The legal landscape is constantly evolving. From emerging technologies like AI-powered legal research to shifting consumer expectations, the way people find and interact with legal services is changing rapidly. In this dynamic environment, staying ahead of the curve with your marketing strategy is no longer optional, it’s essential for success. This blog post will equip […]
Trends and hurdles are already taking shape for all PPC marketers in 2024. As we forge ahead into the new year, PPC marketers find themselves confronted with a multitude of obstacles that threaten to upend long-standing practices and strategies. Trends and hurdles are already taking shape for all PPC marketers in 2024. Changes in the […]
The landscape of marketing these days has undergone a seismic shift, with social media emerging as a powerful tool for businesses to connect with their target audiences. As a seasoned marketing professional with over a decade of experience, I’ve witnessed firsthand the transformative impact of social media marketing on brand awareness, lead generation, and customer […]
Although marketing is crucial for the growth of any business, many small businesses will end up facing tight marketing budgets and high customer acquisition costs. The average cost of acquiring a new customer can easily reach into the hundreds of dollars through traditional advertising channels. With businesses facing budget cuts or financial constraints, maintaining an […]
Social media has become an indispensable part of digital marketing in today’s highly interconnected world. Platforms like Instagram allow businesses to reach customers in a visually compelling way. With over 1 billion monthly active users, Instagram offers an unparalleled opportunity to connect with a massive global audience. This post will focus specifically on Instagram’s immense […]
Introducing a new Social Media Examiner video featuring Damian Papworth and Brooke Sellas on strategies for managing fixed costs and pricing for marketing agencies. Running a profitable marketing agency is tough, especially with economic fluctuations that are out of your control. Are fixed costs like rent, salaries, software subscriptions threatening your profit margins? Do you […]
In the ever-evolving realm of digital marketing, the magic lies not just in algorithms and analytics but in the understanding of human behavior. Michael Stelzner and Nancy Harhut, two seasoned marketing experts, unravel the secrets behind leveraging behavioral science for marketing success in an enlightening 50-minute video from Social Media Examiner, which you can find […]
Are you a niche marketer with dreams of expanding into a full-fledged marketing agency? Eager to gain insights into the nuances of hiring, explore diverse service models, and master the art of client acquisition? Your journey is about to get a valuable companion. In an interesting video from Social Media Examiner, delve into the experiences […]
As agencies look to do mAs agencies look to do more with less in today’s resource-constrained environment, leveraging AI tools can provide a competitive advantage. In this video from Social Media Examiner, Brooke Sellas and Cathy McPhillips discuss practical tactics to optimize your agency’s efficiency and effectiveness. They cover how to adapt your agency to […]
For those of you who have experienced them first hand, you know that event marketing can take up a lot of time, money and effort. But what happens after the decorations come down and the last glass is emptied? Most of the time, all the hard work that you put into those presentations, activities and […]