For those of you who have experienced them first hand, you know that event marketing can take up a lot of time, money and effort. But what happens after the decorations come down and the last glass is emptied? Most of the time, all the hard work that you put into those presentations, activities and […]
The decorations are packed up, the last cookie has been eaten, and the holidays are officially over. But for retailers, the season of sales is only just beginning. The post-holiday shopping period represents a major opportunity to engage customers and keep momentum going after the holiday rush. In fact, in the week after Christmas, foot […]
Want to improve your marketing results? Wondering how to tap into proven human behaviors to influence people? In this post, I share three behavioral science tips that can lead to better marketing results. In the following Social Media Examiner video, Nancy Harhut will discuss the principles of authority, autonomy bias, and cognitive fluency – all […]
Content marketing is essential for brands looking to organically build awareness, trust, and community with their target audience. But with so many options and channels now available, it can be overwhelming to determine the best strategies to invest in. To help simplify your 2023 planning, we’ve created an infographic highlighting five of the most impactful […]
As marketers, clearly conveying the value we deliver is critical for professional growth and advancement. However, translating marketing analytics into compelling stories that resonate can be challenging. In this video, Michael Stelzner and JJ Reynolds provide tactics to help marketers showcase their impact in a way that connects with key stakeholders. They explain how tools […]
With the introduction of Artificial intelligence (AI) assistants, we’re seeing a huge change in today’s transforming marketing strategies. These unique tools utilize natural language processing, machine learning, and data analytics to automate a wide range of marketing tasks. As AI capabilities continue to advance rapidly, AI assistants are becoming indispensable allies for modern marketers. If […]
Are you utilizing videos to the best of your ability? Videos can be a phenomenally powerful asset for marketing your business online. But creating and distributing videos effectively takes strategy. In this insightful video, John Lincoln, CEO of Ignite Visibility, walks you through a video maximizer strategy to help get more exposure for your videos […]
Marketing is constantly evolving. With new technologies, platforms, and consumer behaviors emerging all the time, it can be tempting to get caught up in tactics and lose sight of strategy. But having a sound marketing strategy is more important than ever in today’s dynamic landscape. In this latest blog post, I’m excited to share an […]
We’ve heard of how content is king, but in a neighboring kingdom of royalty, we need to remember that data is also king. For marketers and businesses seeking to thrive, it’s no longer enough to rely on assumptions or gut feelings – you need hard data to back up your decisions. That’s where marketing experiments […]
It’s that time of year again – The holiday season! But, at the same time, it’s also the busiest time of year for local businesses. With customers out searching for the perfect gifts and holiday cheer, it’s important to have a solid content marketing strategy to attract them to your business. By creating and sharing […]