Harnessing your reach with social media is one of the most effective methods to get your blog post in front of new audiences, to drive even more traffic. We’re sharing tips on how you can increase your reach on the social platforms you’re already using, and strategies to encourage influencers to share your content.
Some doubt that their social media activity actually results in sales. But some important research says otherwise. In this episode of the popular Here's Why digital marketing video series, Mark Traphagen shows data revealing how much consumers rely on social media to make purchasing decisions, and explains how to take advantage of that.
It seems that Twitter is following through on its commitment to improve the health of its platform. On July 24, the company announced all new requests to access Twitter's API platform will be required to apply for a developer account. Not just that, the default number of apps registered to a singling account is being restricted to [...]
In recent months things got tougher for social media marketers. In an effort to crack down on rampant fraud, fake accounts, and fake news, social networks have restricted or eliminated many actions that marketers used to exploit. In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen claims these [...]
They say everything old is new again. Social media marketing is reeling from the chaos and crisis happening around major social platforms now. Could what SEO experienced a few years ago point the way to the future? In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen explains the [...]
As social networks continue to throttle the organic reach of business accounts, many business owners have either sunk in despair or wasted time shaking their fists or complaining. In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen explains why he thinks we can't blame the social networks for [...]
With the Mark Zuckerberg, the CEO of Facebook, headed to Washington, D.C. to testify before Congress about Cambridge Analytica exploiting user data, the social media website is making it easy for users to see if their information was shared with the analytics firm. The feature can be found in the company's help center, and by doing a search [...]
Should SEOs & Content Marketers Play to the Social Networks’ “Stay-On-Our-Site” Algorithms? – Whiteboard Friday
More and more social networks are tweaking their algorithms in order to favor content that remains on their site, rather than send users to an outside source. This can be a problem for people trying to drive traffic and visitors to external pages. But in reality, what's an SEO or content marketer to do? Do [...]
From Breaking Down Walled Gardens To Augmented Reality Adoption: Five Predictions For Social In 2018
You're doing your best to keep those resolutions. You're doing what you can to stay at the gym, while keeping up with that diet. Yup, it's January, the start of 2018. With everything starting off fresh, new, and full determination, what does 2018 have in store? Just like last year, I'm sure that 2018 will [...]
As of January 1, Germany began to enforce its anti-hate speech and illegal content law (“NetzDG”), which was originally passed in mid-2017. This law targets publishers and social media sites, such as Facebook, Twitter, Reddit and YouTube, that have more than 2 million members or users. The law, translated as the Network Enforcement Act requires "obviously illegal" material to be [...]