Articles

Google App Update Contains AMP Feature And More

On May 27, Google has updated their app (at least for the iOS, but I’m assuming the Android version has been updated as well, but I don’t have access to an Android device) to feature some faster ways to access information through the app. What are the features that have been updated in the latest …

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How to Include Influencers in Your Content Strategy

What is an influencer?  According to Wikipedia, “influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.” But I think I prefer this …

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What Do Structured Snippets Mean To Your Page-Level Content Strategy?

Back in the early part of September, Google was noticed messing around with something behind the scenes.  Eventually, what was spotted looked like Knowledge Graph-drevn facts being pulled into a web page’s search results listing.  Now, as of September 22nd, Google finally made things official.  Structured snippets are now a part of Google Search. In a …

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How User Intent Will Forever Inform Successful Keyword Strategies

Google is quite the busy little bee it seems.  Within a  years time, Google will make changes not 20 times, not 50 times, but 500 to 600 times.  Also during that time, they will experiment with 10,000 changes during that same time period.  Man, that’s a lot of changes that Google is constantly dealing with. …

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Facebook’s Ad Network Challenge To Google Coming Next Week

We know that Facebook is pretty big.  So is Google.  But perhaps it’s true that we never expected to see Facebook rolling out a web-wide, cross-platform ad network that is set up to challenge the likes of the Google Display Network next week.  All this comes from the Wall Street Journal. This news was initially …

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