As you know, advertisers that have keywords which are triggered by the same search term compete with one another in what is called the Ad Auction. But you may be surprised to find that before this happens, there is an internal auction, inside of your own Google ads account, where could be essentially competing with [...]
If you manage shopping carts filled with holiday goodies you definitely want to make sure that your pages are well optimized for the holiday season. That's where the On Page SEO Checker comes in. In this webinar we'll be covering everything from Ad Coverage to optimizing your optimizing your website to promote better traction of [...]
Are you gambling all your ad spend on just the big players in online advertising? Maybe it's time to hedge your bets and diversify your spending. In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen reveals that the long-standing hegemony of Google and Facebook for online advertising may [...]
It's no secret that Business-to-Business (B2B) marketers need top-notch targeting to reach their precise prospects. LinkedIn Ads has the best of any platform out there, but with one catch...it's expensive. Join AJ Wilcox as he shares how to take advantage of the best platform in the world for B2B, while showing you the pitfalls to [...]
Artificial Intelligence (AI) and machine learning have been a part of PPC for quite a while now. If that's so, why are they such hot topics all of a sudden? In part, it's because exponential advances have now brought technology to the point where it can legitimately compete with the performance and precision of account managers of [...]
In order to find the right prospects with the right message, marketers need to be able to run fast, efficient tests and experiments. In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen explains why Facebook advertising is an ideal laboratory for marketing experimentation. Brought to you by Stone [...]
Check out this streamed video by Google Partners, which focuses on mobile branding and bumper ads. This video was streamed on August 31.
Check out the SEMrush video on how to get customers to your local business using Facebook Ads!
For the last 15+ years, the Standard Text Ad format has been able to hold its head high, but today, January 31, marks the end of its reign. Google is now rolling out AdWords IF functions globally. These functions will give advertisers the ability to customize their ads in close to the same way ad customizers allow, but without [...]
When it comes to the features of Bing Ads, one of the most successful features it possesses is Google Import, which is an a feature that allows advertisers to port over existing AdWords campaigns into Bing Ads. The feature has pushed adoption by making it quite easy to use and give the Bing Ads a chance. [...]