Last December, Twitter announced that it would be deprecating access for app developers to its site stream, user stream and some direct messaging features. This week, updates have been rolling out this week, which impacts functionality of apps like Twitterific and Tweetbot. According to MacRumors.com reports, Twitter timelines, now without the ability to connect to streams in real [...]
Facebook announced several measures back in June to bring more transparency to Pages and their associated ad campaigns. These measures include an "Info and Ads" button that displays information on ads that are run by the owner of the Page on Facebook, as well as across its partner networks and various properties. The company introduced a companion measure on [...]
Are you gambling all your ad spend on just the big players in online advertising? Maybe it's time to hedge your bets and diversify your spending. In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen reveals that the long-standing hegemony of Google and Facebook for online advertising may [...]
Reddit announced last year that it was undertaking its first major redesign in over a decade. According to Reddit's CEO and co-founder, Steven Huffman, there was a variety of goals that had been attached to the project. The chief goal was to decrease the bounce rate of first-time visitors and lift the amount of time [...]
The Interactive Advertising Bureau, or IAB for short, has moved quickly to catch up with blockchain. A week ago, its Blockchain Working Group had announced a pilot program that would analyze the results of blockchain-based projects by its 150+ member organizations. Included in this effort is a white paper that pinpoints the most promising ad-related aspects of [...]
Clinch, which provides a platform for generating data-driven variations of interactive media, announced this week it has added functionality that lets advertisers dynamically create a variety of video/carousel ads for Instagram Stories. According to the company, this is the first tool of its kind. The New York City-headquartered company offers marketers tools for developing dynamic [...]
Advertisers have been given more creative tools for building Facebook ads right from their phones via the Ads Manager ads. From a mobile device, brands can now include text overlays, stickers, logos or color filters when creating ads. There is even an image cropper and a text policy checker that alerts the advertiser if the [...]
In October of last year, Vistar Media, a digital out-of-home (DOOH) ad platform launched a private marketplace for US and Canadian outdoor signage like billboards, bus shelter displays and screens in taxis. The firm has launched what it is describing as “the first global dedicated storefront for private marketplace deals” for DOOH that covers the whole process. CEO Michael [...]
Developers are being reminded by Facebook that if they want to maintain access to a number of APIs, the app review deadline is August 1. If developers wish to retain their access to the following APIs for existing apps, they will have to submit their apps for review and "re-request" permission to use the APIs: Facebook Login outside [...]
remote control Regardless of how much all this new technology is coming at us will all these cool ways to deliver information, data and entertainment, there's one thing we don't want to go away, and that's television. In short, yes, TV is just a screen, but it'll never go out of fashion [...]