Reddit reported 330 million monthly active users (MAU) on its platform last year, but this year, the company's 2019 trend roundup reveals that number has grown by 30%. That means that 100 million more monthly users have been added since 2018. With this kind of growth, Reddit now has more monthly users thatn Twitter (321 million) [...]
Reddit App Install Ads Are, Here Along With New 3rd Party Attribution Options, More Tracking Capabilities
On Wednesday, Reddit announced that its cost per click (CPC) ads now include an App Install campaign objective. Seven new attribution reporting providers has also been added to its list of available third-party integrations, along with updated tracking capabilities for its Conversion Pixel. Since introducing CPC ads less than a month ago, the ad product will now include [...]
On January 9, Reddit announced that it named Shariq Rizvi as vice president of ad products and engineering of the company. Rizvi will be leading Reddit's monetization and ads product team, as well as report to Steve Huffman, the CEO of Reddit. Rizvi, who was most recently the co-founder and COO of Netsil, which is [...]
It's been a year since Reddit launched native video, and since thing, Reddit is reporting it is seeing more than a billion video views per month on average. The platform says it has experienced a 38 percent growth in native videos since the start of the year, with advertisers seeing higher conversion rates and more engagement with video [...]
Reddit announced last year that it was undertaking its first major redesign in over a decade. According to Reddit's CEO and co-founder, Steven Huffman, there was a variety of goals that had been attached to the project. The chief goal was to decrease the bounce rate of first-time visitors and lift the amount of time [...]
In an announcement on Wednesday, Reddit rolled out its native ad placements to the Reddit Android app. This roll out follows the native ads that came out for the iOS app last month. The Android Promoted Post user experience will mirror the one existing for iOS. Not only are comments enabled, native ad placements even features both upvotes [...]
Reddit is now making it easier for brands to manage their presence on the platform. The company made a deal with Sprinklr, the social marketing platform, to make it easier for brands to use Sprinklr to publish comments to Reddit's topic-based forums, or "subreddits," as well as to manage the private messages received from Reddit [...]
Reddit is without question one of the hardest social media sites to succeed on – but that doesn’t mean it is impossible. SEJ’s Chief Social Media Strategist, Brent Csutoras, shares the most important steps you need to take to be successful on Reddit.
If you're a Reddit user, than this news is just for you! It was announced earlier this week by Reddit CEO Steve Huffman that could cause some dropping jaws, as well as the rejoicing of advertisers. Reddit will support not just subreddit ad targeting, but they will be broadening out to interest targeting, which is, according to Huffman, [...]
Have you been missing out by avoiding the social media platform Reddit? Long time Redditor and social media expert Brent Csutoras walks you through the how and why of advertising on Reddit.