During SMX East, Daniel Wasiberg a Search Advocate at Google, announced a YouTube series that will help train users on how to get the most out of Google Search Console. You can find the series on the Google Webmasters YouTube channel at https://www.youtube.com/googlewebmasters/ The series will cover things ranging from the basics, including getting, verifications, [...]
There is a bill being making its rounds in the Senate that, if passed, would require large internet companies to disclose that their results are using "opaque algorithms" and offer consumers the option to see search or content that are non-personalized. This was reported by the Wall Street Journal (WSJ) and is called “The Filter [...]
A new Instant Review tool is being tested by YouTube in Google Ads that allows advertisers to reserve ad space on a 120 day-rolling window via an automated process with no minimum spend. The tool is being tested across a multitude of industries, which includes media and entertainment, consumer goods, politics, and food and beverage. [...]
Two new reports for Google Search Console have been announced by Google that help you understand how well your videos are performing in Google search and help you fix issues with your videos displaying in Google Search. For the first report, it is a new option found under the Performance report, within "Search Appearances" that [...]
Great content is bound to be found, but it's also important to be proactive about gaining the attention of your prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've worked hard to produce. In this [...]
On September 23, a brand new way to run video ad campaigns has been launched by YouTube. With the new Video Reach campaigns, it is now possible for advertisers to upload three different asset types in a single campaign - six-second bumper ads, skippable in-stream ads and non-skippable in-stream ads. Google is using its machine learning [...]
Google was spotted the other day testing a new video features titled in this video that displays a timeline of what happened in a specific video. This feature has now officially launched, being called key moments in videos. The following image shows this in action: Google said that this helps searchers quickly find content within videos. “When [...]
Google shows video results in its search results quite often. Google has a feature to show suggested clips, a method to jump you to the portion of the video that answers your specific query. It looks like now, Google is testing showing "in this video," which is a timeline that shows you what sections of [...]
Every day people watch over a billion hours of video content on YouTube. Almost one-third of the internet is on YouTube. To say your audience isn't on YouTube is just not true. Our three presenters will show why you need to at least try YouTube ads, and how you can find your target and connect [...]
Want your videos to rank higher on YouTube? YouTube considers a lot of factors when deciding how to serve up the most relevant, personalized videos to its users. In this video, we'll teach you how to understand the YouTube algorithm to ensure your next video reaches a wider audience. https://www.youtube.com/watch?v=Dx_AWKFU7PE