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You’ve heard the phrase, “Anything you can do, I can do better,” right? In marketing, there are certainly things that can be done by a human that will be successful. But sometimes, it takes more than just a regular human to do things better. Sometimes we need a little automation through programming expertise. In this …
I’m sure you’ve heard about the dangers of automating tasks. The more automation you do, the more tasks are out of the hands of an actual person. But these days, it’s actually not as bad as you might think. It can actually help you do some of the tasks that take too long or are …
For years now, we’ve seen marketing automation technology become more prominent in the marketing industry. Is it a smart idea to continue including it in our marketing processes, or should we back off? Dive in to learn more about marketing automation technology’s advantages and disadvantages, why the human touch remains indispensable, and tips on combining …
Automation and technological solutions have been used more and more recently to undertake a variety of different day-to-day functions. Because of the current state of technology, it’s clear that soon, more things will be taken care of by machines. This means that we won’t have to worry about dealing with repetitive tasks anymore, there isn’t …
New Report Looks at How Small Businesses Approach Automation (Infographic) Read More »
Over the years, SEM has grown, changed and evolved to become what it is today – a major SEO feature that connects to every facet of an account and campaign. To some advertisers, automation can be scary because they fear that it will take away a certain level of control. Some just want to be …
PPC Automation, Human Input & Follow Through Is The Secret? Read More »
On February 12, LinkedIn rolled out a number of features for Sales Navigator, which will make it easier to add leads from sales prospects to Salesforce, share content within a Sales Navigator account, get alerts when a company account shows signs of growth, and more. Users of Salesforce can now add contacts to their Salesforce …
LinkedIn Sales Navigator Adds Features To Streamline Workflows Read More »
Inbound and outbound marketing platform, GetResponse, announced expanded capabilities, including webinar support, e-commerce solutions, a new online payment gateway and Facebook advertising integrations. The webinar capabilities include a new design that supports audio and video for HD streaming, live chat functionalities, Q&A management, recorder templates, Facebook and YouTube live streaming. Not only that, users also …
Saving social media marketing is something that deserves all of our attention. Back in March, Mark Traphagen wrote here on Marketing Land talking about how social media marketing is in near-crisis mode. Mark says that only the adoption of mature, time-proven, sustainable marketing methods can save it, and that it’s worth the effort. Now, he wants to address one …
Podcasting has been becoming more and more popular lately, and because of that, advertisers have begun really noticing this. In a survey from Nielsen Fanlinks released last quarter shows that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017. This is a 23 percent increase over that …
Podcasting Continues Its Meteoric Rise, Creating More Opportunities For Marketers Read More »
Although there is always going to be a lot of hubub over new technologies, the marketing automation platforms workhorse will keep trucking along, doing their jobs. In “Marketing Automation Technology Forecast, 2017 to 2023 (Global),” which is only available to Forrester clients, which is its first such report on this space, research firm Forrester predicts …