They have the audience. We have the message. But how do we get onto their platform? How do we get mentions and links? How do we even get their attention? Communications expert, Gini Dietrich, will share her top tactics and tips for earning placement with media websites and blogs. She's a search-savvy PR pro who [...]
What are the social media trends that you should be watching out for in the coming year? Let's find out as we check out SEMrush's streamed video about what to watch for in 2019.
This time of year is a great time to show your thanks and really give back to your fans and followers. In this episode of SEMrush Social Chat, panelists will share tips and ideas on what kind of content you can give back to your followers. Learn how to host a giveaway on social media [...]
Good marketing includes careful measurement of your return on investment (ROI). But can you do that for social media? In this episode of the popular Here's Why digital marketing video series, Mark Traphagen shares what ROI looks like for social media campaigns, and gives tips on what to measure.
Have you ever made a mistake on your brand's social media profile? Of course you have, we all have! In this spooky-themed episode, panelists will discuss a few horror stories they've experience with business social media profiles and how they recovered. Learn how you can regain control of your social media profiles and get back [...]
Does social media actually have an effect on SEO? The answer is: it can (but maybe not in the way you think!) In this episode of the popular Here's Why digital marketing video series, Mark Traphagen reveals three ways you can use social media to enhance your search optimization efforts.
Harnessing your reach with social media is one of the most effective methods to get your blog post in front of new audiences, to drive even more traffic. We’re sharing tips on how you can increase your reach on the social platforms you’re already using, and strategies to encourage influencers to share your content.
Some doubt that their social media activity actually results in sales. But some important research says otherwise. In this episode of the popular Here's Why digital marketing video series, Mark Traphagen shows data revealing how much consumers rely on social media to make purchasing decisions, and explains how to take advantage of that.
It seems that Twitter is following through on its commitment to improve the health of its platform. On July 24, the company announced all new requests to access Twitter's API platform will be required to apply for a developer account. Not just that, the default number of apps registered to a singling account is being restricted to [...]
In recent months things got tougher for social media marketers. In an effort to crack down on rampant fraud, fake accounts, and fake news, social networks have restricted or eliminated many actions that marketers used to exploit. In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen claims these [...]