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Reddit Shares New Insights into the Potential of Reddit Ads (Infographic)

Although it isn’t something that all marketers haven’t considered yet, the ads that Reddit offers have been evolving, and the platform’s audience has been receptive to marketing approaches. Advertising on Reddit is a cheap, and flow-funnel traffic with a highly-engaged audience and wildly specific targeting. For PPC marketing, this is a dream as Reddit offers …

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How to Create and Optimize Instagram Story Ads

If you’re debating on using Instagram Stories Ads, you might want to honestly consider doing it. Generally, you’ll see lower costs on story ads, and when done right, story ads perform much better than feed ads. This is because an Instagram Story takes over the whole screen, so it’s not competing with anything above or …

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How to Create and Optimize Instagram Story Ads

If you’re debating on using Instagram Stories Ads, you might want to honestly consider doing it. Generally, you’ll see lower costs on story ads, and when done right, story ads perform much better than feed ads. This is because an Instagram Story takes over the whole screen, so it’s not competing with anything above or …

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How to Run Ads On Linkedin (In 5 Easy Steps)

Are you thinking of advertising on LinkedIn, you might want to consider actually doing it. Advertising on LinkedIn lets you track your most high-value prospects and offer more targets ads directed specifically towards them. LinkedIn has dozens of benefits for advertisers, including an expansive audience to multiple ad formats to accurate audience data. In this video …

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How to Run Ads On Linkedin (In 5 Easy Steps)

Are you thinking of advertising on LinkedIn, you might want to consider actually doing it. Advertising on LinkedIn lets you track your most high-value prospects and offer more targets ads directed specifically towards them. LinkedIn has dozens of benefits for advertisers, including an expansive audience to multiple ad formats to accurate audience data. In this video …

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Expanded Text Ads Will Disappear – Be Prepared For When They Do

Come July of 2022, Google will be phasing out expanded text ads (ETAs), an ad format that has been an industry since forever it seems. ETAs have been around ever since the inception of Google Ads back in October of 2000. The reason behind this move after 20 years is simply due to the industry-wide …

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The New UniveRSAl Search Ad Type: Microsoft Ads To Only Support Responsive Search Ads

On this episode of Marketing O’Clock, here are the things they discuss: Microsoft announces that it is following in Google’s footsteps and is depreciating ETAs, making RSA’s the only ad type. Google announces that it will be moving to a first-price auction model, and also unveils the new Analytics 360. The Marking O’Clock team breaks …

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