As public social posting loses its luster, direct messaging has become the new engagement trend. More and more people are turning to DMs for authentic social connection, and platforms have taken notice by enhancing DM features. This shift presents a major opportunity for brands to establish direct relationships with consumers through messaging. With so many …

Messaging Tips That Will Help You Drive Sales (Infographic) Read More »

Are you looking to promote your business on Instagram? Or are you already on Instagram, and you just want to make sure you’re doing it right? If so, Instagram has recently released an updated overview of the available ad formats for advertisers. This overview includes valuable information on the optimal utilization of each format, including …

An Overview to Instagram Ad Formats (Infographic) Read More »

So you’re considering advertising online, but you aren’t sure which platform is better – Facebook or Instagram? In this White Shark Media video, they explore the advantages of both platforms and why using both can do wonders for your business. Also, they share tips for maximizing your advertising efforts at the end of the video!

If you’re marketing your business on any sort of platform, you know that planning is a must. You don’t just put up ads wily nily, you have to put some planning and thought into it – it’s a bit of a crucial element to any marketing campaign Instagram for Business recently shared some quick tips to …

Instagram Shares Ad Planning Tips (Infographic) Read More »

As you keep up on your Facebook or Instagram performance, have you noticed that it has begun to take an unfortunate dip? What could be causing that to happen? Could it be your campaign structure, or could it be your targeting is all wrong? Social Media Examiner is here to figure out how to align …

How to Rethink Facebook and Instagram Ad Strategy Read More »

Do you find it tough to maximize your Instagram engagement? If you’d like to find out how to achieve social media success in just 45 minutes per day, then the team from The Social Momma is here to help. They share their Instagram engagement strategy in the following infographic, where they break down the following: Reply …

How To Manage Your Instagram Engagement In 45 Minutes Per Day (Infographic) Read More »

These days, B2B marketers are using a smorgasbord of social media platforms to reach out to their audience. According to Social Media Examiner, among B2B marketers, Facebook (89%) is now the most used social networking platform, followed by LinkedIn (81%), Instagram (72%), YouTube (57%) and Twitter (54%). This isn’t the first time we’ve heard about …

Do You Need A B2B Facebook And Instagram Ad Guide? Read More »

In case you didn’t know, Instagram is pretty big. It has an enormous audience at its disposal – over 1 billion active users monthly to be exact. Instagram is the second most visited social network (sitting pretty at an average user time of 53 minutes per day) after Facebook. Out of all of the people using using the …

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It goes without saying, but it’s important for your business to have a social media presence. With social media, you can draw traffic to your website, which will let you raise brand awareness. But sometimes, simply posting posting free, unprompted Facebook content won’t always work. You will need to use boosted posts. What’s a boosted …

Boosted Posts On Facebook And Instagram And What You Need To Know About Them Read More »