An update has been made to the penalty system for creators by YouTube who break content policies. Beginning on February 25, any creator who violates content rules will first receive a warning before getting a strike, and the offending content will be removed. There won't be any other penalty on the channel. According to YouTube, 94 percent [...]
On Thursday, Facebook announced that it will soon begin letting Pages participate within Groups. Something else that was introduced by the company are new posting and comment management tools for Group admins. Facebook Page accounts will be able to participate on Group Pages in the coming weeks, which is something Page owners haven't been able to previously. One [...]
A new layer of ad targeting is being added by Facebook with the introduction of household income by U.S. ZIP code. With this feature, advertisers will be able to target ads to US Facebook users based on the average income levels in the ZIP code in which they say they live. This new ad targeting feature [...]
Podcasts are growing at a rate of knots, with nearly 68 million Americans listening to podcasts on a monthly basis – that’s nearly one in four people across the country! If you’ve started a podcast, or you’ve considered starting a podcast, then one thing that you definitely need to think about is how to market [...]
Screenshot of Instagram’s new feature shared by Matt McGee. A new feature has been rolled out by Instagram that allows iOS users who are managing multiple accounts to share a post across two or more of the accounts under their management. “We are rolling out this feature to provide a better experience for [...]
Marketing Scoop Episode 2.13 is the first episode of 2019, looking at SEO, and specifically SEO testing – looking into what SEO split-testing is, specific examples of what you should be testing and how SEO testing interplays with CRO. Special guests: There are two guests joining our regular hosts David & Judith… Founder and CEO [...]
On Tuesday, January 8, MoPub announced that it's partnering with Pixalate and DoubleVerify to help reduce invalid traffic (IVT) and in-app ad fraud on the Twitter-owned mobile ad exchange. Pixalate and DoubleVerify are accredited by the Media Rating Council (MRC) as mobile IVT-management vendors. We've seen how investment in mobile advertisement has really taken off, but because [...]
It's not all that far fetched to say that Facebook has quite a year. The social media company received quite the barrage of criticism for how it handled user data and unsecured platforms. This month, the New York Times reported it gave Apple, Microsoft, Amazon and other companies “far greater” access to user data than what it previously [...]
No matter how much experience you have leading a digital marketing department, you can always improve. In this episode of the popular Here's Why digital marketing video series, Mark Traphagen reveals the biggest needs for improvement in enterprise-level digital marketing.
Is Mark actually going to attempt a trust fall again? Will Eric catch him this time? You'll have to watch to find out! In the meantime, let's talk about why trust is essential to your SEO. In this episode of the popular Here's Why digital marketing video series, Eric Enge explains the importance of building [...]