Experiential marketing is on the rise as brands look to connect with consumers in more meaningful and memorable ways. But what exactly is experiential marketing, and how can you create campaigns that deliver great experiences? In this blog post, we’ll look at an insightful video from Social Media Examiner that explores experiential marketing from the …

Creating Memorable Experiences: A Deep Dive into Experiential Marketing Read More »

Do you want to start your own marketing agency? Do you dream of leaving your 9-5 job behind and being your own boss? If so, you’re not alone. Many marketers make the leap to agency ownership every year. But where do you start and what skills do you need? In this post, I sshare be …

How to Start Your Own Marketing Agency – Lessons from an Agency Owner Read More »

The holiday season is the most wonderful time of the year for retailers. With festive decorations, joyful music, and a festive spirit in the air, it’s also the season for irresistible offers and promotions. According to the National Retail Federation, holiday sales increased 8.5% in 2021 to over $886 billion. This makes the holiday season …

Creating Irresistible Holiday Offers: Strategies for Success Read More »

Marketing activities can feel like a never-ending to-do list. There’s always one more ad to run, one more email to send, or one more content piece to create. But how do you know when enough is enough? At what point should you stop certain marketing tactics and try something new? In this post, we’ll look …

Time to Pivot? How to Know When Your Marketing Isn’t Working Read More »

Generative AI is quickly becoming an essential tool for marketers. According to new research from LocaliQ, many businesses are already utilizing these advanced technologies to enhance their marketing strategies. The infographic below highlights some key stats on the growing use of generative AI in marketing, including how many companies are leveraging these tools, what they …

How Generative AI Is Being Used To Transform Marketing Personalization Read More »

The holiday season is the most lucrative time of the year for many businesses. With consumers ready to spend, it’s prime time to run special holiday marketing campaigns aimed at driving sales. However, many companies put significant time and money into holiday campaigns without measuring performance. It’s critical to track the success of your holiday …

How to Measure the Success of Your Holiday Marketing Campaigns Read More »

B2B marketing is often viewed as purely analytical – all about the data, metrics, and ROI. The dominant narrative paints B2B buyers as rational decision makers who make choices based solely on hard facts and figures. However, an emerging body of research points to a contradictory example: the immense importance of human connection in B2B …

The Importance of Human Connection in B2B Marketing Read More »

Marketing is constantly evolving. With new technologies and platforms emerging all the time, it can be challenging to keep up. In this video from Social Media Examiner, founder Michael Stelzner provides valuable perspective on navigating disruption in the marketing industry. Stelzner has seen a lot of change throughout his career. As the head of one …

Navigating Marketing’s Turbulent Waters: Insights from Social Media Examiner’s Michael Stelzner Read More »

Standing out is no easy feat these days. Businesses are all fighting for the same customer attention in an increasingly crowded digital landscape. Social media feeds are saturated with competing content. Search results prioritize only the top ranking brands. So how can you ensure your messages resonate amid all the noise? Expanding your reach to …

The Power of Partnerships: How Collaborations Expand Your Reach Read More »