Analytics

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What Are 12 GA4 Expectations That You Should Have As It Replaces Universal Analytics?

We’ve seen a lot of news and posts about Google Analytics 4 (GA4) since it was first introduced. But, as Search Engine Journal says, one of things that seems to be overlooked are the expectations you should be looking at when it GA4 finally becomes the only thing to use. Adam Proehl was able to …

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How Agencies Are Using Call Tracking So They Remain Indispensable To Clients

Back in the days before we did everything on the internet regarding spending money (like shopping and paying for products and services and the like) when it came to tracking ad effectiveness, we had to ask customers how they heard of us. Was it from a newspaper ad? Magazine? Television? But now, with the advent …

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How Do You Show Lighthouse Scores In Google Sheets With A Custom Function

When it comes to marketing, automation and machine learning have a ton of potential in our work. Despite how useful these tools are, many people don’t have access to them since these folks don’t have much experience, if any, in coding. If you’re lucky, you’ll have at least one or two people on your team …

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Google Launches Updated Google Analytics

A new version of Google Analytics has been release recently by Google that includes “machine learning at its core” so that it can provide ways to monitor and track key data trends. This new version of Google Analytics also alters business owners and marketers to new opportunities as well. The biggest key here is enhanced trend …

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Expanded Launch of Pin Stories Announced By Pinterest, As Well As New Pin Analytics Tools

Pinterest has announced a full beta launch of Story Pins, which taps into the social Stories trend with a platform-unique approach. Not only that the company is also releasing a new creator profile and analytics tool to help track performance. With these new tools, creators will be able to “publish immersive and expansive stories directly to …

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With Google’s New AdSense Reports Page, It’s Easier To Toggle And Visualize Data

On August 26, Google announced that it has launched a new AdSense reporting page, which will be rolling out within the next two weeks. Google has removed all AdMob and YouTube reporting data with the exception of billing and payments data. The company has also restricted data over the last three years for all AdSense …

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