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Category: Customer Match

Google Updates Customer Match, Performance Max Campaigns, The Insights Page And Product Feeds During The Google Marketing Livestream

During its annual Marketing Livestream, Google expanded the capabilities of several existing features and products on May 27, 2021. The first thing Google did was to remove the spending threshold of the Customer Match feature. This could end up making it more useful to businesses of all kinds. The Google Ads Insights page is also getting …

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Instant Match Rates Are Available For Customer Match Lists In Google Ads

On April 29, Google announced that when advertisers upload a customer list, Google will show advertisers the estimated match rate, which is the percentage of that list Customer Match can use. According to the announcement: “When you upload your customer list you’ll get a match rate—this is the percentage of your customer list that is usable …

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