On Wednesday , Facebook announced that, beginning in September, new and existing campaigns will be migrated to Facebook's automated campaign budget allocation system. This system will optimize the campaign budget across an advertiser's ad sets. The end result means that Facebook advertisers won't be able to define budgets at the ad set level any more. Currently, [...]
A new layer of ad targeting is being added by Facebook with the introduction of household income by U.S. ZIP code. With this feature, advertisers will be able to target ads to US Facebook users based on the average income levels in the ZIP code in which they say they live. This new ad targeting feature [...]
After Cambridge Analytica was suspended from its platform in March, Facebook's data management issues continued to be the lead social media news story through 2018. Although the social media platform had a constant stream of privacy issues, there were others who had the chance to make the news as well. Twitter focused on election integrity and performed [...]
It's not all that far fetched to say that Facebook has quite a year. The social media company received quite the barrage of criticism for how it handled user data and unsecured platforms. This month, the New York Times reported it gave Apple, Microsoft, Amazon and other companies “far greater” access to user data than what it previously [...]
On November 19, Snapchat introduced its Lens Creative Partners program, which offers brands a way to find AR (augmented reality) Lens creators that have been certified by the company. The Snapcaht AR camera feature is an important part of the app, as more than one in three of its 186 million daily active users engage with AR Lenses per [...]
Even though YouTube implemented its own measures to prevent brands’ ads from appearing on or near objectionable content, The battle for brand safety on that popular video platform is quite a ways from being over. There is yet another tool in this struggle. Los Angeles-based social entertainment company Fullscreen is undertaking a new direction with the launch of its own brand [...]
In March 2017, Facebook began bet testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook. On October 19, company released Facebook Attribution out of beta to all advertisers. It also introduced a new “data-driven attribution model.” The Facebook Pixel powers the free tool and can report on campaigns across Facebook, Instagram, [...]
Facebook has introduced a new retention optimization feature and four new app retention metrics for app advertisers on Thursday. The reason why app advertisers should care about this latest feature is because it was designed to boost retention among new users. When used with app install ads, the retention optimization option allows advertisers to optimize [...]
It's been a year since Reddit launched native video, and since thing, Reddit is reporting it is seeing more than a billion video views per month on average. The platform says it has experienced a 38 percent growth in native videos since the start of the year, with advertisers seeing higher conversion rates and more engagement with video [...]
Twitter is now making it possible for publishers to monetize videos viewed by all followers, and no just in their home countries. Before, publishers were only able to have in-stream ads inserted in videos that displayed to in their home-countries. But with Twitter's latest update, it's possible to monetize a publisher's organic video content globally. [...]