling. …

How Can You Make Your Brand Storytelling More Compelling? Read More »