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Category: E-A-T

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Measuring E-A-T? – Whiteboard Friday

By Scott Davenport | October 21, 2022 | E-A-T,  Whiteboard Friday

One of the most important components of your business is the level of trust your users have in your brand expertise. Without that trust, you will not have customers, and in the end, no business to run. Google has been ambiguous about what E-A-T (expertise-authoritativeness-trustworthiness) actually is, and how it plays into your SERP rankings. […]

5 Things You Can Do Right Now to Improve Your EAT for Google

By Scott Davenport | June 7, 2021 | E-A-T,  Google

Google’s goal is making search results as useful and relevant as possible to searchers. We can take the Page Experience update that came from core web vitals as great example of a ranking signal. If your content isn’t the greatest and isn’t all that easy to use, you can expect it to slip further and […]

Talking Google E-A-T Implementation & Authority Signals

By Scott Davenport | October 21, 2020 | Authority,  E-A-T,  Google

In this Search Engine Journal video, Loren Baker will be talking with Lily Ray from Path Interactive about Google E-A-T, the implementation of authority signals on both on and off-site, as well as other things!