Advertisers

How Apple’s iOS 14.5 Release Could Impact Advertisers

Ever since the release of iOS 14.5, it has had a huge impact on advertisers. They are unable to track people clicking on their ads, and that can really mess with the way their metrics show data. In the following HubSpot video, they share how we can prepare for these changes so your company doesn’t …

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How And When to Use Subliminal Messages in Your Ad Copy

Subliminal message are either visual or auditor stimuli that the conscious mind can’t perceive and is usually put into other media, such as TV commercials or forms of music. This form of messaging can be utilized to help strengthen the persuasiveness of advertisements. If you’re a paid marketer, your ad copy writing abilities become second …

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Essential PPC Tools for Advertisers Courtesy of Marketing O’Talk

In this episode of Marketing O’ Talk, Christine Zirnheld and Greg Finn, Andrea Cruz and PPGreg discuss Google tools like keyword planner, Google Ads Editor, and Data Studio. Plus, they talk about some standout third-party tools you’ll love, from research tools like Scrapebox and Semrush, to landing page tools like Microsoft Clarity and Hotjar. Listen …

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Advertisers Won’t Be Able To Create New BMM Keywords In Late July

According to an announcement by Google Ads on June 29, 2021, when we hit late July (about a month from now), and you’re an advertiser, you will not be able to create any new brand match modifier (BMM) keywords with the +keyword notation. This shouldn’t be much of a surprise, as Google Ads said this …

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Facebook Revenue Has Doubled – What Does It Mean For Advertisers?

On April 28, Facebook released their earnings report, showing that the company doubled its Q1 earnings compared to last year. Compared to 2020, advertising was up 146% while daily active users increased by 8%. According to the CFO outlook, the reason for the increase was driven mostly by an increase in ad prices. “We are …

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Facebook Tests Brand Safety Topic Exclusions For Advertisers

In an announcement, Facebook said that they will be testing news feed topic exclusions for advertisers this year. According to Facebook, the feature will allow marketers to decide if they want to show their ads alongside potentially sensitive content. Facebook stated, “We are planning to test a solution that will allow an advertiser to select …

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Using AI To Replace Cookies With Context

Because third-party cookies will soon be the way of the dodo, advertisers and publishers are trying to find different was to understand audiences and their interests. One possible way of continuing to know their audiences is to utilize contextual advertising. This kind of advertising won’t intrude on the identity of a brand’s audience at all. …

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Facebook is Limiting the Number of Ads That a Page Can Run

Beginning in February of next year, Facebook is going to limit how many ads a page can run. This is apparently meant to encourage advertisers to embrace dynamic creative. This limit will be based on the size of the advertiser’s ad spend (specifically the highest-spend month over the last year).will be used to determine how …

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Google Analytics Adds Predictive Features for Advertisers

Google Analytics has announced that a new feature for Predictive Audiences and Predictive Metrics has surfaced. It is part of their Beta for App + Web properties. Because of this, it is not available for normal Analytics situation. Predictive Audiences Users can now see new audiences, based off two audience types – likely buyers and likely …

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