How often are you asked to influence people to click a button? Buy a product? Stay on a page? We like to think of ourselves as logical, yet 95% of our decisions are unconscious. Sarah shares how to weave cognitive psychology concepts into your digital experiences. Steal these persuasive triggers to boost engagement, conversions, leads, [...]
This video was live from #INBOUND18 HubSpot Co-Founder Brian Halligan's keynote speech.
Almost every other day, it seems that there is a new startup that claims it can cure the woes of digital advertising with blockchain — while doubters point to the technology’s limitations. To help sort out the VIP from the players, the Interactive Advertising Bureau (IAB) Tech Lab announced this week that its Blockchain Working Group [...]
Like a good student, many of the popular digital personal assistants, devices such as Google Assistant, Amazon Alexa, Siri, and Cortana, are getting better and better at answering our questions. But just how good are they, and why does it matter to search marketers? In this episode of the popular Here's Why digital marketing video [...]
Announced on Tuesday, Q&A platform, Quora, is expanding its advertising offerings with the launch of image ads. The new format is now available on mobile and desktop. Quora launched its self-serve ad platform out of beta about a year ago with text ads. According to the company, the amount of active advertisers has increased from 300 at launch [...]
Back in November 2017, Google My Business first announced the new dashboard that was going to be released. Now, Mike Blumenthal reports that the dashboard is now being slowly rolled out. Even though there are some folks who have had the ability to use the dashboard for a while now, Mike says that Google My Business is slowly rolling it out [...]
Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content – Whiteboard Friday
Are you using the same content, but on different domains? There's a tag for that. Using rel=canonical to communicate with Google that similar or identical content exists on multiple domains has a number of clever applications. You can cross-post content across several domains that you own, you can benefit from others republishing your own content, [...]
Consent "isn't going to work" for progmmatic or direct-sold advertising under the General Data Protection Regulation (GDPR). This is the conclusion of Johnny Ryan, who is the head of ecosystem at anti-ad-blocking solutions provider PageFair. Over the past two years, he tried to figure out how GDPR is supposed to work, given the current digital ad [...]
Why do we see what we do? What helps our brains perceive the world around us? What makes something poorly designed? Gestalt psychology helps us with all these questions and can be applied to anything from a website to a well designed logo.
If you haven't read about our re-brand, check it out here. As part of our 2017 re-branding efforts and niche market partnerships, we've rolled out a plethora of new tools and services to get you everything you need. If you're a small business, you'll want to pay particular attention, as many of our new tools [...]