On September 9, Facebook announced that it is testing two new ad features - an in-app checkout experience for dynamic ads running in the Facebook News Feed, and the ability to turn organic shopping posts on Instagram into an ad via Ads Manager. “These new ads are based on the ways people currently like to [...]
Every day people watch over a billion hours of video content on YouTube. Almost one-third of the internet is on YouTube. To say your audience isn't on YouTube is just not true. Our three presenters will show why you need to at least try YouTube ads, and how you can find your target and connect [...]
Facebook's automated lead generation feature is being released for Messenger, which was announced in May to all advertisers. This offering will give businesses the ability to create an automated question and answer experience within Messenger. This feature will launch via Facebook's click-to-Messenger ads for Facebook News Feed. This is how it works: When a users clicks on [...]
There has been an update to Facebook's ad policies for political advertisers and anyone who is running electoral or social issue ads. Introduced on August 28 and applied to ads on Facebook and Instagram, includes new disclaimer requirements for for political advertisers and updates to the company's list of social issue topics in the US. Here [...]
It seems that several marketers were asked by Marketing Land about a noticeable uptick in ad load on Instagram, with ads accounting for as much as 22% out of 45 posts and 23% of Stories. It looks like Instagram is now confirming it is experimenting with increasing ad volume in Stories. “We’re always testing new [...]
Facebook is adding the same Special Ad Category field that came out for Ad Managers in July to its Marketing API next month. This update is designed for marketers and developers running housing, employment and credit ads, which limits the set of targeting options to keep marketers from running discriminatory ad campaigns. “All developers that want [...]
Twitter is rolling out a new video ad bidding option that lets advertisers run 15-second or shorter video ads, but only be charged if the ad is viewed for 6 seconds with pixels at 50% in-view. Twitter called it a “Flexible option for advertisers who care about the completed view metric, but are ready to [...]
On August 7, Twitter announced that it will be removing third-party data sources from its ad platform early next year, according to the Wall Street Journal. “Twitter is streamlining the way in which advertisers use audience data and shifting focus to the Twitter Ads API, which ultimately improves outcomes through technological advancement and developmental flexibility for [...]
Since going public in April, Pinterest has released its second earnings report, showing that it has generated $261 million in revenue during the second quarter of this year, which is up 62% year over year and almost $60 million more than it earned during the first quarter of 2019. $238 million of that $261 million [...]
On July 30, Facebook announced that it is going to remove thousands of outdated and infrequently used interest targets, such as old movie and brand names and other older cultural references. Graham Mud, BP of product marketing for ads at Facebook said in an interview that a large majority of Facebook advertisers aren't going to [...]