Facebook confirmed on April 20 that it will change the way it administers its terms of service (OS) for 1.5 million users in Africa, Asia, Australia and Latin America. Despite the fact that the users in those territories already agreed to TOS dictated by the company's corporate entity in the EU nation of Ireland, they [...]
A Stockholm-based startup has launched what it is saying is the first programmatic ad platform for augmented reality (AR) and virtual reality (VR) native ads. Adverty made its platform available late last year for a test with Coca-Cola Company in a non-programmatic version. It is now being offered in general release for programmatic use. Rovio Entertainment, the [...]
The consumer to consumer e-commerce website, eBay, has found a way to take advantage of the UK’s fickle springtime weather. Last week, the giant online marketplace launched a Digital Out-of-Home (DOOH) campaign there, featuring advertising messages that change according to weather conditions. There are three types of weather conditions spark different kinds of creative variations. [...]
New features are being added by Facebook to its A/B split-testing feature for advertisers and making it available from within the Quick Creation workflow. The A/B ad-testing option was originally available in the Facebook Ads Manager's Guided Creation workflow screen. This update ads the split-testing option to Facebook's Quick Creation flow where advertisers can create ads in bulk. With [...]
Instagram, over the years, has become more than simply a 1:1 aspect ratio content. the image-base social media evolved from a square to landscape and portrait content, and now to full screen Stories. Because of this, a burden has been placed on Instagram advertisers. Multiple creatives were needed to run ads across several different formats. [...]
When Instagram launched shoppable organic posts for businesses in the US last year, it gave brands the ability to add e-commerce links within their Instagram organic posts. Today, the app is expanding its shoppable experience for brands to eight more countries: the UK, France, Italy, Germany, Australia, Brazil, Canada and Spain. “With easy access to pricing and product details, shoppers can [...]
Another publisher-side advocate has come out against the Interactive Advertising Bureau (IAB)'s proposed consent framework. Jason Kint, the CEO of Digital Content Next, which is a New York City-based trade association of approximately 70 premium publishers in the US and Europe, which includes The New York Times, ESPN, The Washington Post, CBS, BBC, PBS and Financial Times. [...]
The video ad platform Pixability has released a new self-service integrated platform for Facebook, Instagram and YouTube. According to the company, the new offering is unique because marketers can conduct their campaigns for those three environments, using a single interface that tracks them as a unified effort. Alan Beiagi, the Chief Product Officer of Pixability said that [...]
Based on how things could be going with a new chatbot-propelled campaign, ad for travel will increasingly resemble a conversation with a travel agent. Austin-based WayBlazer, who had previously employed its AI-powered travel recommendation engine for a variety of travel agency websites, has now partnered with Dubai-based Emirates Vacations to create a conversational campaign, which utilizes [...]
Several changes to how and what advertising metrics Facebook reports have been made in an effort to improve transparency and clear up advertiser confusion. After admitting a series of measurement problems in of time frame of two year, the changes have finally begun being made. They heard from advertisers that they want more clarity around how Facebook's [...]