A new layer of ad targeting is being added by Facebook with the introduction of household income by U.S. ZIP code. With this feature, advertisers will be able to target ads to US Facebook users based on the average income levels in the ZIP code in which they say they live. This new ad targeting feature [...]
Over the last 2 decades, social media has most definitely proven itself beneficial. Although social media began as a communication experiment that slowly became their own platforms that had to figure out how much personal data people would make available to their "digital networks," it remains a massive part of Americans' everyday lives. For the [...]
On Tuesday, January 8, MoPub announced that it's partnering with Pixalate and DoubleVerify to help reduce invalid traffic (IVT) and in-app ad fraud on the Twitter-owned mobile ad exchange. Pixalate and DoubleVerify are accredited by the Media Rating Council (MRC) as mobile IVT-management vendors. We've seen how investment in mobile advertisement has really taken off, but because [...]
After Cambridge Analytica was suspended from its platform in March, Facebook's data management issues continued to be the lead social media news story through 2018. Although the social media platform had a constant stream of privacy issues, there were others who had the chance to make the news as well. Twitter focused on election integrity and performed [...]
They have the audience. We have the message. But how do we get onto their platform? How do we get mentions and links? How do we even get their attention? Communications expert, Gini Dietrich, will share her top tactics and tips for earning placement with media websites and blogs. She's a search-savvy PR pro who [...]
What are the social media trends that you should be watching out for in the coming year? Let's find out as we check out SEMrush's streamed video about what to watch for in 2019.
This time of year is a great time to show your thanks and really give back to your fans and followers. In this episode of SEMrush Social Chat, panelists will share tips and ideas on what kind of content you can give back to your followers. Learn how to host a giveaway on social media [...]
Good marketing includes careful measurement of your return on investment (ROI). But can you do that for social media? In this episode of the popular Here's Why digital marketing video series, Mark Traphagen shares what ROI looks like for social media campaigns, and gives tips on what to measure.
Have you ever made a mistake on your brand's social media profile? Of course you have, we all have! In this spooky-themed episode, panelists will discuss a few horror stories they've experience with business social media profiles and how they recovered. Learn how you can regain control of your social media profiles and get back [...]
Does social media actually have an effect on SEO? The answer is: it can (but maybe not in the way you think!) In this episode of the popular Here's Why digital marketing video series, Mark Traphagen reveals three ways you can use social media to enhance your search optimization efforts.