According to a code of practice drafted by the Information Commissioner's Office (ICO) in the UK, social networks may have to prevent users under the age of 18 from liking posts in order to protect their safety. A rule stated in the code would prevent tech companies from using "nudge" techniques. Nudge techniques is defined [...]
In a perfect world, your product launch would go off without a hitch. Customers would flock to your website, and buyers would pour in. In reality, the process rarely happens that easily. It takes strategy, planning, and a commitment to execution to pull it all together. But what if you could simplify your next product [...]
We know we should use social media to promote our content and engage with our customers, but what about strategic partnerships? In this episode of the popular Here's Why digital marketing video series, Mark Traphagen explains why building strategic partnerships that can boost our brand and energize our content may be one of the best [...]
Can the way people talk about your brand online actually affect the things Google will rank you for? In this episode of the popular Here's Why digital marketing video series, Mark Traphagen explains how Google might use mentions of your brand in social media to discover more of what your brand is about.
Join Krista Tidman and Brandon Cooper from SEMrush, as they discuss the most important Social Media skills & traits of 2019. So, what social media trends should I know in 2019? We need to easily manage our social media campaigns, not only ourselves but our top rivals. Measuring our content performance and giving our audience [...]
From social media to search, there’s a variety of ways to drive traffic to your website. But is one more important than the other? And which should you focus your efforts on in 2019? Where to place your focus in 2019, what SEO efforts matter most, how does Google view your social channels, and why [...]
Unfortunately, search engines don’t put much weight on social media as a provider of reliable ranking signals. But that doesn’t mean social media isn’t important to your SEO strategy. In this episode of the popular Here's Why digital marketing video series, Mark Traphagen explains how to use social media to increase your chances of earning [...]
A new layer of ad targeting is being added by Facebook with the introduction of household income by U.S. ZIP code. With this feature, advertisers will be able to target ads to US Facebook users based on the average income levels in the ZIP code in which they say they live. This new ad targeting feature [...]
Over the last 2 decades, social media has most definitely proven itself beneficial. Although social media began as a communication experiment that slowly became their own platforms that had to figure out how much personal data people would make available to their "digital networks," it remains a massive part of Americans' everyday lives. For the [...]
On Tuesday, January 8, MoPub announced that it's partnering with Pixalate and DoubleVerify to help reduce invalid traffic (IVT) and in-app ad fraud on the Twitter-owned mobile ad exchange. Pixalate and DoubleVerify are accredited by the Media Rating Council (MRC) as mobile IVT-management vendors. We've seen how investment in mobile advertisement has really taken off, but because [...]