Back in November 2017, Google My Business first announced the new dashboard that was going to be released. Now, Mike Blumenthal reports that the dashboard is now being slowly rolled out. Even though there are some folks who have had the ability to use the dashboard for a while now, Mike says that Google My Business is slowly rolling it out [...]
Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content – Whiteboard Friday
Are you using the same content, but on different domains? There's a tag for that. Using rel=canonical to communicate with Google that similar or identical content exists on multiple domains has a number of clever applications. You can cross-post content across several domains that you own, you can benefit from others republishing your own content, [...]
Consent "isn't going to work" for progmmatic or direct-sold advertising under the General Data Protection Regulation (GDPR). This is the conclusion of Johnny Ryan, who is the head of ecosystem at anti-ad-blocking solutions provider PageFair. Over the past two years, he tried to figure out how GDPR is supposed to work, given the current digital ad [...]
Why do we see what we do? What helps our brains perceive the world around us? What makes something poorly designed? Gestalt psychology helps us with all these questions and can be applied to anything from a website to a well designed logo.
If you haven't read about our re-brand, check it out here. As part of our 2017 re-branding efforts and niche market partnerships, we've rolled out a plethora of new tools and services to get you everything you need. If you're a small business, you'll want to pay particular attention, as many of our new tools [...]
It's been several months since we heard anything about the antitrust regulations in Europe and the case they had against Google for "abuse of market position" in shopping search, which is one of three active cases against the company. Now, it seems that Europe is ready to fine Google. Reuters reported the news based on discussions [...]
When it comes to ranking fluctuations, it can be a bit nerve wracking to be sure, but everybody has to deal with them. In this episode of Whiteboard Friday, Rand Fishkin discusses why ranking fluctuations happen, why it's important to stay cool during the dark times, and how to identify when you should actually worry. Ranking Fluctuations [...]
Facebook and Instagram are both owned by the parent company Facebook and can both help a business acquire local customers, except they do have some differences in strategies. Facebook ad targeting is a blessing for local businesses because it allows them to narrow down their audience targeting with a degree of specificity that was never [...]
David Bain and 3 experienced SEOs, in this episode: Fabrizio Ballarini, Steven van Vessum and Venchito Tampon. Live review of 3 websites, giving thoughts and tips.
How Social Selling is Changing Social Media Written by guest writer Patrick Foster Social media has always been a useful tool, but the advent of social selling has made it even more important to businesses. In the past, your social media accounts were one step removed from the money-making process, but not anymore. Now that [...]