Automation and technological solutions have been used more and more recently to undertake a variety of different day-to-day functions. Because of the current state of technology, it’s clear that soon, more things will be taken care of by machines. This means that we won’t have to worry about dealing with repetitive tasks anymore, there isn’t …

New Report Looks at How Small Businesses Approach Automation (Infographic) Read More »

The pandemic has really caused a lot of problems for everybody, as well as businesses. I don’t think there’s many companies that haven’t had some sort of issue arise due to COVID. To help support small businesses (SMB), Facebook has launched an expansion of their Invoice Fast Track program, which lets SMBs apply for Facebook …

Facebook Announces New Support Initiatives for SMBs to Help Due To The Pandemic Read More »

The pandemic has hit everybody pretty hard over the last year and a half, but small businesses have really gotten the brunt of it. A good number of them have been forced into closing. According to the newest data from LinkedIn, there are small businesses that are cropping up in niche interest areas an offerings. …

LinkedIn Provides New Insights into Resurgent SMB Activity (Infographic) Read More »

In an announced made on June 21, 2021 during International Small Business Week, Google said that they are launching a simplified ad creation workflow for video ads on YouTube, and is now available globally on both desktop and mobile. With this new workflow, advertisers have the ability to launch a campaign by adding a video, selecting …

Google Simplifies Ad Creation Of YouTube Ads For SMBs Read More »

With COVID-19 causing the world to be in a year long pandemic, we have all had to make changes. Businesses have been hit quite hard, as the economy has shifted greatly since the pandemic, causing many businesses to hit hard times. According to a new survey from Vendasta, SMBs and other local businesses have had …

82% of Businesses Invested In An Online Presence To Adjust To The Pandemic Read More »

In a survey of over 400 entrepreneurs, SkyNova found out that 70% of SMBs learned about social media marketing though simply guessing. 42% of SMBs admitted to copying other brands, while 39% took advantage of free online tutorials. Over a third of the SMBs who participated in the survey went off of intuition. This is …

Some SMBs Learned Social Media Marketing By Just Doing It Read More »

Digital marketing is always changing, always adapting. In order to keep up with the ever changing evolutions that digital marketing brings, advertisers must change and evolve at the same time. There are a number of different ways we can learn and adopt to the newest digital marketing options. This is where SkyNova comes into play. The …

How Are SMBs Tackling Social Media Marketing? (Infographic) Read More »

Back in December, Facebook decided to push forward with their public offensive against Apple’s coming IDFA changes and fight for small businesses. On February 26th, the company launched a brand new ad campaign, which includes TV and digital promotions. The purpose of the new campaign is to better explain why personalized ad targeting is good, and …

Facebook Launches New, SMB-Focused Ad Campaign to Counter Apple’s Coming IDFA Change Read More »

Recently, Facebook launched its “Good Ideas Deserve To Be Found” initiative, which is meant to help SMBs personalize ads. The goal behind this initiative is help make social media marketing more accessible to local business owners, mainly due to the pandemic. The updates that this initiative has for SMBs includes: A simplified Ads Manager so …

Facebook Updates Ads Manager For SMBs Read More »

TikTok has gotten to be a huge thing over the last year, despite all the hurdles that it has experienced, and its growth potentially sees it as the next big challenger for something like Facebook and Instagram when it comes to the social media space. Because of this, many marketers are looking to TikTok as …

TikTok Highlights SMBs That Excelled on the Platform in 2020 (Infographic) Read More »