Development

If you plan to succeed online and grow your business through online channels, you’re going to need development help. Whether you need a complex custom ecommerce website built from scratch, a simple themed WordPress site setup, or individual fixes, plug-ins, site maintenance, or coding assistance, Thrive’s experienced technical staff has you covered! We will work directly with your in-house technical team, collaborate with your current development contractors, or take on all development needs ourselves. Every situation is different. Thrive will work to make yours a success! Web Development.

Thrive at a Glance

Put simply, Thrive is the best profit-building partner you’ll ever have! We are experts in marketing, sales, business leadership, and business efficiency. When you’re ready to do more than just succeed, you need to Thrive!

YouTube Now Counts ‘Engagement’ For YouTube For Action Ads At 10 Seconds, Not 30

YouTube made an announcement that it is changing the attribution criteria for TrueView for action video ads, which are designed for performance advertisers and feature call-to-action banners at the base of the video ads. The two key attributions points that are changing are: YouTube will now count an ‘Engagement’ whenever a user clicks or watches 10 seconds or [...]

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YouTube Cracks Down On Duplicate Content Videos

In a quiet announcement, Youtube said that it has started cracking down on YouTube channels that take already-produced videos and re-uploading them to their channels.  According to the video site,  it has been seeing a serious issue with some channels producing "duplicative content."  In response, it has removed these types of channels, allowing them to reapply [...]

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IRI to Help Google Measure Offline Sales Impact Of YouTube Ads

YouTube rolled out new extensions and measurement capabilities for advertisers earlier this week.  With these ad extensions, a variety of new actions will become available (e.g., app downloads, booking, movie showtimes). There will also be new brand lift metrics, including offline sales lift. One of the Google Measurement Partners that’s supporting the company’s new brand lift metrics is IRI.  Brand lift [...]

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YouTube Rolls Out More Ad Extensions, Incremental Lift Measurement

Advertisers on YouTube will soon be getting new extensions options for their ads and enhanced brand lift measurement opportunities. Google keeps extending ad extensions to TrueView in-stream ads. It already offers location and form extensions for YouTube. Advertisers will have the ability to include actions like finding a movie time, downloading an app or booking a trip [...]

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YouTube Gives More Creators Option To Monetize Channels

The number of subscribers YouTube is requiring for access to Channel Memberships to 50,000, which is a reversal from the 100,000 threshold, which was set in June. Originally called Sponsorships, the YouTube Channel Memberships program will let creators offer $4.99-per-month subscriptions to their channels.  This lets paid subscribers have access to account badges, emojis, members-only posts [...]

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YouTube To End Director Onsite Services On October 31

On October 31, YouTube is retiring its Director onsite services and has even stopped accepting any new video ad production projects. The video creating service, which was launched in June 2015, was expanded to over 170 US cities in March of this year.  Through the Director onsite program, companies who spent at least $350 on YouTube via Google AdWords would have [...]

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Google’s Political Ad Transparency Report & Library Offers More Accountability Around Election Ads

More transparency is being built into the political ads and advertisers running campaigns on Google's ad networks.  After updates were made to its political ad policies in May, which enforces new ID requirements for anyone purchasing political ads, the company is now sharing its first transparency report focusing solely on political ads, as well as a [...]

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YouTube Aims To Display More Authoritative Search Results Around News Topics

  According to an announcement by Google, the company is getting serious about combating fake news and promoting news sources on YouTube, and specifically, YouTube search.  The company said it is “committing $25M to a YouTube-specific investment” to target and work on these challenges. Not only that, Google is investing in both YouTube search results and its algorithm. [...]

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Is YouTube Serving Up More Pre-Roll & Mid-Roll Video Ads?

Dan Shure, SEO consultant and podcast host, has noticed that there is a fairly large uptick in how many pre-roll and mid-roll ads are being served on YouTube videos that he watched over the last week. Shure had logged into his Google account, and noticed that YouTube delivered six different ads during a 17 minute video from [...]

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Soon Advertisers Will Have AdWords Tools To Test & Measure Creative Elements Of YouTube Video Ads

There are new tools being introduced by Google in AdWords for YouTube that gives advertisers the ability to measure an test creative aspects of their video ads.  The newly launched YouTube creative suite was announced this week at the Cannes Lions Festival, and involves four new tool sets: Experiments Video Creative Analytics YouTube Director Mix [...]

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