Every day people watch over a billion hours of video content on YouTube. Almost one-third of the internet is on YouTube. To say your audience isn't on YouTube is just not true. Our three presenters will show why you need to at least try YouTube ads, and how you can find your target and connect [...]
Want your videos to rank higher on YouTube? YouTube considers a lot of factors when deciding how to serve up the most relevant, personalized videos to its users. In this video, we'll teach you how to understand the YouTube algorithm to ensure your next video reaches a wider audience. https://www.youtube.com/watch?v=Dx_AWKFU7PE
Beginning September 2, YouTube is exact counts for public-facing subscriber numbers on channels with 1,000 or more followers is being phased out. This update will rollout through-out September across YouTube and the public YouTube API Service. The only way for creators to see their exact subscriber count is through YouTube and YouTube analytics. YouTube had [...]
Google is now opening up Google video partners inventory to TrueView for action ads. This is important because TrueView for action video ads a tailored specifically for performance advertisers with a call-to-action banner that appears during and after the video is displayed. Advertisers who have found success on YouTube using TrueView for action ads, this can [...]
Recently, Google began to inform YouTube users that Hangouts is being discontinued in 2019. This means that Google's Webmaster Hangouts will be affected as well. John Mueller of Google got the message at the same time. Google’s official Hangouts support page had a note appended to the top of the page alerting users that the service is [...]
There are two new rich media, interactive display ad formats that are being testing by Google Display & Video 360. Swirl The swirl display ad format uses 3D assets, utilizing the 3D/Swirl component in Google Web Designer. With a new editor coming to Poly (Google's 3D platform), marketers will be ble to edit and build [...]
A Bumper Machine tool has been launched by Google that helps video advertisers create six-second bumper ads from existing video ads that run 90-seconds or less. The tool, which is powered by machine learning, will identify well-structured moments in longer videos, and then convert those moments into a number of six-second video ads. The process [...]
In this video, you will see SEMrush's $10/day budget strategy for video ads and then show you how to set up your 1st video. You also learn the difference between a remarketing list & a video remarketing list and how a video remarketing list costs a fraction of your ‘normal’ remarketing. https://www.youtube.com/watch?v=srKZ3zAa14o
Now it’s time to create your video ad. For that, you need to write a script so that the message comes across and you say all the important things you need to say in your video ad. Here is the template for creating your 60-seconds video ad: Hook / Problem Quick Intro Solution / Proof [...]
YouTube videos are a great part of marketing for you business, and if you aren't already using the platform, you should really consider it. Researchers have found that a majority of consumers (81 percent) have been convinced to buy a product or service by watching a brand’s video. The latest State of Video Marketing Survey found that a [...]