The Hubspot folks sat down with Meghan Keaney-Anderson and Jillian Ricciardelli to learn how to align advertising creative and media buying tactics to reach and engage your audience https://www.youtube.com/watch?v=h6UNlJPNYYk
Whatever stage you are at with Amazon, advertising plays a very significant role in generating brand awareness and initial/additional sales. In this Hubspot webinar, they will discuss: Optimizing your keywordsOptimizing your ACOSStructuring your campaigns for successOrganising your campaigns into portfoliosGetting the best out of Sponsored Brand Ads (SBAs) and Sponsored Display Ads (PDAs). https://www.youtube.com/watch?v=PLezBD9LTe0
The dollar-a-day Facebook ads strategy is the cheapest way to get your brand seen by a wider audience. Maximize your outreach without spending your budget. https://www.youtube.com/watch?v=WBpubArOwEg
On January 7, Pinterest reported revenues have reached $400 million for Q4 of 2019. This is a growth of 46% year over year, which exceeded analysts' forecast of $371.2 million. The company's annual revenue surpassed $1 billion, reaching $1.14, which is an increase of 51% over 2018. Global monthly active users (MAUs) grew 26% year over [...]
According to a report by Twitter, ad revenues have grown by 12% year over year to $885 million for Q4 of 2019. US ad revenue went up by 21% year over year on February 6. Total revenue (this includes $123 million from data licensing, along with other sources) increased by 11% year over year to [...]
Snapchat's company, Snap Inc, has reported a 44% year over year increase in revenue for the fourth quarter of 2019. The company has reached $561 million. Regarding daily active users (DAUs), Snapchat has reached 218 million, which is up from 210 million in the previous quarter. Potentially do to the likes of rivals like Instagram [...]
A new feature was quietly announced by Facebook that is coming out later this month which will let users control whether or not an advertiser can show ads to them using a Custom Audience list. “People have always been able to hide all ads from a specific advertiser in their Ad Preferences or directly in [...]
PubMatic, an enterprise identity management solution, has released Identity Hub as part of its Prebid User ID module. The company gives publishers the ability to manage multiple IDs for each ad impression, ensuring advertisers can recognize and bid on their intended audiences. Identity Hub directly integrates with existing partners of PubMatics Prebid User ID module, including [...]
The "Advertising Accelerator with Watson," a predictive ad solution, has been released by IBM. It uses AI to determine which creative elements will deliver the best engagement for specific audiences and help identify new audience segments opportunities. The solution can even analyze campaign results based on the creative and audience perspective. It has been built on [...]
On January 6, Termor International Ltd, an Israeli video ad tech firm, has agreed to buy Unruly from Rupert Murdoch’s News Corp. The video advertising platform came at a deep discount from what was paid by New Corp back in 2015. This highlights several different trends in ad tech, one of which is ad tech consolidation. [...]