Google has launched Reach Planner, which is a new planning tool for video campaigns. Reach Planner in AdWords, which is currently in beta, is designed to help media planners and advertisers forecast the reach and and frequency of video campaigns on YouTube and the video partners on the Google Display Network. Reach Planner will provide unique reach data [...]
A complaint was filed with the Federal Trad Commission by a coalition of 23 consumer groups that charges Google owned YouTube with violating the Children's Online Privacy Protection Act (COPPA) by collecting personal data on children without the consent of parents. The Campaign for a Commercial-Free Childhood (CCFC) and the Center for Digital Democracy co-filed the complaint [...]
YouTube is updating its restrictions on gun-related content, prohibiting videos that are meant to sell firearms and firearm accessories or private sales, or offering instructions on building a firearm, ammunition, or firearm accessories. The following policies on content featuring firearms will go into effect next month. This was announced in a post on the YouTube Help Forum: The ban [...]
If YouTube is the red pill and other video platforms are the blue pill, Google usually chooses the red pill. But just how much of the Google Matrix is dominated by YouTube? In this episode of the popular Here's Why digital marketing video series, Stone Temple's Eric Enge reveals the findings of his study on [...]
Last week, when YouTube limited the amount of analytics in its demographic data report, it announced that it is giving creators three new metrics, which will help measure how videos perform. The site is also launching a redesigned reporting dashboard and will move YouTube Studio from out of beta, and to the default hub for creators. [...]
Even though YouTube removed a demographic data from creators recently, it is giving something back in return - an expanded list of features for creators who film live stream videos. Based on the information given in an announcement found on the YouTube blog, love streaming is going to include chat replay, automatic English captions, location tags, and IFTTT (If [...]
YouTube is limiting the amount of data it is showing creators with a brand new round of updates to its Demographic Data report. From this point going forward, creators won't be able to filter viewer demographics data by Translation Use or YouTube products - data from YouTube, YouTube Kids, and YouTube Gaming will now be [...]
Google has announced significant new changes to how it will monetize content on YouTube. This is coming after a series of updates the company implemented in response to repeated backlash from advertisers over the last year. Paul Muret, VP of display, video and analytics acknowledged in a blog post on Wednesday “2017 was a difficult year, with several issues [...]
Looking at the Alexa traffic rankings, YouTube is the second most visited site on the web, with the first being Google. Even with this information, there are a lot of digital marketers who are treating it like any other social media site. If you're looking for success, you need to understand that YouTube isn't about [...]
New filters are being added to Google's trends data, which now makes it possible to see search trends beyond web search Now, users can find real-time search trends on specific search tersm within YouTube, News and Image searches, along with Google Shopping. “We’re opening up more data to show what people in the world are [...]