The California Consumer Privacy Act (CCPA), which was announced in 2018, has finally rolled out. Unfortunately, it has caused confusion among Facebook ad buyers. They are scrambling to grapple with the vaporizing of data and targeting for California audiences, while at the same time scratching their heads over what compliance actually mean. CCPA is a [...]
This video is from HubSpot Academy's Ads Training Course. In this new course, you'll learn what journey-based advertising is and how to use it, explore the social media and paid search advertising platforms, learn how to determine your ad spend, see how organic and paid efforts can work together, and hear a digital advertising success [...]
According to a new report, Amazon's most popular ad product, Prices for Sponsored Product ads, are continuing to go up. The report, which came from eMarketer, contains data from multiple firms that mange clients who purchase Amazon ads. According to Merkle, among North American clients who have been spending on Amazon for at least a [...]
Pinterest is rolling out a new ad format as well as an all new design for business profiles. A new format is being introduced by Pinterest for "Shop the Look" ads, which lets retailers feature multiple products in one ad. ‘Shop the Look’ ads are inspired by Pinterest’s organic pins of the same name and allow advertisers [...]
On Tuesday, Facebook released an announcement that let advertisers know that its coming "Clear History" tool may impact ad targeting, but won't affect any measurement or analytics tools. The Clear History tool is a feature that allows users to disconnect their off-Facebook activity from their profile. “It’s important to understand that advertising and protecting people’s [...]
Learn how to create the best ad/landing page combo for your campaign based on user design in Joel Bondorowsky’s 3rd webinar in his series on how to manage your own successful AdWords campaigns.
It's no secret that Business-to-Business (B2B) marketers need top-notch targeting to reach their precise prospects. LinkedIn Ads has the best of any platform out there, but with one catch...it's expensive. Join AJ Wilcox as he shares how to take advantage of the best platform in the world for B2B, while showing you the pitfalls to [...]
In order to find the right prospects with the right message, marketers need to be able to run fast, efficient tests and experiments. In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen explains why Facebook advertising is an ideal laboratory for marketing experimentation. Brought to you by Stone [...]
Check out this streamed video by Google Partners, which focuses on mobile branding and bumper ads. This video was streamed on August 31.
For the last 15+ years, the Standard Text Ad format has been able to hold its head high, but today, January 31, marks the end of its reign. Google is now rolling out AdWords IF functions globally. These functions will give advertisers the ability to customize their ads in close to the same way ad customizers allow, but without [...]