A Bumper Machine tool has been launched by Google that helps video advertisers create six-second bumper ads from existing video ads that run 90-seconds or less. The tool, which is powered by machine learning, will identify well-structured moments in longer videos, and then convert those moments into a number of six-second video ads. The process [...]
First thing to keep in mind is that you only have 150 characters available, so in these 150 characters, including spaces, you need to condense all your business information, all your brand positioning, and all the benefits you offer with your products. So it is essential that you plan well and you add some symbols [...]
A series of new tools is being rolled out by Facebook that is aimed at small and mid-sized businesses: An Automated Ads platformA video editing features Appointment booking capabilities “With over 90 million small businesses on Facebook, we’re proud to play a role in helping business of all sizes grow and create jobs,” said Facebook. [...]
They've already built the audience you want to reach. So working with influencers is one of the only shortcuts in digital marketing. But where to start? And how to avoid this being another place where you spend your budget without measurable ROI? John Rampton has built and run IM programs that drive measurable results. And [...]
Stop playing around the old-school affiliate marketing methods in 2019. This webinar will teach you proven and tested 9 affiliate marketing principles which helped our guest speaker, Kulwant Nagi (Founder of BloggingCage.com) generate over $450,000 in the last 4 years. https://youtu.be/0-Ziirr7f9E
Advertisers on Facebook who promote housing, employment or credit offers won't be able to target ads by age, gender or ZIP code any longer. This new ad policy applies to advertisers that target US users on Facebook, Instagram and Messenger. On Tuesday, the company said that it will be launching a tool for users to search and [...]
Doug Brodman. Image: Twitter Doug Brodman has been hired by Twitter as its US agency development director. For the last five years, Brodman had been with Google's US agency team With this new role at Twitter, Brodman will be leading the team that works with the big holding companies and their agencies to [...]
On Tuesday,Facebook introduced Showcase, a new "premium" video advertising program. The company bundled three of its existing ad products into one: In-Stream Reserve In-Stream Reserve Categories Sponsorships The point behind positioning Showcase as a premium video advertising program is to help advertisers reach younger audiences. Even though the ad products found in Showcase aren't anything new, [...]
An update has been made to the penalty system for creators by YouTube who break content policies. Beginning on February 25, any creator who violates content rules will first receive a warning before getting a strike, and the offending content will be removed. There won't be any other penalty on the channel. According to YouTube, 94 percent [...]
On Thursday, Facebook announced that it will soon begin letting Pages participate within Groups. Something else that was introduced by the company are new posting and comment management tools for Group admins. Facebook Page accounts will be able to participate on Group Pages in the coming weeks, which is something Page owners haven't been able to previously. One [...]