In order to find the right prospects with the right message, marketers need to be able to run fast, efficient tests and experiments. In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen explains why Facebook advertising is an ideal laboratory for marketing experimentation. Brought to you by Stone [...]
Check out this streamed video by Google Partners, which focuses on mobile branding and bumper ads. This video was streamed on August 31.
For the last 15+ years, the Standard Text Ad format has been able to hold its head high, but today, January 31, marks the end of its reign. Google is now rolling out AdWords IF functions globally. These functions will give advertisers the ability to customize their ads in close to the same way ad customizers allow, but without [...]
Facebook is gearing up to max out the amount of ads it can slot into people’s Facebook feeds, so they're ramping up a rollout of ads elsewhere - to Instagram, to others' apps and sites throughout their network, to Groups, and now to Messenger. In an announcement made on Wednesday, Facebook, in a test, has begun to [...]
When it comes to the features of Bing Ads, one of the most successful features it possesses is Google Import, which is an a feature that allows advertisers to port over existing AdWords campaigns into Bing Ads. The feature has pushed adoption by making it quite easy to use and give the Bing Ads a chance. [...]
Advertisers are now being given a choice when to show certain ad extensions in Bing Ads. Currently, Ad extensions scheduling is rolling out for almost all extensions globally. When you finally get access to ad extension scheduling for your account, there will be a new section at the ad extension level that says "Selected days and hours" [...]
It seems that Google is running a limited test for local inventory ads (LIA) on mobile that looks like a shopping ad-ification of the Local Pack. This test was spotted by Mike Blumenthal on mobile when he did a search for "engagement rings Buffalo." In the results, a map came up in addition to a couple [...]
Want a quick and simple way to increase SEM impact and efficiency? Meet Remarketing Lists for Search Ads (RLSA). Join Google Partners to discuss what RLSA is, why it is so beneficial and some best practices. If you have questions, stick around for the live Q&A!
Retailers Testing Google Maps Mobile Promoted Places Ads Include MAC Cosmetics, Starbucks, Walgreens
Google has been testing its new promoted pin ads, which is now being called Promoted Plaes (officially), in Google Maps with a small group of retailers. The pilot is currently running in the Google Maps app on Android devices. Promoted Places ads, which was announced publicly in March, can appear in the Google Maps app when users are [...]
There is a new version of AdWords Editor out that now includes support for a number of feature that include bulk creation of responsive ads from text ads. Responsive ads run on the Google Display Network, including in native ad inventory on mobile. They will adjust dynamically to fit available ad space. Users of the [...]