Many businesses are facing a number of challenges due to COVID-19. In the following Search Engine Journal video, Mary Davies will teach us how to thrive in these times by building strong connections and relationships with your audience. The video will focus on social media, but will include tips that can be used for your [...]
Recently, there are some Facebook users who have spotted a notification on their Facebook feed saying that they are able to view Instagram Stories directly on Facebook. The stories will be found within the Facebook Stories feed and will be surrounded by an Instagram rainbow border around the profile picture. https://twitter.com/MattNavarra/status/1301794863890026497 Since this was first [...]
Despite the fact that more and more people are using social media, thanks to the pandemic, click-through and engagement rates have fallen. Why? And what can you do to make sure your social media program is actually connecting with customers and prospects? https://www.youtube.com/watch?v=9ZaP6ySgQQk
In these days of the COVID-19 pandemic, a number of businesses want to be able to maximize their online presence, as it is the best chance they have to stay in business. With so many fighting to be seen by consumers, this means there is a lot more competition than there ever was. Since this [...]
Curating content for your social media channels is a great way to consistently stay active on each channel with less content, demonstrate industry thought leadership, AND to build a community – all while saving time. One of the big problems with social media today is that too many individuals and businesses are using it as [...]
Hubspot talks to us about setting social media KPIs. Once you’ve created a buyer persona and mapped out some S-M-A-R-T goals, you can do a deeper dive and determine what key performance indicators, or KPIs, you should be targeting in your social media strategy. A KPI is a quantifiable measure used to evaluate the success [...]
The world of social media has changed quite a bit in recent years. It used to be that if you published a message on a social channel your audience would see it. But now, with so many users and so many posts, plus network algorithms that don’t favor brands, it’s more difficult than ever to [...]
This video is from the recently updated social media certification course, which is free in HubSpot Academy. Creating a promotional plan that takes advantage of social and digital technologies will help you shape the conversation about your business, build loyalty, and attract new customers and partners. Social media shouldn’t replace other Inbound promotional methods like [...]
Based on some new projections, it seems that Instagram is set to see the biggest gains from increased time spent with social media. Social media, as well as internet usage in general, is on a rise as a result of the orders to stay home due to coronavirus. Time spent with Facebook, Instagram, and Snapchat [...]
A new features has been spotted on LinkedIn, which allows users to easily add a poll to any poll. Jan Manchun Wong discovered this feature, who is an expert on finding unreleased features by reverse engineering apps. https://twitter.com/wongmjane/status/1251636862340304896 Based on the image shared by Wong, LinkedIn polls are going to function similarly to how Twitter [...]