Machine learning in AdWords is, believe it or not, the future. But is Dynamic Search Ads? Maybe, maybe not, depending on who you ask. There is a column were Daniel Gilbert talks about Dynamic Search Ads (DSAs), which is something for people who are generally new to paid search. Daniel will share some caveats with us: When [...]
On Tuesday, Sendwithus announced the launch of Dyspatch, which is an enterprise-level, cloud-based and GDPR-compliant email content management system (CMS) for transactional emails.So what is Dyspatch? It is a CMS platform for email that manages workflow, such as building, editing and commenting from a variety of stakeholders. Once the email is ready to be deployed, it's “exposed via our API,” [...]
New features are being added by Facebook to its A/B split-testing feature for advertisers and making it available from within the Quick Creation workflow. The A/B ad-testing option was originally available in the Facebook Ads Manager's Guided Creation workflow screen. This update ads the split-testing option to Facebook's Quick Creation flow where advertisers can create ads in bulk. With [...]
If a successful AdWords campaign was a house, search volume would be the foundation. If you're bidding on a keyword that gets 10,000 searches every month, and you have a 5 percent CTR, a 10 percent conversion rate and a 20 percent close rate, you should be able to get about 10 sales a month [...]
For small companies, online reviews are incredibly important. They can make or break the company, which is why their marketers have to constantly watch them. Objection.co, an LA-based startup is out with a chatbot and service that helps pinpoint the reasons that Yelp, Google+ and Facebook might take down a bad review. CEO Curtis Boyd [...]
In a major announcement last month by Twitter last month left a number of social media managers facepalming. In a move to help combat the onslaught of spam and bot activity, Twitter said that it wouldn't permit simultaneous tweets across multiple accounts containing identical content. “One of the most common spam violations we see is the use [...]
Thanks to Foodbot, Eric always gets his soup just the way he likes it. Are your customers and prospects getting marketing messages that they will not only like, but remember, engage with, and act on? In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen explains how more and [...]
Earlier this week, an Amazon venture fund ponied up money for smart thermostat maker Ecobee. The e-commerce giant announced that their second biggest purchase after Whole Foods is the acquisition of Ring, a video doorbell/smart home vendor. In December, Amazon bought out home security vendor Blink. What’s going on here? [Read the full article on MarTech Today.] Source - Barry Levine
Mark insists on having different conversations on different devices, and it's driving Eric nuts! But it's true that each of your marketing audiences may have their own preferences for viewing your content. In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen shares recent research that shows people prefer [...]
When it comes to advice for tech marketers, it rarely covers the words they should be using. It's not really that shocking in a business that takes perverse pride in all the jargon, acronyms and quirky branding. Brent Sleeper, in an article he wrote about how language and content of great onboarding emails, brings his inner [...]