When it comes to PPC, we all know it’s a very competitive area of SEO.  There are a variety of credibility badges that agencies present during the sales process, include audits, case studies, client testimonials, technology, and more.  Despite the fact it’s always good that agencies are providing this information, that doesn’t make them special, …

3 Unique Areas To Explore When Hiring A PPC Agency Read More »

Digital adverting creativity is currently thriving brightly online since it went a dramatic transformation over the last several years. Before, advertisers would use digital ads almost exclusively for direct marketing purposes.  Now, marketers have been able to employ digital advertising to achieve strategic objectives along the purchase funnel. There are three types of advertising in digital …

The 3 Ad Creative Types Digital Marketers Need To Master Read More »

When it comes to creating something for your business, it could be pretty easy assuming you did absolutely no market research before putting all that hard work into it.  As great as that would be to start putting any old thing out on to the market, you know that won’t fly because more than likely, it …

Know What Your Audience Wants Before Investing in Content Creation and Marketing – Whiteboard Friday Read More »

It’s that time of year again.  The holidays are finally finished, and we’ve seen New Year come and go.  We have almost completed our first full week of 2015.  How time seems to fly.  It’s that time of year where everybody, in the SEO industry likes to make predictions of the next 12 months. And …

Rand Fishkin’s 10 Predictions for the Marketing World in 2015 Read More »

Oh Twitter, how do we love thee and your simplicity.  We love the messages that other Tweeters tweet and place unbashingly onto our Twitter News Feeds.  But what is this?  Is that change I smell coming? There is a new feature coming to Twitter that shows you tweets that happened “While you were away.”  This …

‘While You Were Away’ On Twitter Spotted In The Wild Read More »

Marketing, you could say, is in a way, competitive in nature. You have to be creative and do what you can to out perform your competitors and win the marketing wars. If you would call it a war, that means that Nintendo has won the holidays, according to television and video analytics firm, Ace Metrix. …

Nintendo And Ebates.com Score With Top Holiday Ads Read More »

There are a number of ways to market your brand to any potential customers, such as social media and online ads.  One of the great ways to help increase your brand exposure is to use email marketing.  Last month, Andrew King explored some of the most innovatively-designed emails of 2014.  In his post, he talked about …

The Road To Email Design Superstardom & A Look Into The Future Read More »

When your selling a service or product, it can be pretty easy to sell it when those who are buying are looking for what you are offering.  If it solves an obvious problem, then it can be a very simple sell, all you have to do is demonstrate it to the potential client or customer …

Building Consumer Awareness: How to Talk to People Who Don’t Know They Need You Read More »

Marketing stunts, if done right, can be fun to check out and watch.  If a marketing team can pull of their stunt, they can get people to believe something that isn’t true.  Then afterwards, they will come forward and admit their ruse.  This is when people will realize the joke and begin talking about the …

Karissa The Destroyer, A 10 Year Old Punks Gamers In Marketing Stunt Read More »

Aside from the marketing efforts of businesses and brands, word of mouth is pretty important.  After all, that’s the point of good business products and services being marketing well.  Get the word out to a number of people, and then when they favor those products, they will spread the word to friends and family.  This …

Though People Trust Other Consumers Most, Brands Still Have A Role To Play Read More »