Scaling from Zero: How Data-Driven Advertising Can Lead to Profitability
By Scott Davenport | | Ad, Advertising
Many budgeting guides recommend allocating a percentage of profits to advertising. But what if you don’t have profits yet? Where do you even begin? In this video, I’ll share a 4-step approach to ad spend that successful businesses used when starting out with $0. First, you need to commit a minimum monthly ad budget to …
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