A new feature was quietly announced by Facebook that is coming out later this month which will let users control whether or not an advertiser can show ads to them using a Custom Audience list. “People have always been able to hide all ads from a specific advertiser in their Ad Preferences or directly in [...]
PubMatic, an enterprise identity management solution, has released Identity Hub as part of its Prebid User ID module. The company gives publishers the ability to manage multiple IDs for each ad impression, ensuring advertisers can recognize and bid on their intended audiences. Identity Hub directly integrates with existing partners of PubMatics Prebid User ID module, including [...]
The "Advertising Accelerator with Watson," a predictive ad solution, has been released by IBM. It uses AI to determine which creative elements will deliver the best engagement for specific audiences and help identify new audience segments opportunities. The solution can even analyze campaign results based on the creative and audience perspective. It has been built on [...]
On January 6, Termor International Ltd, an Israeli video ad tech firm, has agreed to buy Unruly from Rupert Murdoch’s News Corp. The video advertising platform came at a deep discount from what was paid by New Corp back in 2015. This highlights several different trends in ad tech, one of which is ad tech consolidation. [...]
In this HubSpot video, you'll learn the basics of designing and implementing a successful lead generation campaign on Facebook. This lesson features Facebook Experts Mari Smith, Andrea Vahl, and Dennis Yu, who will teach you what a successful Facebook lead generation campaign looks like, how to target audiences effectively with Facebook ads, how to measure [...]
When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Super Bowl commercials? How about the billboards along the highway or posters in the subway stations? While most of us have a pretty good idea of what advertising looks like, it’s a little harder to [...]
As marketers, we know that if we want to persuade an audience, we need to evoke an emotional response from them. But how do you actually do that? In this HubSpot video, they’ll analyze five persuasive advertising examples and teach you the techniques each of these brands used to grip their audience’s attention. https://www.youtube.com/watch?v=pgyhLqYWBwI
Facebook is trying out ad placements in the Groups tab, which would allow users to view content from all the Groups they belong to. Currently, the test includes a small number of advertisers who have access to the new inventory within the Ad Manager. It is possible for these advertisers to extend mobile News Feed [...]
A beta has been opened by Snapchat for Dynamic Ads, which will create and update product ads to run on the app automatically. Dynamic Ads are available in a variety of templates and aimed at retail, e-commerce and DTC brands that have a product catalog uploaded to the platform. The Dynamic Ads will adjust accordingly as [...]
Wisita, which is a video marketing solution that allows brands to build their own video hubs, rolled out free version of its Channels product. It even added some new features, such as a Subscriber tool that lets brands capture emails and the ability to create Facebook Custom Audience lists from viewer data. SMBs who don't have [...]