Search Engine Land’s Editor-in-Chief Ginny Marvin speaks with advertising and data intelligence experts about what advertisers affected by CCPA need to do to keep their Facebook campaigns compliant, how to adjust Facebook campaigns as a result of this change, and the impact marketers are already seeing due to Limited Data Use. https://www.youtube.com/watch?v=U_Q4f78s7-Q
Because COVID-19 is still running rampant and having heavy impacts on the economy, LinkedIn has added a range of tools that will help people find new roles that can help them push past issues they may be having, including both mental health and resilience resources. The company is also trying to help by making LinkedIn Learning [...]
The California Consumer Privacy Act (CCPA), which was announced in 2018, has finally rolled out. Unfortunately, it has caused confusion among Facebook ad buyers. They are scrambling to grapple with the vaporizing of data and targeting for California audiences, while at the same time scratching their heads over what compliance actually mean. CCPA is a [...]
This video is from HubSpot Academy's Ads Training Course. In this new course, you'll learn what journey-based advertising is and how to use it, explore the social media and paid search advertising platforms, learn how to determine your ad spend, see how organic and paid efforts can work together, and hear a digital advertising success [...]
According to a new report, Amazon's most popular ad product, Prices for Sponsored Product ads, are continuing to go up. The report, which came from eMarketer, contains data from multiple firms that mange clients who purchase Amazon ads. According to Merkle, among North American clients who have been spending on Amazon for at least a [...]
Pinterest is rolling out a new ad format as well as an all new design for business profiles. A new format is being introduced by Pinterest for "Shop the Look" ads, which lets retailers feature multiple products in one ad. ‘Shop the Look’ ads are inspired by Pinterest’s organic pins of the same name and allow advertisers [...]
On Tuesday, Facebook released an announcement that let advertisers know that its coming "Clear History" tool may impact ad targeting, but won't affect any measurement or analytics tools. The Clear History tool is a feature that allows users to disconnect their off-Facebook activity from their profile. “It’s important to understand that advertising and protecting people’s [...]
Learn how to create the best ad/landing page combo for your campaign based on user design in Joel Bondorowsky’s 3rd webinar in his series on how to manage your own successful AdWords campaigns.
It's no secret that Business-to-Business (B2B) marketers need top-notch targeting to reach their precise prospects. LinkedIn Ads has the best of any platform out there, but with one catch...it's expensive. Join AJ Wilcox as he shares how to take advantage of the best platform in the world for B2B, while showing you the pitfalls to [...]
In order to find the right prospects with the right message, marketers need to be able to run fast, efficient tests and experiments. In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen explains why Facebook advertising is an ideal laboratory for marketing experimentation. Brought to you by Stone [...]