Measuring and tracking your brand’s health is crucial for any business, especially in the competitive world of SEO. In this post, we’ll take a look at why brand metrics should be part of every SEO’s toolkit. To help illustrate why brand matters for SEOs, Tom Capper, a Senior Search Scientist at Moz, makes the case …

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Creating a strong brand is crucial for any business looking to stand out and connect with customers. In today’s crowded marketplace, consumers are bombarded with choices, and a brand is what makes a company memorable. In this post, we’ll look at what a brand is, why it’s important for businesses to develop one, and the …

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Generation Z, also known as Gen Z, refers to the demographic cohort born between 1997 and 2012. This generation was born during a time where the internet and social media are ubiquitous. Gen Z is the first truly digital native generation – they do not remember a time before smartphones, social platforms, and on-demand services. …

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Your business’s social media presence plays a crucial role in branding and reaching your target audience. However, consistently producing high-quality content can be time-consuming and challenging. Branded social media templates are the perfect solution, enabling you to save time, effort, and maintain a professional and cohesive brand image. In this blog post, we will guide …

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Are you starting up a brand new business in 2023, and you want help creating a brand that will ring true with your target audience? In that case, check out the branding checklist created by the team from Spruce Road, all of which was placed in the following infographic. The steps are as follows: Source – …

Are You A Startup? Follow This 6 Step Branding Checklist In 2023 (Infographic) Read More »

For small businesses, branding is essential to standing out in a sea of competitors. But with so many moving parts, it can be tough to know where to start. From knowing your target market to being consistent with your messaging, there are a lot of factors that go into building a strong brand. The good …

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If you’re sending email marketing campaigns to your clients and customers as part of a larger marketing strategy, one of the things you’ll want to make sure of is to brand the emails that you’re creating. This way, you will look good when they land in their inbox. By creating emails that look good, that …

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Are you thinking of branding your business on YouTube? If so, you will certainly be heading in a positive direction regarding your overall marketing strategy. YouTube can be a great place for your brand, no doubt about it. If you utilize YouTube’s capabilities as a part of your marketing strategy, you’ll see a number of …

A Guide To Branding For YouTube Creators Read More »

Brand marketing is the promotion of a brand’s products or services in a way that enables you to structure relationships with your audience.. It involves creating and maintaining brand/relationships and marketing brand attributes. In the end, it gives you a higher chance at increasing potential customers. Check out this LYFE Marketing video to find out …

What Is Brand Marketing And How To Create A Brand That Sells Read More »