What is the best way for a law firm to optimize a sales page to rank in search while still keeping it focused on client conversions?
By Scott Davenport | | Ranking
For a digital marketer handling the online presence of a law firm, it often feels like you are trapped in a tug-of-war. On one side, you have the search engine optimization (SEO) copywriter demanding hundreds of words stuffed with variations of “personal injury attorney” to get the page to rank on search engine results pages. […]