YouTube is now testing a new way for advertisers to purchase masthead ads. On Tuesday, the company said that it is experimenting with allowing advertisers to purchase the ads displayed at the top of its home feed through a cost per thousand (CPM) buying model, rather than the standard cost per day by country purchasing terms. [...]
In a study by MediaRadar, in 2018, YouTube saw a 51 percent ad renewal rate among brands, with an 11 percent increase in revenue year over year. Three brands, Samsung, Disney and Geico accounted for 15.5 percent of YouTubes ad revenue in 2018. The relatively high retention rate that YouTube has been able to keep [...]
It's known that video streaming services and social media platforms move quit a lot of traffic, and videos are moving slowly but surely to the front and center as the most popular form of online content. The spread of video content is being helped by being made more accessible by the widespread use of mobile [...]
YouTube announced that it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads have been designed for performance advertisers and feature call-to-action banners at the base of the video ads. There are two key attribution points that are changing: YouTube will now count an ‘Engagement’ whenever a user clicks or watches 10 [...]
In the near future, AdWord API users will have the ability to target, report and manage connected TV targeting for YouTube campaigns. On January 8, the AdWords API capabilities for TV targeting will become available. With the API, "ConnectedTV" will appear as a new platform name along side desktop, tablet and movile with an ID [...]
The top ten TrueView for Action ads in 2018 has been released by YouTube. Topping this list is Grammarly’s “Enhance Your Writing” 60-second spot. The focus on the year-end ad leaderboard was on the direct-response ad format, a shift from YouTube's normal annual list ranking the top trending video ads overall. The focus for YouTube on its [...]
In an announcement on Wednesday, YouTube revealed a new “ad pod” delivery experience that will show two skippable pre-roll or mid-roll ads — one right after the other. These ad pods are currently being tested on desktop only, and will soon roll out on mobile and connected TVs. This will create an ad experience that is [...]
A carousel for ads was spotted by some folks at SEMrush spotted for new movie trailers showing in Google search on Thursday The ad units (which have the "Ads" icon by them) features movie trailers hosted on YouTube in a carousel. The ads each have a thumbnail image from the trailer with the video length overlayed, the [...]
Even though YouTube implemented its own measures to prevent brands’ ads from appearing on or near objectionable content, The battle for brand safety on that popular video platform is quite a ways from being over. There is yet another tool in this struggle. Los Angeles-based social entertainment company Fullscreen is undertaking a new direction with the launch of its own brand [...]
YouTube made an announcement that it is changing the attribution criteria for TrueView for action video ads, which are designed for performance advertisers and feature call-to-action banners at the base of the video ads. The two key attributions points that are changing are: YouTube will now count an ‘Engagement’ whenever a user clicks or watches 10 seconds or [...]