Marketing Automation (Category) | Thrive Business Marketing

Category: Marketing Automation

PPC Automation Layering – Taking Control in an Automated World

By Scott Davenport | March 8, 2024 | Automation, Google Ads, Marketing Automation, PPC

As we watch digital marketing continually transformation every day, Pay-Per-Click (PPC) advertising has solidified itself as a critical tool for businesses. PPC campaigns allow advertisers to target their ideal customers across search engines, social media platforms, and various websites, while only paying a fee when their ad is clicked. This ability to reach the right […]

Marketing Magic: How Automation Can Supercharge Your Strategy

By Scott Davenport | September 28, 2023 | Automation, Marketing Automation

In today’s digital landscape, being able to stay ahead in the world of business demands more than just a strong online presence. It requires a strategic approach that optimizes your marketing efforts while saving you time and resources. This is where marketing automation comes into play. What is Marketing Automation? At its core, marketing automation […]

Everyday Automation For Marketers

By Scott Davenport | October 6, 2022 | Automation, Marketing Automation

You’ve heard the phrase, “Anything you can do, I can do better,” right? In marketing, there are certainly things that can be done by a human that will be successful. But sometimes, it takes more than just a regular human to do things better. Sometimes we need a little automation through programming expertise. In this […]

How To Embrace Automation And Get More Done

By Scott Davenport | September 19, 2022 | Automation, Marketing Automation

I’m sure you’ve heard about the dangers of automating tasks. The more automation you do, the more tasks are out of the hands of an actual person. But these days, it’s actually not as bad as you might think. It can actually help you do some of the tasks that take too long or are […]

The Benefits Of Marketing Automation Technology

By Scott Davenport | June 20, 2022 | Automation, Marketing Automation

For years now, we’ve seen marketing automation technology become more prominent in the marketing industry. Is it a smart idea to continue including it in our marketing processes, or should we back off? Dive in to learn more about marketing automation technology’s advantages and disadvantages, why the human touch remains indispensable, and tips on combining […]

New Report Looks at How Small Businesses Approach Automation (Infographic)

By Scott Davenport | September 20, 2021 | Automation, Infographic, Infographics, Marketing Automation, Small Business, SMB

Automation and technological solutions have been used more and more recently to undertake a variety of different day-to-day functions. Because of the current state of technology, it’s clear that soon, more things will be taken care of by machines. This means that we won’t have to worry about dealing with repetitive tasks anymore, there isn’t […]

PPC Automation, Human Input & Follow Through Is The Secret?

By Scott Davenport | April 2, 2021 | Automation, Marketing Automation, PPC

Over the years, SEM has grown, changed and evolved to become what it is today – a major SEO feature that connects to every facet of an account and campaign. To some advertisers, automation can be scary because they fear that it will take away a certain level of control. Some just want to be […]

LinkedIn Sales Navigator Adds Features To Streamline Workflows

By Scott Davenport | February 12, 2020 | LinkedIn, Marketing Automation, Marketing Tools

On February 12, LinkedIn rolled out a number of features for Sales Navigator, which will make it easier to add leads from sales prospects to Salesforce, share content within a Sales Navigator account, get alerts when a company account shows signs of growth, and more. Users of Salesforce can now add contacts to their Salesforce […]

GetResponse Adds New Webinar Features, Integrations With E-Commerce, Online Payment And Facebook Ads

By Scott Davenport | June 28, 2019 | Analytics, E-commerce, Email Marketing, Marketing Automation, Marketing Tools, Social Media Marketing

Inbound and outbound marketing platform, GetResponse, announced expanded capabilities, including webinar support, e-commerce solutions, a new online payment gateway and Facebook advertising integrations. The webinar capabilities include a new design that supports audio and video for HD streaming, live chat functionalities, Q&A management, recorder templates, Facebook and YouTube live streaming. Not only that, users also […]

Good Riddance To Social Media Mass Production

By Scott Davenport | September 5, 2018 | Content & Writing, Facebook, Marketing Automation, Marketing Tools, Social Media Marketing, Twitter

Saving social media marketing is something that deserves all of our attention. Back in March, Mark Traphagen wrote here on Marketing Land talking about how social media marketing is in near-crisis mode. Mark says that only the adoption of mature, time-proven, sustainable marketing methods can save it, and that it’s worth the effort. Now, he wants to address one […]