In a world saturated with choices, authenticity cuts through the noise. Consumers crave genuine connections, and that’s why a staggering 92% trust recommendations from people they know over traditional advertising (Source: Nielsen). This shift in trust underscores the power of personal branding for businesses. A staggering 92% of consumers trust recommendations from individuals they know […]
Social media is an big part of almost every modern branding strategy. Studies show that over 90% of marketers believe social media marketing is important for their business. Despite this, simply having social media accounts is not enough anymore – brands need compelling content and engagement to stand out. This post will explore three key […]
Wondering whether to develop a personal brand alongside your agency brand? Curious how a personal brand can open new opportunities? As the founder of a marketing agency, you may be hesitant to put yourself out there as an individual. However, nurturing a personal brand can provide tremendous benefits for your business. In this post, Brooke […]
SEO has become an invaluable strategy for businesses looking to build lasting brand recognition and visibility online. But what exactly is SEO and why is it so important for establishing brand authority over the long-term? SEO refers to the process of optimizing content and websites to rank higher in search engine results pages (SERPs). By […]
According to a recent study, 70% of businesses say generating high-quality leads is their top marketing priority. But with so much competition and noise in the marketplace, standing out and converting prospects into leads is easier said than done. Acme BrandCo was struggling to gain traction until they implemented a content marketing strategy, revamped their […]
Measuring and tracking your brand’s health is crucial for any business, especially in the competitive world of SEO. In this post, we’ll take a look at why brand metrics should be part of every SEO’s toolkit. To help illustrate why brand matters for SEOs, Tom Capper, a Senior Search Scientist at Moz, makes the case […]
Creating a strong brand is crucial for any business looking to stand out and connect with customers. In today’s crowded marketplace, consumers are bombarded with choices, and a brand is what makes a company memorable. In this post, we’ll look at what a brand is, why it’s important for businesses to develop one, and the […]
Generation Z, also known as Gen Z, refers to the demographic cohort born between 1997 and 2012. This generation was born during a time where the internet and social media are ubiquitous. Gen Z is the first truly digital native generation – they do not remember a time before smartphones, social platforms, and on-demand services. […]
Your business’s social media presence plays a crucial role in branding and reaching your target audience. However, consistently producing high-quality content can be time-consuming and challenging. Branded social media templates are the perfect solution, enabling you to save time, effort, and maintain a professional and cohesive brand image. In this blog post, we will guide […]
Are you starting up a brand new business in 2023, and you want help creating a brand that will ring true with your target audience? In that case, check out the branding checklist created by the team from Spruce Road, all of which was placed in the following infographic. The steps are as follows: Source – […]