Driving traffic with Facebook Ads is easy. Anyone can do it. But, successfully launching a campaign and launching a successful campaign are two different things. Having a solid strategy is what makes the difference. Aaron Childs (Hanapin Marketing) will explain how to use tools that Facebook Ads provides in an intelligent way to ensure success. [...]
An Ads tab has been launched for company Pages on the LinkedIn platform. The Ads tab will list all Sponsored Content ads a company has run during the last six months, which is similar to Facebook’s Info & Ads tab for Pages. The Ads tab is rolling out globally over the next few weeks, so [...]
A series of new tools is being rolled out by Facebook that is aimed at small and mid-sized businesses: An Automated Ads platformA video editing features Appointment booking capabilities “With over 90 million small businesses on Facebook, we’re proud to play a role in helping business of all sizes grow and create jobs,” said Facebook. [...]
On April 26, Snapchat announced that it is launching Snap Select, which will give advertisers who use the platform's six second non-skippable Commercial ads access to premium video inventory. A lot of time and effort has been up into building out Discover programming options by Snap. these options include over 450 premium content channels worldwide [...]
Facebook Advertising seems to be a strange beast, with some people seemingly getting exceptional results, and others just not managing to drive any serious traction. But why is this and what’s working best with Facebook Advertising now? They cover topics such as: What impact did Cambridge Analytics actually have on advertising on Facebook, and what’s [...]
On April 11, Pinterest launched two new conversion tools for advertisers, which offers conversion optimization for Promoted Pin campaigns and a new conversion goals feature for Promoted Videos. These new tools are available to any brand with a Pinterest business account. Promoted Pin campaigns were previously optimized for just clicks, but now, advertisers are able [...]
Advertisers on Facebook who promote housing, employment or credit offers won't be able to target ads by age, gender or ZIP code any longer. This new ad policy applies to advertisers that target US users on Facebook, Instagram and Messenger. On Tuesday, the company said that it will be launching a tool for users to search and [...]
Doug Brodman. Image: Twitter Doug Brodman has been hired by Twitter as its US agency development director. For the last five years, Brodman had been with Google's US agency team With this new role at Twitter, Brodman will be leading the team that works with the big holding companies and their agencies to [...]
On Tuesday,Facebook introduced Showcase, a new "premium" video advertising program. The company bundled three of its existing ad products into one: In-Stream Reserve In-Stream Reserve Categories Sponsorships The point behind positioning Showcase as a premium video advertising program is to help advertisers reach younger audiences. Even though the ad products found in Showcase aren't anything new, [...]
This is a great time to scale up your Quora ads, as the company recently added the ability to create and edit ads in bulk in Quora Ads Manager. How does this ability work? The bulk ads editor has templates that are downloadable. Next, you'll create and edit ads in a CSV file or in Excel. Currently, [...]