YouTube made an announcement that it is changing the attribution criteria for TrueView for action video ads, which are designed for performance advertisers and feature call-to-action banners at the base of the video ads. The two key attributions points that are changing are: YouTube will now count an ‘Engagement’ whenever a user clicks or watches 10 seconds or [...]
In a quiet announcement, Youtube said that it has started cracking down on YouTube channels that take already-produced videos and re-uploading them to their channels. According to the video site, it has been seeing a serious issue with some channels producing "duplicative content." In response, it has removed these types of channels, allowing them to reapply [...]
YouTube rolled out new extensions and measurement capabilities for advertisers earlier this week. With these ad extensions, a variety of new actions will become available (e.g., app downloads, booking, movie showtimes). There will also be new brand lift metrics, including offline sales lift. One of the Google Measurement Partners that’s supporting the company’s new brand lift metrics is IRI. Brand lift [...]
Advertisers on YouTube will soon be getting new extensions options for their ads and enhanced brand lift measurement opportunities. Google keeps extending ad extensions to TrueView in-stream ads. It already offers location and form extensions for YouTube. Advertisers will have the ability to include actions like finding a movie time, downloading an app or booking a trip [...]
The number of subscribers YouTube is requiring for access to Channel Memberships to 50,000, which is a reversal from the 100,000 threshold, which was set in June. Originally called Sponsorships, the YouTube Channel Memberships program will let creators offer $4.99-per-month subscriptions to their channels. This lets paid subscribers have access to account badges, emojis, members-only posts [...]
On October 31, YouTube is retiring its Director onsite services and has even stopped accepting any new video ad production projects. The video creating service, which was launched in June 2015, was expanded to over 170 US cities in March of this year. Through the Director onsite program, companies who spent at least $350 on YouTube via Google AdWords would have [...]
More transparency is being built into the political ads and advertisers running campaigns on Google's ad networks. After updates were made to its political ad policies in May, which enforces new ID requirements for anyone purchasing political ads, the company is now sharing its first transparency report focusing solely on political ads, as well as a [...]
According to an announcement by Google, the company is getting serious about combating fake news and promoting news sources on YouTube, and specifically, YouTube search. The company said it is “committing $25M to a YouTube-specific investment” to target and work on these challenges. Not only that, Google is investing in both YouTube search results and its algorithm. [...]
Dan Shure, SEO consultant and podcast host, has noticed that there is a fairly large uptick in how many pre-roll and mid-roll ads are being served on YouTube videos that he watched over the last week. Shure had logged into his Google account, and noticed that YouTube delivered six different ads during a 17 minute video from [...]
There are new tools being introduced by Google in AdWords for YouTube that gives advertisers the ability to measure an test creative aspects of their video ads. The newly launched YouTube creative suite was announced this week at the Cannes Lions Festival, and involves four new tool sets: Experiments Video Creative Analytics YouTube Director Mix [...]