Recently, Google began to inform YouTube users that Hangouts is being discontinued in 2019. This means that Google's Webmaster Hangouts will be affected as well. John Mueller of Google got the message at the same time. Google’s official Hangouts support page had a note appended to the top of the page alerting users that the service is [...]
There are two new rich media, interactive display ad formats that are being testing by Google Display & Video 360. Swirl The swirl display ad format uses 3D assets, utilizing the 3D/Swirl component in Google Web Designer. With a new editor coming to Poly (Google's 3D platform), marketers will be ble to edit and build [...]
A Bumper Machine tool has been launched by Google that helps video advertisers create six-second bumper ads from existing video ads that run 90-seconds or less. The tool, which is powered by machine learning, will identify well-structured moments in longer videos, and then convert those moments into a number of six-second video ads. The process [...]
In this video, you will see SEMrush's $10/day budget strategy for video ads and then show you how to set up your 1st video. You also learn the difference between a remarketing list & a video remarketing list and how a video remarketing list costs a fraction of your ‘normal’ remarketing. https://www.youtube.com/watch?v=srKZ3zAa14o
Now it’s time to create your video ad. For that, you need to write a script so that the message comes across and you say all the important things you need to say in your video ad. Here is the template for creating your 60-seconds video ad: Hook / Problem Quick Intro Solution / Proof [...]
YouTube videos are a great part of marketing for you business, and if you aren't already using the platform, you should really consider it. Researchers have found that a majority of consumers (81 percent) have been convinced to buy a product or service by watching a brand’s video. The latest State of Video Marketing Survey found that a [...]
An update has been made to the penalty system for creators by YouTube who break content policies. Beginning on February 25, any creator who violates content rules will first receive a warning before getting a strike, and the offending content will be removed. There won't be any other penalty on the channel. According to YouTube, 94 percent [...]
YouTube is now testing a new way for advertisers to purchase masthead ads. On Tuesday, the company said that it is experimenting with allowing advertisers to purchase the ads displayed at the top of its home feed through a cost per thousand (CPM) buying model, rather than the standard cost per day by country purchasing terms. [...]
In a study by MediaRadar, in 2018, YouTube saw a 51 percent ad renewal rate among brands, with an 11 percent increase in revenue year over year. Three brands, Samsung, Disney and Geico accounted for 15.5 percent of YouTubes ad revenue in 2018. The relatively high retention rate that YouTube has been able to keep [...]
It's known that video streaming services and social media platforms move quit a lot of traffic, and videos are moving slowly but surely to the front and center as the most popular form of online content. The spread of video content is being helped by being made more accessible by the widespread use of mobile [...]