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Marketing

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The Four Differences Between B2C and B2B Marketing You Should Know

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Working in the digital marketing world, you’re familiar with the B2B and B2C business types. But, you may not be as familiar with the difference in the marketing strategies between the two types. Most of the time, B2B marketing focuses on logical process-driven purchasing decisions, while B2C marketing focuses on emotion-driven purchasing decisions. These descriptions …

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The Benefits Of Video Marketing That Demands Your Attention

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We’ve heard the saying that a picture is worth a thousand words, but what if we start talking about video? In that case, we should multiply that by a thousand. This is the basis of video marketing. Video marketing is a powerful and effective form of marketing that can engage your audience. Once you’ve seen …

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Increase Sales Online With These Best Practices For Ecommerce Advertising

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When running an online store, you have to deal with a number of different things. You have to deal with website management, order fulfillment, inventory management, content creation, vendor management, hiring, and so much more.  No matter how much experience you have in ecommerce, new customer acquisition will always be your main focus, and one …

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What Are The Biggest Priorities For Your First Week As A New Marketing Manager?

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Starting a new job is always scary and tricky to do. And starting off in a new position, such as a new marketing manager. is even more harrowing, as you try to understand everything that the new job entails. Trepidation and excitement are on the top of your mind because you are in a whole …

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Best YouTube Marketing Strategy For Small Businesses

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A number of businesses out there utilize YouTube for their marketing needs. Since YouTube is quite popular, there’s a great chance that a good portion of your audience is already on YouTube. Not only will you find that audience on YouTube, the video platform will help improve your SEO and overall brand performance. With YouTube, …

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15 Useful Digital Marketing Tools When You Have No Team

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Are you just getting started out in your business? Are you a small business who can’t afford a marketing team, or somebody who hasn’t been able to assemble one yet? This can make marketing a lot more difficult because not only do you have to run the entire business, but you have to have to …

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How to Sell a Product or Service in 3 Easy Steps

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Sometimes, selling products or services that you provide can be challenging, but with proper execution, and strong marketing capabilities, you can increase customer and client interaction, generating a strong sense of loyalty from them. In this video, LYFE Marketing will be going over the three steps you need to follow to sell a product or …

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Do You Need Some Great Marketing Ideas To Help Your Business Grow?

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Are you struggling with marketing your business? Do you need some great ideas that will help see your business grow? Good marketing strategy ideas can help you discover areas that are affected by organizational growth. Basically, these ideas can help create a plan that will cater to the needs of your customers. OF course, if …

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