No matter how much experience you have leading a digital marketing department, you can always improve. In this episode of the popular Here's Why digital marketing video series, Mark Traphagen reveals the biggest needs for improvement in enterprise-level digital marketing.
Is Mark actually going to attempt a trust fall again? Will Eric catch him this time? You'll have to watch to find out! In the meantime, let's talk about why trust is essential to your SEO. In this episode of the popular Here's Why digital marketing video series, Eric Enge explains the importance of building [...]
When 2018 first started, Facebook Facebook switched up its algorithm in the attempt to "fix" the News Feed by promoting more posts from friends and family, and demoting content from media, brands and businesses. But because of this move, it ended up distancing brands from their followers on the platform by limiting exposure to organic content posted by [...]
A new hashtag search API was rolled out by Instagram on Wednesday that allows businesses to search for up to 30 hashtags within a seven-day period. The new hashtag search API replaces the hashtag search feature that is currently part of the Instagram Platform API. The old feature will cease to exist after December 11, 2018. The [...]
Google Maps is adding a “Follow” button to business listings that, when clicked, will send updates from the business to the user’s “For You” tab. New businesses will also have the ability to have their business listed via a Google My Business profile up to three months prior to their open date. Companies can [...]
In March 2017, Facebook began bet testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook. On October 19, company released Facebook Attribution out of beta to all advertisers. It also introduced a new “data-driven attribution model.” The Facebook Pixel powers the free tool and can report on campaigns across Facebook, Instagram, [...]
This episode of Marketing Scoop is a Сontent Marketing special where SEMrush will be looking at the latest digital marketing news as well as drilling down into a specific piece of content and discovering why it was a marketing success. Joining our host David Bain are 2 highly experienced digital marketing experts – one from [...]
Hundreds of U.S. businesses are hacked each month, such that more than 60 percent of American ventures lose so much data, money and time to cybercrime every year that they fold under the pressure. Yet, many businesses blow off cybersecurity efforts, believing that malware or leaked data will merely be a temporary setback not worth [...]
Facebook is expanding its Ad Breaks ad unit, which are 15 second in-stream video ads, to eligible publishers and creators in 21 more countries. The ad unit was first launched in August in the US, the UK, Ireland, New Zealand and Australia and gave publishers and creators a new way to monetize their content. The latest rollout [...]
Whether you’re a business owner trying to learn about marketing for your organization or someone who is new to the marketing career path, it’s important to find out the basics about marketing compliance. While this might seem a term that refers to just annoying red tape, it is actually an essential element of marketing in [...]