Hundreds of U.S. businesses are hacked each month, such that more than 60 percent of American ventures lose so much data, money and time to cybercrime every year that they fold under the pressure. Yet, many businesses blow off cybersecurity efforts, believing that malware or leaked data will merely be a temporary setback not worth [...]
Facebook is expanding its Ad Breaks ad unit, which are 15 second in-stream video ads, to eligible publishers and creators in 21 more countries. The ad unit was first launched in August in the US, the UK, Ireland, New Zealand and Australia and gave publishers and creators a new way to monetize their content. The latest rollout [...]
Whether you’re a business owner trying to learn about marketing for your organization or someone who is new to the marketing career path, it’s important to find out the basics about marketing compliance. While this might seem a term that refers to just annoying red tape, it is actually an essential element of marketing in [...]
Marketing is easily among the most important endeavors for your business, but it is likely one you understand the least. Marketing changes fast, and unless you are closely affiliated with a large and powerful marketing department or firm, you probably don’t have time to track the latest trends. However, if your marketing campaign is even [...]
Facebook will launch a pilot program to give US political candidates and staff, as well as staff members and representatives from federal and state political party committees, more tools to secure their Pages. Security options will include two-factor authorization and a monitoring process to block potential hacking threats. Campaign marketers and staff will have new [...]
Twitter is making it easier for users to find live broadcasts from the accounts they follow, while also giving advertisers running in-stream video ad campaigns prime real estate by pushing video content to a prominent spot on the app. Twitter, who made the announcement yesterday, said it would put livestreams from followed accounts atop a [...]
The holidays will be here before you know it. Now is the time to start thinking about how to integrate your holiday campaigns into your social media schedule. Hear from experts (Kendall Bird, Mike Allton, Stephanie Liu) on what they've found works best on social media during the holiday season and how you can be [...]
The topic of IBM Global Product Marketing Leader for IBM Watson Michael Trapani will tackle at our MarTech Conference in Boston in early October is “How AI will let us be marketers again.” Artificial Intelligence (AI) can now tackle all the dreary and impossibly tasks that will allow marketers to get back to the fun stuff, such as [...]
An Ad Archive API is being launched by Facebook for US researchers and publishers that will allow them to analyze political and issue-based ads that run on the platform. This Ad Archive API was announced in May and is now being rolled out to a limited group of US publishers, academics and researchers before Facebook [...]
To stay on top of your digital game, you have to keep track of what’s going on in search - be it organic or paid. Google rolls out new features and updates on a daily basis. And to benefit from all the freshest tweaks and have the first-mover advantage, you have to know they exist. [...]