After HTML5 was being promoted as a replacement for Adobe’s Flash, security was a key reason. But, Media Trust CEO Chris Olson, “HTML5 is not this panacea and safe haven.” In fact, the company — which monitors third-party code and advertising for brands — has stumbled upon a wave of malware on HTML5 ads on mobile and desktop web, with [...]
These days, podcasts are quite the rage. They're really popular. In a study that was released Monday by the Interactive Advertising Bureau (IAB), it was revealed that podcast revenues in the US have broken records, bringing in $314 million in 2017. This is 86 percent more than what podcasts brought in in 2016, which was a year [...]
On June 12, LinkedIn rolled out new Sponsored Content carousel ads that can include up to 10 customized, swipeable cards. According to the company, the new ads will allow brands to "add texture" to their LinkedIn campaigns by featuring multiple visuals, that are arranged in a horizontal fashion, that viewers can swipe through in their [...]
It seems Facebook can't get out of trouble. The company is, once again, under fire once again for mishandling user data. This time, it is being charged with Sharing information with at least 60 device makers, including Amazon, Apple, Blackberry, HTC, Microsoft and Samsung. According to reports by The New York Times, since 2007, Facebook has created partnerships [...]
As a small business owner, you have probably thought a lot about the best way to advertise online. Paid, organic and social media advertising are all effective ways of increasing brand awareness and conversion rates for small businesses on a tight budget. That is why so many small business owners start to look at typical [...]
On Tuesday, Facebook kicked off the F8 Developers Conference with a keynote from CEO Mark Zuckerberg. “This has been an intense year. I can’t believe we’re only four months in,” said Zuckerberg. Undoubtedly, he was referring to the situation he found himself in when Facebook suspended Cambridge Analytica for exploiting user data. After mentioning this, Zuckerberg gave [...]
Snapchat has decided to change the name of its Promoted Stories, now calling it Story Ads, making them available programmatically via its self-serve ads manager. Something that was only available to advertisers as a fixed slot near the top of Snapchat's Discover feed, Story Ads are now going to include the same targeting options and [...]
In an announcement, Facebook said that their first quarter revenues equaled $11.97 billion, which easily beat Wall Street consensus estimates. The social media company managed to post growth in all key metrics, despite the ongoing data scandals that it has been dealing with in recent months. $11.8 billion was spent on ads by marketers on [...]
Facebook confirmed on April 20 that it will change the way it administers its terms of service (OS) for 1.5 million users in Africa, Asia, Australia and Latin America. Despite the fact that the users in those territories already agreed to TOS dictated by the company's corporate entity in the EU nation of Ireland, they [...]
A Stockholm-based startup has launched what it is saying is the first programmatic ad platform for augmented reality (AR) and virtual reality (VR) native ads. Adverty made its platform available late last year for a test with Coca-Cola Company in a non-programmatic version. It is now being offered in general release for programmatic use. Rovio Entertainment, the [...]