Artificial Intelligence (AI) and machine learning have been a part of PPC for quite a while now. If that's so, why are they such hot topics all of a sudden? In part, it's because exponential advances have now brought technology to the point where it can legitimately compete with the performance and precision of account managers of [...]
In order to find the right prospects with the right message, marketers need to be able to run fast, efficient tests and experiments. In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen explains why Facebook advertising is an ideal laboratory for marketing experimentation. Brought to you by Stone [...]
Check out this streamed video by Google Partners, which focuses on mobile branding and bumper ads. This video was streamed on August 31.
Check out the SEMrush video on how to get customers to your local business using Facebook Ads!
For the last 15+ years, the Standard Text Ad format has been able to hold its head high, but today, January 31, marks the end of its reign. Google is now rolling out AdWords IF functions globally. These functions will give advertisers the ability to customize their ads in close to the same way ad customizers allow, but without [...]
When it comes to the features of Bing Ads, one of the most successful features it possesses is Google Import, which is an a feature that allows advertisers to port over existing AdWords campaigns into Bing Ads. The feature has pushed adoption by making it quite easy to use and give the Bing Ads a chance. [...]
Native Express ads fit right in with list-based user interfaces, and in this episode you'll learn how to integrate them into an iOS app that uses a UITableViewController for its primary UI. Along the way you'll get a detailed set of steps, see screencasts of implementation in Xcode, plus get a handy technique for tapping [...]
If you're a Reddit user, than this news is just for you! It was announced earlier this week by Reddit CEO Steve Huffman that could cause some dropping jaws, as well as the rejoicing of advertisers. Reddit will support not just subreddit ad targeting, but they will be broadening out to interest targeting, which is, according to Huffman, [...]
It's expected that Facebook will have maxed out the ratio of ads to normal posts in people’s news feeds sometime next year. This means that, more than likely, Facebook will have to cut back on the number of ads that they sell. But in a turn of events, Facebook is finding places to divert those ads outside [...]
Join the experts from the Google Partners Shopping team to kick off a two-part series to get your Shopping campaigns holiday ready. In part one, we'll cover top best practices to get your product data ready ahead of the peak season. We'll also dive into key holiday insights from 2015 to help you structure an effective [...]