For their latest push regarding advertising, TikTok has launched a new Marketing Partner Program. "We’re proud to launch our Marketing Partner Program today with nearly 20 certified partners across various areas of expertise including campaign management, creative development, branded effects, and measurement." With the platform's announcement there are 20 certified partners that all have a variety [...]
Here is a HubSpot video where you will learn about both artificial intelligence and machine learning. This includes how exactly they are defined, as well as what distingushes them from the other, how to apply them, and how you can start talking about piloting artificial intelligence. This is the second HubSpot video in a five [...]
TikTok has launched TikTok For Business, a new platform housing all current and future marketing solutions from the social network. Advertisers can run ad campaigns, explore tools like Brand Scan (a new AR effect), and get schooled on all things TikTok within a new learning center. https://www.youtube.com/watch?v=Bvr9ZRukGTM
Join Brent Csutoras as he catches up with Purna Virji, discussing life, psychology in marketing, and Purna's session at SEJ eSummit from June 2. https://www.youtube.com/watch?v=Mhfo_jyGhAw
In a statement to Adweek a Facebook spokesperson confirmed the company is testing the email marketing tools. This was spotted by Meg Coffey. Apparently, the test is to be limited to a small number of small and midsized businesses Here’s the full statement: “We’re testing new email marketing tools with a small number of businesses to [...]
In this Search Engine Journal video, join Brent Csutoras as he catches up with Purna Virji, discussing life, psychology in marketing, and Purna's session at SEJ eSummit. https://www.youtube.com/watch?v=Mhfo_jyGhAw
In this free HubSpot Academy course, you'll learn an introduction to artificial intelligence and machine learning, including how they're defined, what distinguishes them from one another, how to apply them in marketing, and how to begin the conversation for piloting artificial intelligence. This video is the first part of a 5-episode series where Paul Roetzer, [...]
We as SEOs hold quite a bit of influence over how the world gets information. In these time, when businesses of all stripes are facing a level of uncertainty, and we are on the search for ways of helping. The skills we are using in this job can be our way of doing it. In [...]
Most of you have been using a personal profile on Facebook for years at this point. And it’s possible that some of you have even had your Business Page for years, too. But, let me ask you this, how often do you review your Page’s performance? More specifically, how often do you review the content [...]
Over the course of a month, our work as marketers have changed dramatically. In this episode of Whiteboard Friday, Rand Fishkin talks about a topic that's been in our minds lately - how do we do our jobs empathetically and effectively through something like the COVID-19 pandemic.