On Tuesday, Facebook released an announcement that let advertisers know that its coming "Clear History" tool may impact ad targeting, but won't affect any measurement or analytics tools. The Clear History tool is a feature that allows users to disconnect their off-Facebook activity from their profile. “It’s important to understand that advertising and protecting people’s [...]
Learn how to create the best ad/landing page combo for your campaign based on user design in Joel Bondorowsky’s 3rd webinar in his series on how to manage your own successful AdWords campaigns.
It's no secret that Business-to-Business (B2B) marketers need top-notch targeting to reach their precise prospects. LinkedIn Ads has the best of any platform out there, but with one catch...it's expensive. Join AJ Wilcox as he shares how to take advantage of the best platform in the world for B2B, while showing you the pitfalls to [...]
In order to find the right prospects with the right message, marketers need to be able to run fast, efficient tests and experiments. In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen explains why Facebook advertising is an ideal laboratory for marketing experimentation. Brought to you by Stone [...]
Check out this streamed video by Google Partners, which focuses on mobile branding and bumper ads. This video was streamed on August 31.
For the last 15+ years, the Standard Text Ad format has been able to hold its head high, but today, January 31, marks the end of its reign. Google is now rolling out AdWords IF functions globally. These functions will give advertisers the ability to customize their ads in close to the same way ad customizers allow, but without [...]
Facebook is gearing up to max out the amount of ads it can slot into people’s Facebook feeds, so they're ramping up a rollout of ads elsewhere - to Instagram, to others' apps and sites throughout their network, to Groups, and now to Messenger. In an announcement made on Wednesday, Facebook, in a test, has begun to [...]
When it comes to the features of Bing Ads, one of the most successful features it possesses is Google Import, which is an a feature that allows advertisers to port over existing AdWords campaigns into Bing Ads. The feature has pushed adoption by making it quite easy to use and give the Bing Ads a chance. [...]
Advertisers are now being given a choice when to show certain ad extensions in Bing Ads. Currently, Ad extensions scheduling is rolling out for almost all extensions globally. When you finally get access to ad extension scheduling for your account, there will be a new section at the ad extension level that says "Selected days and hours" [...]
It seems that Google is running a limited test for local inventory ads (LIA) on mobile that looks like a shopping ad-ification of the Local Pack. This test was spotted by Mike Blumenthal on mobile when he did a search for "engagement rings Buffalo." In the results, a map came up in addition to a couple [...]