In March 2017, Facebook began bet testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook. On October 19, company released Facebook Attribution out of beta to all advertisers. It also introduced a new “data-driven attribution model.” The Facebook Pixel powers the free tool and can report on campaigns across Facebook, Instagram, [...]
Facebook has introduced a new retention optimization feature and four new app retention metrics for app advertisers on Thursday. The reason why app advertisers should care about this latest feature is because it was designed to boost retention among new users. When used with app install ads, the retention optimization option allows advertisers to optimize [...]
It's been a year since Reddit launched native video, and since thing, Reddit is reporting it is seeing more than a billion video views per month on average. The platform says it has experienced a 38 percent growth in native videos since the start of the year, with advertisers seeing higher conversion rates and more engagement with video [...]
Twitter is now making it possible for publishers to monetize videos viewed by all followers, and no just in their home countries. Before, publishers were only able to have in-stream ads inserted in videos that displayed to in their home-countries. But with Twitter's latest update, it's possible to monetize a publisher's organic video content globally. [...]
Facebook is expanding its Ad Breaks ad unit, which are 15 second in-stream video ads, to eligible publishers and creators in 21 more countries. The ad unit was first launched in August in the US, the UK, Ireland, New Zealand and Australia and gave publishers and creators a new way to monetize their content. The latest rollout [...]
Facebook will launch a pilot program to give US political candidates and staff, as well as staff members and representatives from federal and state political party committees, more tools to secure their Pages. Security options will include two-factor authorization and a monitoring process to block potential hacking threats. Campaign marketers and staff will have new [...]
Twitter is making it easier for users to find live broadcasts from the accounts they follow, while also giving advertisers running in-stream video ad campaigns prime real estate by pushing video content to a prominent spot on the app. Twitter, who made the announcement yesterday, said it would put livestreams from followed accounts atop a [...]
Back in July, LinkedIn launched a newly redesigned Campaign Manager platform. Now, the company is bringing its Dynamic Ad product to the newly overhauled ad management tool. Any business that runs Dynamic Ads on LinkedIn can now create, manage and track campaigns through the Campaign Manager platform. LinkedIn’s Dynamic Ads run on the professional networking site’s desktop feed and are customized [...]
When it comes to audio ad formats, innovation doesn't happen very often. It seems that we typically only variations on how long they run - :15s and :30s. But today, Pandora has chosen to change thing. The audio platform unveiled new audio ad capabilities on Tuesday, and it says it’s the first to test them [...]
AdTheorent’s visualization of its Relationship Targeting There are a number of data providers who go beyond collecting information about an individuals' behavior and background, with the aim to map the social graphs of that person's housemates, friends and relatives. AdTheorent, an ad tech firm, is putting that social graph to advertising use with [...]