Ranking for every one of your competitors' keywords is something you don't want to do. As with most things with SEO, it's important to be strategic and intentional with the decisions you make. In this episode of Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and [...]
One of the problems with long tail search is that it's a very mysterious place and typically lacks the volume data that SEOs usually rely on to guide them. But the keyword phrases that are able to be uncovered are certainly worth a lot, and can help drive valuable traffic to your site. In this [...]
In some industries, there are are a plethora of obvious keywords that could easily help get your business get conversions. But there is always another side to that coin. For those businesses that have a great number of keywords to use in their SEO and marketing campaigns, there are those businesses whose keyword options are [...]