Last December, Twitter announced that it would be deprecating access for app developers to its site stream, user stream and some direct messaging features. This week, updates have been rolling out this week, which impacts functionality of apps like Twitterific and Tweetbot. According to MacRumors.com reports, Twitter timelines, now without the ability to connect to streams in real [...]
It's been predicted that over half of US homes will have a smart speaker within four years, and marketers have begun strategizing about the best way to proceed. There is a recent Digitas study, a marketing agency, that addresses some ways in which brands will be able to adapt to a voice-controlled world. But one finding [...]
Swrve, a marketing platform, has released version 3.0 of its platform, which includes new key features, which are "payload" targeting and triggering. Other campaign tools, only address the “outer shell” of an event, such as a search for a flight on a particular travel company’s app. Swrve says, that for the first time, it is [...]
SMPTE, the standards body for entertainment technology, recently issued two new standards that will support online content and ads synchronized between multiple screens. Not only that, these standards could possibly make it easier for marketers to track where their programs or ads appear, such as on television, over-the-top (OTT) TV, websites, apps or the like. [...]
Google made an announcement last week about a variety of new AI offerings, and one of the most notable ones was the alpha release of the new Contact Center AI. Contact Center AI, which is based on the Dialogflow development suite for conversational agents, which was launched last fall, offers a voice bot Virtual Agent who answers a [...]
Artificial intelligence is being added to digital marking and ad platforms at a crazy rate, providing insights and campaign management once goals are set. With this current path, it's possible that these campaigns will become the equivalent of the self-driving car. Just let it know where you want it to go, and it'll do it [...]
Due to all the new requirements in regards to user content in light of the the General Data Privacy Regulation (GDPR) and the new California privacy law, it wouldn't be surprising to think that the recently emerged consent management platforms would have landed in every sizable company’s toolbox. But according to a new report on the adoption of privacy technologies from [...]
Clinch, which provides a platform for generating data-driven variations of interactive media, announced this week it has added functionality that lets advertisers dynamically create a variety of video/carousel ads for Instagram Stories. According to the company, this is the first tool of its kind. The New York City-headquartered company offers marketers tools for developing dynamic [...]
Advertisers have been given more creative tools for building Facebook ads right from their phones via the Ads Manager ads. From a mobile device, brands can now include text overlays, stickers, logos or color filters when creating ads. There is even an image cropper and a text policy checker that alerts the advertiser if the [...]
In their ongoing mission to improve the health of the platform, the Twitter says that it is removing locked accounts from follower counts globally this week. The company's current policy is to lock an account any time it detects unusual behavior, like tweeting out large numbers of unsolicited replies or mentions, sharing misleading links, or if an account [...]