The top ten TrueView for Action ads in 2018 has been released by YouTube. Topping this list is Grammarly’s “Enhance Your Writing” 60-second spot. The focus on the year-end ad leaderboard was on the direct-response ad format, a shift from YouTube's normal annual list ranking the top trending video ads overall. The focus for YouTube on its [...]
In an announcement on Wednesday, YouTube revealed a new “ad pod” delivery experience that will show two skippable pre-roll or mid-roll ads — one right after the other. These ad pods are currently being tested on desktop only, and will soon roll out on mobile and connected TVs. This will create an ad experience that is [...]
A carousel for ads was spotted by some folks at SEMrush spotted for new movie trailers showing in Google search on Thursday The ad units (which have the "Ads" icon by them) features movie trailers hosted on YouTube in a carousel. The ads each have a thumbnail image from the trailer with the video length overlayed, the [...]
Even though YouTube implemented its own measures to prevent brands’ ads from appearing on or near objectionable content, The battle for brand safety on that popular video platform is quite a ways from being over. There is yet another tool in this struggle. Los Angeles-based social entertainment company Fullscreen is undertaking a new direction with the launch of its own brand [...]
YouTube made an announcement that it is changing the attribution criteria for TrueView for action video ads, which are designed for performance advertisers and feature call-to-action banners at the base of the video ads. The two key attributions points that are changing are: YouTube will now count an ‘Engagement’ whenever a user clicks or watches 10 seconds or [...]
In a quiet announcement, Youtube said that it has started cracking down on YouTube channels that take already-produced videos and re-uploading them to their channels. According to the video site, it has been seeing a serious issue with some channels producing "duplicative content." In response, it has removed these types of channels, allowing them to reapply [...]
YouTube rolled out new extensions and measurement capabilities for advertisers earlier this week. With these ad extensions, a variety of new actions will become available (e.g., app downloads, booking, movie showtimes). There will also be new brand lift metrics, including offline sales lift. One of the Google Measurement Partners that’s supporting the company’s new brand lift metrics is IRI. Brand lift [...]
Advertisers on YouTube will soon be getting new extensions options for their ads and enhanced brand lift measurement opportunities. Google keeps extending ad extensions to TrueView in-stream ads. It already offers location and form extensions for YouTube. Advertisers will have the ability to include actions like finding a movie time, downloading an app or booking a trip [...]
The number of subscribers YouTube is requiring for access to Channel Memberships to 50,000, which is a reversal from the 100,000 threshold, which was set in June. Originally called Sponsorships, the YouTube Channel Memberships program will let creators offer $4.99-per-month subscriptions to their channels. This lets paid subscribers have access to account badges, emojis, members-only posts [...]
On October 31, YouTube is retiring its Director onsite services and has even stopped accepting any new video ad production projects. The video creating service, which was launched in June 2015, was expanded to over 170 US cities in March of this year. Through the Director onsite program, companies who spent at least $350 on YouTube via Google AdWords would have [...]