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If you’re marketing your business on any sort of platform, you know that planning is a must. You don’t just put up ads wily nily, you have to put some planning and thought into it – it’s a bit of a crucial element to any marketing campaign Instagram for Business recently shared some quick tips to …
In this episode of Search Engine Journal Show, John Gentry, CEO of OpenX, talk about the opportunities of ad exchanges, distribution beyond Google & Microsoft, how header bidding works, ad opportunities growing on mobile devices and CTV, and the role of identity and cookies in ad targeting.
As you keep up on your Facebook or Instagram performance, have you noticed that it has begun to take an unfortunate dip? What could be causing that to happen? Could it be your campaign structure, or could it be your targeting is all wrong? Social Media Examiner is here to figure out how to align …
How to Rethink Facebook and Instagram Ad Strategy Read More »
Can you believe that YouTube is 17 years old? Since it’s launch in 2005, YouTube has become the biggest video-sharing platform, and the second largest social media platform in the world, boasting over 2.6 billion users. It’s estimated that the number of users worldwide will climb to 2.85 billion by 2.25. If you’re a creator, …
Are There Any Better Ways To Advertise On YouTube? Read More »
Not surprisingly, advertising is a fast and powerful way to grow your business. Without it, you probably wouldn’t be able to gain new and potential customers and clients nearly as fast as you’d like. This is why running ads is such a great way to get people’s eyes and interest on your business. In this …
42 Advertising Techniques You Should Use To Create Persuasive Ads Read More »
When running an online store, you have to deal with a number of different things. You have to deal with website management, order fulfillment, inventory management, content creation, vendor management, hiring, and so much more. No matter how much experience you have in ecommerce, new customer acquisition will always be your main focus, and one …
Increase Sales Online With These Best Practices For Ecommerce Advertising Read More »
Although it isn’t something that all marketers haven’t considered yet, the ads that Reddit offers have been evolving, and the platform’s audience has been receptive to marketing approaches. Advertising on Reddit is a cheap, and flow-funnel traffic with a highly-engaged audience and wildly specific targeting. For PPC marketing, this is a dream as Reddit offers …
Reddit Shares New Insights into the Potential of Reddit Ads (Infographic) Read More »
A lot of businesses these days are realizing how good video advertising can be – it can help to increase visibility, engage and convert leads. One great place to place your video ads are on YouTube, which would have an incredible impact for any brand. YouTube ads allows advertisers to increase their potential in marketing as …
The Complete Beginner’s Guide To YouTube Video Advertising Read More »
A lot of businesses these days are realizing how good video advertising can be – it can help to increase visibility, engage and convert leads. One great place to place your video ads are on YouTube, which would have an incredible impact for any brand. YouTube ads allows advertisers to increase their potential in marketing as …
The Complete Beginner’s Guide To YouTube Video Advertising Read More »
Recently, Facebook announced that they are removing a lot of detailed ad targeting options, which goes into affect on January 19, 2022. It seems that this will mean that the targeting in all your Facebook ads will change. Facebook ad targeting isn’t always as easy as it seems. And it’s gotten more challenging lately with …
Facebook Advertising: Advanced Targeting Options Read More »