Facebook is adding the same Special Ad Category field that came out for Ad Managers in July to its Marketing API next month. This update is designed for marketers and developers running housing, employment and credit ads, which limits the set of targeting options to keep marketers from running discriminatory ad campaigns. “All developers that want [...]
Learn what strategies your business can leverage to be at the forefront of this change. These experts will share data from schema case studies, discuss strategies for implementation – especially for large-scale enterprise sites – along with digging into Microsoft’s latest voice search research. Learn how all verticals - tech, banks, auto, hotels and retailers [...]
Alex Ponomareva from SEMrush will host Sorav Jain, founder at echoVME, and Gavin Bell, founder at Blue Cliff Media who will provide you with an action plan for successful marketing through Facebook in 2019. Sorav Jain will share practical tips on how to create content that gets maximum engagement on social media. Then, Gavin Bell [...]
Here are five things you should think about when launching an influencer marketing campaign, presented by Search Engine Journal: https://www.youtube.com/watch?v=65p6IInxm6g
On Tuesday, Facebook made an announcement that it made ranking updates to its News Feed algorithm. The aim of these updates is to reduce posts that contain exaggerated or sensational health claims, as well as posts that promote or attempt to sell products or services based on health-related claims. “We know that people don’t like [...]
If SEO analysis was sufficient to obtain proper competitive intelligence, this webinar would never happen. To cover various ways how companies may hack their competitors' strategies and gain market advantage, SEMrush invited Bill Hunt, a brilliant mind of global digital & search marketing strategy. He will highlight some techniques that digital marketers and business owners [...]
Do you run a blog that covers the topic of marketing? Have you struggled to gain traction and drive hundreds or thousands of regular readers? If so, you need to listen to this episode of Marketing Scoop! Joining us for the final episode of season 2 is Ian Cleary, Founder of marketing services firm RazorSocial, [...]
A new marketing research program called Study from Facebook has been rolled out by Facebook that involves users downloading an app to collect data from their phone. According to the company, the information it collects will go toward product development initiatives. “Market research helps companies build better products for people. We believe this work is [...]
What is market maturity and how do you estimate where on the cycle your company/product/service is? Marketing challenges for companies depending on where they are in the cycle How does search behavior change with the maturity of the market How does content requirement and content expectations from the users change with the cycle How to [...]
On Tuesday, Facebook introduced several new Video Creation Kit features. One of the features includes a tool that automatically creates multiple versions of a video with a different aspect ratio. Video advertisers will even get access to new templates, more font options, seasonal stickers, as well as a feature to save works in progress. Facebook [...]