Content marketing is a complicated and relatively young practice. What really matters to achieve success? In this episode of the award-winning Here's Why digital marketing video series, Mark Traphagen gives you the three top priorities to get ROI from your content strategy. https://youtu.be/X1wo3icB-NU
How do you decide what content to be writing about and how do you transform a chosen topic into the type of content that is likely to resonate with your target audience? On this episode of SEMrush's Scoop, they dive into best practice for content marketing research, including looking at the tools to use, how [...]
What are the most essential elements necessary for a successful content marketing campaign? In this episode of the popular Here's Why digital marketing video series, Eric Enge reveals how to win at content marketing. #contentmarketing#digitalmarketing https://www.youtube.com/watch?v=8rRBds7Lo-g
On Thursday, Spotify announced that it entered into a definitive agreement to acquire storytelling-driven podcast studio, Parcast. The terms of the transaction wasn't disclosed. “The addition of Parcast to our growing roster of podcast content will advance our goal of becoming the world’s leading audio platform,” said Dawn Ostroff, Spotify Chief Content Officer. Parcast runs 18 story-driven [...]
When it comes to using images for your website, you want to be careful what you use. It is easy to accidentally use an image that is not public domain. The internet is full of them, after all. If you're using a copyrighted image on your site that you never got permission to use, it can [...]
A cornerstone of any good content marketing strategy is useful, valuable content that your readers will make good use of. With seemingly worthless content always being published, you'll be posting fluff that nobody will ever care about. The major factor is here is the audience. If your content is useless to them, then it's not useful [...]
More companies than ever are using content marketing, but do we have any proof that it actually works? In this episode of the popular Here's Why digital marketing video series, Mark Traphagen shares some interesting stats from a study that show just how effective content marketing can be in bringing in and retaining customers.
How can influencer help create and promote a piece of content? Which formats for content are ideal for collaboration? From simple blog posts to big events, from pixels to podcasts, Michael and Andy will discuss how to get more from content through collaboration.
The dismal truth is that most brand content marketing fails. It performs poorly because it can't bridge the gap between brand goals and prospect needs and desires. In this episode of the popular Here's Why digital marketing video series, Mark Traphagen shares how to build bridges to your target market with content marketing.
A new native ad was unveiled by Quora on Tuesday called Promoted Answers. This new native ad offers marketers the opportunity to promote organic content posted on the site by themselves or others. A Promoted Answer, which features a question, a portion of an answer and a link taking the user to the full answer, [...]