There are new tools being introduced by Google in AdWords for YouTube that gives advertisers the ability to measure an test creative aspects of their video ads. The newly launched YouTube creative suite was announced this week at the Cannes Lions Festival, and involves four new tool sets: Experiments Video Creative Analytics YouTube Director Mix [...]
A few weeks back, there was an article that described step-by-step instructions on how to build up your YouTube presence. After Ann Smarty wrote the article, she decided that it was a good idea to expand upon her tips beyond the realm of just YouTube. Even the comments she received validated this thought. It isn't very surprising that [...]
Beginning today, May 22, YouTube is rolling out its YouTube Music platform, the site's new streaming music service. The announcement, this is a Premium ad-free version that'll cost $9.99 per month and include background listening and downloads. If you're going with the free version of YouTube Music, you'll have TrueView skippable ads as well as non-skippable [...]
Chain Lock Protect Locksmiths Forbidden You Safety The World Federation of Advertisers (WFA) has issued a manifesto, which is calling for brands to put their customers first when processing data. The WFA issued issued its plea on April 23, a little over a month before the compliance deadline for the General Data Protection Regulation (GDPR), a [...]
YouTube, after spending over a year trying to convince brands that it was addressing its brand safety problems, it seems that it is under fire once again for showing ads along side extremist content once again. In an investigation by CNN, it was discovered that ads from multiple brands and government agencies showed up on YouTube channels [...]
Google has launched Reach Planner, which is a new planning tool for video campaigns. Reach Planner in AdWords, which is currently in beta, is designed to help media planners and advertisers forecast the reach and and frequency of video campaigns on YouTube and the video partners on the Google Display Network. Reach Planner will provide unique reach data [...]
A complaint was filed with the Federal Trad Commission by a coalition of 23 consumer groups that charges Google owned YouTube with violating the Children's Online Privacy Protection Act (COPPA) by collecting personal data on children without the consent of parents. The Campaign for a Commercial-Free Childhood (CCFC) and the Center for Digital Democracy co-filed the complaint [...]
YouTube is updating its restrictions on gun-related content, prohibiting videos that are meant to sell firearms and firearm accessories or private sales, or offering instructions on building a firearm, ammunition, or firearm accessories. The following policies on content featuring firearms will go into effect next month. This was announced in a post on the YouTube Help Forum: The ban [...]
If YouTube is the red pill and other video platforms are the blue pill, Google usually chooses the red pill. But just how much of the Google Matrix is dominated by YouTube? In this episode of the popular Here's Why digital marketing video series, Stone Temple's Eric Enge reveals the findings of his study on [...]
Last week, when YouTube limited the amount of analytics in its demographic data report, it announced that it is giving creators three new metrics, which will help measure how videos perform. The site is also launching a redesigned reporting dashboard and will move YouTube Studio from out of beta, and to the default hub for creators. [...]