Back in the days before we did everything on the internet regarding spending money (like shopping and paying for products and services and the like) when it came to tracking ad effectiveness, we had to ask customers how they heard of us. Was it from a newspaper ad? Magazine? Television? But now, with the advent …

How Agencies Are Using Call Tracking So They Remain Indispensable To Clients Read More »

Google Analytics supports a lot of important work, such as market reports and investment decisions. It’s important to know how this data works. In this Best of Whiteboard Friday, Tom Capper tells us how the sessions metric in Google Analytics works, and the many ways that it can have unexpected results. Not only that, Tom …

How Do Session Work In Google Analytics? Read More »

When it comes to marketing, automation and machine learning have a ton of potential in our work. Despite how useful these tools are, many people don’t have access to them since these folks don’t have much experience, if any, in coding. If you’re lucky, you’ll have at least one or two people on your team …

How Do You Show Lighthouse Scores In Google Sheets With A Custom Function Read More »

A new version of Google Analytics has been release recently by Google that includes “machine learning at its core” so that it can provide ways to monitor and track key data trends. This new version of Google Analytics also alters business owners and marketers to new opportunities as well. The biggest key here is enhanced trend …

Google Launches Updated Google Analytics Read More »

Are you looking for a different kind of website analytics program that uses both edge and browser data? Cloudflare has upgraded its analytics platform with drag & drop functionality along with multiple ways to break down data.

In this SEJ video, Cloudfire launches privacy-first analytics, Google Ads now has an auto-applied recommendations feature for bad advertisers, Facebook removes the 28-day attribution window, and Google Ads rolls out free shopping listings worldwide.

Pinterest has announced a full beta launch of Story Pins, which taps into the social Stories trend with a platform-unique approach. Not only that the company is also releasing a new creator profile and analytics tool to help track performance. With these new tools, creators will be able to “publish immersive and expansive stories directly to …

Expanded Launch of Pin Stories Announced By Pinterest, As Well As New Pin Analytics Tools Read More »

On August 26, Google announced that it has launched a new AdSense reporting page, which will be rolling out within the next two weeks. Google has removed all AdMob and YouTube reporting data with the exception of billing and payments data. The company has also restricted data over the last three years for all AdSense …

With Google’s New AdSense Reports Page, It’s Easier To Toggle And Visualize Data Read More »