Advertisers are reeling from the decreasing of reporting visibility, but luckily, Google Ads are trying to making some big measurement improvements to make things good again. https://www.youtube.com/watch?v=8Fbi6i9sFBI
In an announcement from YouTube, the company has updated its rules surrounding hate speech while focusing on reducing the distribution of conspiracy theories like QAnon. YouTube had this to say: "Today we're further expanding both our hate and harassment policies to prohibit content that targets an individual or group with conspiracy theories that have been used to justify real-world [...]
A new speech enhancement option within YouTube Stories has been launched this week by Google that will let users reduce background noise in video clips they make, putting more emphasis on the main subject. https://youtu.be/KqnnEUMAEBQ According to the Google AI Blog: "We are now happy to make the Looking to Listen technology available to users [...]
YouTube has been changing how it handles age-restricted content, Ahrefs nails it with new Webmaster Tools, Google makes enhancements to local ads. https://www.youtube.com/watch?v=8QnJBp6d650
YouTube is releasing the newYouTube Shorts, a home for 15 second videos, which are finding their start in India. This is obviously YouTube's attempt at becoming the next TikTok, or at least become a competitor for it. The videos will be swipeable on mobile and very easy to create on any mobile device. https://www.youtube.com/watch?v=fTGJXSPU1fw
In This SEMrush video, Luke Sherran shares 10 tips that can really help you improve the visibility of your videos in search. But on top of that, he also shares a key point that a lot of video marketers don’t tell you, and this could make a huge difference to how your channel performs. https://www.youtube.com/watch?v=BZnvUJ_HEk4
Heads up YouTube managers, here's some important news you might want to know. As of August 13th, your YouTube subscribers will longer be receiving an email notification from YouTube when you upload a new video. The reasoning behind this change is because less than 0.1 percent of these emails are opened. Many people have stated [...]
COVID-19 has quite the impact on just about everything, from big things like business, and down to something small like personal lives. For YouTube, they recently released a brand new new set of insights into topics that have been trending during the pandemic based on what viewers have been searching for and watching all across the [...]
What is the key to earning YouTube subscribers that will remain loyal to you? In this HubSpot video, they cover why having a strong subscriber count is a very important metric that can help improve your channel's performance. HubSpot will also show you how your business can do to begin growing a following, as well [...]
According to YouTube, the number of advertisers using TrueView for action has increased over 260% last year. The company is now bringing product selection to these ads. E-commerce advertisers can show products in their TrueView for action ads in this brand new test. When the users click on the expansion arrow in a TrueView for [...]