Arnout Hellemans - Freelance SEO consultant talks about an automatic redirect based on the language Migrating websites is a hard task, so we’ve asked the industry pros to share their expertise. To migrate your site smoothly, you’ll need to pay attention to a lot of different things and remedy a lot of drawbacks. Small mistakes [...]
In a recent announcement made by Google, a new report has been added to help publishers learn more about how searchers are finding their site through the Google Discover feature. The company said it is “adding a new report in Google Search Console to share relevant statistics” regarding Google discover. For those unfamiliar with Google Discover, [...]
Are you planning to migrate your website to a different platform, location or domain over the coming months? If so, how confident are you that the move won’t result in any negative impact such as traffic or revenue loss? Whether you’re intending on moving from http to https SEO, changing CMS systems, moving servers or [...]
In 2018 Google seemed to be rewarding sites with depth and breadth of content more than ever. Does your site measure up? In this episode of the popular Here's Why digital marketing video series, Eric Enge explains why a user needs analysis can reveal content gaps that are hurting your SEO and show you how [...]
Last week, Google had released v1_1 of the Google Ads API. In order to use the newest API feaures, you have to update your client libraries. Here are some of the following key updates in v1_1. Asset Based Display Ads - If you run asset-based ads, like responsive display ads, you'll be able to use [...]
There is the question of how Google will make ad revenue from its smart speaker and smart display devices doesn't really have an answer (this goes for Amazon's devices as well). But now, it looks like there is an answer. Reuters discovered that Google is presenting Local-Services ads in voice search results for local queries. In the Reuters [...]
Pay per click advertising’s role in any company is to be a resource that earns money, not spend it. Despite this, there tends to be anxiety present between campaign managers and their boss, whether it be the client, the CEO or even the CFO of a company when they request funds for a new PPC [...]
In this SEMrush video on how to create reports that help keep the budget flowing, they will cover: How GA defines users and sessions, and what impact that has on reports, in particular to conversion and segmented data Get more bang for your buck, tips, and tricks on how to fully utilize the features available [...]
How often are you asked to influence people to click a button? Buy a product? Stay on a page? We like to think of ourselves as logical, yet 95% of our decisions are unconscious. Sarah shares how to weave cognitive psychology concepts into your digital experiences. Steal these persuasive triggers to boost engagement, conversions, leads, [...]
This video was live from #INBOUND18 HubSpot Co-Founder Brian Halligan's keynote speech.