If somebody is looking for a competitor in your industry, they’re in the market for a product or service they provide. If you utilize the competitor’s name as a keyword, as well as advertise for their terms, you’ll begin showing up in the same search results as your competitor, opening your own brand up for …

Tips to Using Your Competitor’s Name as Keyword to Attract More Customers Read More »

No matter the kind of business you run, you will want to make sure you incorporate comparison keywords into your organic product marketing strategy. People who search for comparison keywords are one step closer to becoming a conversion for your business. If you can compare your product or service against the competition, you will be …

Creating A Keyword Strategy For Comparison Content Read More »

If there’s a formula to SEO, can you utilize it to increase your rankings? Of course you could! But the big question is, what is this formula? How can you use it to outrank the bigger and more popular competition? All it takes is great content, an optimized website, a user experience others could die …

Can Your Site Outrank a Larger And More Popular Site? Read More »

Google is planning to restrict terms within the search query report in order to show only the terms that was “searched by a significant number of users.” This update was, not surprisingly, was met with a level of anger by the SEM community, leaving them feeling frustrated. This was one of the main ways we …

Being Proactive When Building Your Negative Keyword Lists In Google Ads Is So Important Read More »

Ranking for every one of your competitors’ keywords is something you don’t want to do.  As with most things with SEO, it’s important to be strategic and intentional with the decisions you make.  In this episode of Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and …

Which of My Competitor’s Keywords Should (& Shouldn’t ) I Target? – Whiteboard Friday Read More »

One of the problems with long tail search is that it’s a very mysterious place and typically lacks the volume data that SEOs usually rely on to guide them.  But the keyword phrases that are able to be uncovered are certainly worth a lot, and can help drive valuable traffic to your site.  In this …

Long Tail SEO: When & How to Target Low-Volume Keywords – Whiteboard Friday Read More »

In some industries, there are are a plethora of obvious keywords that could easily help get your business get conversions.  But there is always another side to that coin.  For those businesses that have a great number of keywords to use in their SEO and marketing campaigns, there are those businesses whose keyword options are …

Hacking Keyword Targeting by Serving Interest-Based Searches – Whiteboard Friday Read More »