Do you have staff that work in multiple locations? Do you wonder how you can handle workflows or create a culture that keeps your team feeling connected? Managing a remote marketing agency team can be a complex puzzle to solve. In our journey to uncover the secrets of success in this digital age, we’ve turned […]

With over 383 million daily active users, Snapchat has become a social media powerhouse that no brand can afford to ignore. But how exactly can Snapchat benefit your B2B or B2C marketing strategy? In this informative infographic from the team at Brafton, you’ll discover 13 surprising ways Snapchat can help you boost brand awareness, drive […]

Experiential marketing is on the rise as brands look to connect with consumers in more meaningful and memorable ways. But what exactly is experiential marketing, and how can you create campaigns that deliver great experiences? In this blog post, we’ll look at an insightful video from Social Media Examiner that explores experiential marketing from the […]

Do you want to start your own marketing agency? Do you dream of leaving your 9-5 job behind and being your own boss? If so, you’re not alone. Many marketers make the leap to agency ownership every year. But where do you start and what skills do you need? In this post, I sshare be […]

The holiday season is the most wonderful time of the year for retailers. With festive decorations, joyful music, and a festive spirit in the air, it’s also the season for irresistible offers and promotions. According to the National Retail Federation, holiday sales increased 8.5% in 2021 to over $886 billion. This makes the holiday season […]

Marketing activities can feel like a never-ending to-do list. There’s always one more ad to run, one more email to send, or one more content piece to create. But how do you know when enough is enough? At what point should you stop certain marketing tactics and try something new? In this post, we’ll look […]

Generative AI is quickly becoming an essential tool for marketers. According to new research from LocaliQ, many businesses are already utilizing these advanced technologies to enhance their marketing strategies. The infographic below highlights some key stats on the growing use of generative AI in marketing, including how many companies are leveraging these tools, what they […]

The holiday season is the most lucrative time of the year for many businesses. With consumers ready to spend, it’s prime time to run special holiday marketing campaigns aimed at driving sales. However, many companies put significant time and money into holiday campaigns without measuring performance. It’s critical to track the success of your holiday […]

B2B marketing is often viewed as purely analytical – all about the data, metrics, and ROI. The dominant narrative paints B2B buyers as rational decision makers who make choices based solely on hard facts and figures. However, an emerging body of research points to a contradictory example: the immense importance of human connection in B2B […]