fbpx

Category: Keyword Targeting

Strategies for Optimizing Blog Posts with Targeted Keywords

By Scott Davenport | July 5, 2023 | Blog,  Blogging,  Keyword,  Keyword Research,  Keyword Targeting,  keywords

It’s not surprising that, in today’s day and age of blogging and content creation, competition for attention is fierce. The strategic use of targeted keywords has become an essential weapon for bloggers and content creators. By optimizing your blog posts with carefully chosen keywords, you can soar above the noise and attract the right audience […]

Google On Zero Search Volume Keyword Targeting

By Scott Davenport | November 16, 2022 | Keyword Targeting

During a Google office hours hangout, Googlers received a question of whether or not to try ranking for zero search volume keywords. They asked: “Let’s say I research on a keyword which has no volume or keyword density, but we are appearing for those keywords on the first page. Should we target that keyword?” Then, a […]

Tips to Using Your Competitor’s Name as Keyword to Attract More Customers

By Scott Davenport | March 17, 2022 | Keyword,  Keyword Targeting

If somebody is looking for a competitor in your industry, they’re in the market for a product or service they provide. If you utilize the competitor’s name as a keyword, as well as advertise for their terms, you’ll begin showing up in the same search results as your competitor, opening your own brand up for […]

Creating A Keyword Strategy For Comparison Content

By Scott Davenport | November 24, 2021 | Keyword,  Keyword Research,  Keyword Targeting,  keywords

No matter the kind of business you run, you will want to make sure you incorporate comparison keywords into your organic product marketing strategy. People who search for comparison keywords are one step closer to becoming a conversion for your business. If you can compare your product or service against the competition, you will be […]

Can Your Site Outrank a Larger And More Popular Site?

By Scott Davenport | July 21, 2021 | Keyword,  Keyword Research,  Keyword Targeting,  keywords,  Site Rank

If there’s a formula to SEO, can you utilize it to increase your rankings? Of course you could! But the big question is, what is this formula? How can you use it to outrank the bigger and more popular competition? All it takes is great content, an optimized website, a user experience others could die […]

Being Proactive When Building Your Negative Keyword Lists In Google Ads Is So Important

By Scott Davenport | October 22, 2020 | Google Ads,  Keyword Targeting,  keywords,  SEM

Google is planning to restrict terms within the search query report in order to show only the terms that was “searched by a significant number of users.” This update was, not surprisingly, was met with a level of anger by the SEM community, leaving them feeling frustrated. This was one of the main ways we […]

Which of My Competitor’s Keywords Should (& Shouldn’t ) I Target? – Whiteboard Friday

By Scott Davenport | November 24, 2017 | Keyword,  Keyword Research,  Keyword Targeting

Ranking for every one of your competitors’ keywords is something you don’t want to do.  As with most things with SEO, it’s important to be strategic and intentional with the decisions you make.  In this episode of Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and […]

Long Tail SEO: When & How to Target Low-Volume Keywords – Whiteboard Friday

By Scott Davenport | June 24, 2016 | Keyword Research,  Keyword Targeting,  keywords,  SEO

One of the problems with long tail search is that it’s a very mysterious place and typically lacks the volume data that SEOs usually rely on to guide them.  But the keyword phrases that are able to be uncovered are certainly worth a lot, and can help drive valuable traffic to your site.  In this […]

Hacking Keyword Targeting by Serving Interest-Based Searches – Whiteboard Friday

By Scott Davenport | January 16, 2015 | Keyword Targeting,  Moz,  Video | Keyword Targeting,  Whiteboard Friday

In some industries, there are are a plethora of obvious keywords that could easily help get your business get conversions.  But there is always another side to that coin.  For those businesses that have a great number of keywords to use in their SEO and marketing campaigns, there are those businesses whose keyword options are […]